There’s no business quite like YouTube business. The platform has completely changed the advertising landscape, and there’s no sign of it slowing down anytime soon.
If you’re thinking about creating a YouTube business channel, or if you already have it but want to ensure you’re doing everything right, this article is for you.
Using YouTube for businesses: How to make a good YouTube video in 2022
As a business, you should be on YouTube. It’s one of the most popular social media platforms with over two billion monthly users. And it’s not just for funny cat videos (although those are great too).
YouTube can be a powerful tool to reach your target audience and achieve your business goals.
But how do you use YouTube for businesses? It’s not as easy as just hitting record and uploading. There are a few things you need to keep in mind if you want your YouTube video to be successful.
Why your business needs a YouTube channel
YouTube is a great way to reach potential customers who are already looking for what you have to offer. Its visual component makes YouTube perfect for businesses that rely on visuals to sell their products or services like fashion brands, restaurants, and travel companies.
YouTube’s search engine is the second largest in the world, so you have a good chance of ranking high for relevant keywords.
The platform helps businesses build trust and credibility with customers and raise brand awareness. They can see that you’re an expert in your field by the quality of your content and get to know your brand personality.
If they like what they see, they’re more likely to do business with you.
YouTube marketing is also a great way to show off your company culture and connect with your employees. You can use it to share employee testimonials, highlight company milestones, or give a behind-the-scenes look at your business.
This is a great way to attract top talent and make your current employees feel appreciated. And if you have happy employees, they can act as brand ambassadors and promote your business to their social media followers.
But it’s not enough to just have a YouTube channel. You need to produce high-quality video content that will engage your viewers and encourage them to subscribe to your channel. So how do you make sure your YouTube videos are up to par?
How to create high-quality video content for YouTube
Creating high-quality YouTube videos takes effort, but it’s worth it. Here are a few YouTube marketing tips to get you started:
Plan your video content in advance
Don’t just hit record and hope for the best. Plan out your video content, so you know what you want to say and how you want to say it. Brainstorm ideas and create a storyboard or script to outline what you want to include in your video.
This will help you stay on track, avoid rambling, and save a lot of time in the editing process.
Invest in quality equipment
You don’t need the latest and greatest camera to create high-quality videos, but you should use whatever video equipment you have to its fullest potential.
Your viewers will appreciate a well-lit and clear video more than a shaky and grainy one. Whether you’re using your phone or DSLR camera to record, ensure camera stability and take advantage of different features to get the best results.
Don’t forget to do a sound check before you start recording so your audio is clean.
Experiment with different types of videos
No one wants to watch the same type of video over and over again. You don’t have to stick to one format, try out a few different ideas. Keep your viewers engaged by mixing up your content. You could do product demos, how-tos, vlogs, interviews, or even live streams.
The sky’s the limit!
Edit your videos
Even simple editing techniques can make a big difference in the quality of your video. Try things like cutting out pauses and filler words, adding music or sound effects, using transitions between scenes, and more.
If you’re more comfortable with advanced editing, you can experiment with chroma key, animation, and special effects.
A lot of people watch videos with the sound off, so it’s important to add subtitles to your videos. This way, you can ensure that everyone understands your message, regardless of whether they’re watching with the sound on or off.
You can create subtitles manually on YouTube or use a subtitle generator.
Useful tools for creating high-quality YouTube videos
There are many helpful marketing tools you can use to create high-quality YouTube videos, even if you’re not a professional videographer. Some types include:
With graphic design software, you can create custom images and graphics for your videos. These tools can help you create stunning visuals, professional-looking thumbnails, and channel art to make your YouTube channel stand out.
Some design software even comes with pre-made templates, so you can create professional-looking videos without any design experience.
Video editing software
As mentioned before, editing is an important step in the video creation process. In addition to simple features like trimming and cutting footage, video editing software can also be used to perform more complex tasks like motion tracking, green screen, and more.
There are many great tools available, paid and free, for beginners or more advanced users. Use whatever video editor you feel is the most suitable for you and your current business needs.
Screen recording tools
If you want to create how-to videos or video tutorials, screen recording software can be very helpful. These tools allow you to record the whole screen or a part of it, capture a microphone, system sound, and a webcam, and edit the recordings.
This is a great way to show step-by-step instructions and save time writing large descriptions.
If you want to add some flair to your videos, use animation software. You can create intros and outros, animated titles, or even use motion graphics to make your videos more engaging.
Animation software is usually more complex than other video creation tools, so it might take some time to get the hang of it. But once you master it, the possibilities are endless.
Tips for promoting your YouTube videos
Now that you know how to create high-quality YouTube videos, it’s time to start advertising YouTube channel. Here are a few ideas:
1. Use social media
Follow the latest social media marketing trends and share your videos on Twitter, Facebook, Instagram, and other platforms.
You should also include a call-to-action at the end of your videos to encourage viewers to take the desired action, like subscribing to your channel or visiting your website. This will help you reach a wider audience and get more views.
2. Send emails
If you have a mailing list, you can use email marketing to promote your videos. Send out a blast to your subscribers with a link to your latest video and a short description. You can also embed your videos in email newsletters.
This is a great way to get more views from people who are already interested in your business.
3. Optimize for SEO
Just like with any type of content, you need to optimize your videos for SEO. This means including relevant keywords in your titles and descriptions so people can find your videos when they’re searching for topics related to your business.
4. Collaborate with other YouTubers
You can collaborate on videos, cross-promote each other’s content, or leave comments and likes. This is a great way to get exposure to a new audience and build relationships with other businesses in your niche.
5. Run ads
YouTube offers a variety of advertising options that can help you promote your videos. You can run video ads before, during, or after other videos, or even display banner ads on the YouTube homepage or search results page.
These are just a few of the many ways you can promote your YouTube videos. Experiment with different strategies and see what works best for you and your business.
Good Examples of Brands Using YouTube
Nike is one of the most successful businesses in the world and they owe a lot of that to their effective use of YouTube. Nike’s YouTube channel is packed with high-quality content that showcases its products and services in an interesting and engaging way.
They use their channel to share stories about their brand, athletes, and customers, which helps to build a connection with their audience.
2. Old Spice
Old Spice is another great example of a business that uses YouTube effectively. Their channel is packed with humorous, entertaining videos that are sure to grab the viewer’s attention.
Old Spice also uses a call-to-action in its videos, encouraging viewers to visit its website or purchase its products. This is a great way to increase traffic to your site and boost sales.
3. Red Bull
They have a very popular channel that’s packed with extreme sports videos, which are sure to get the viewer’s attention.
In addition to its impressive video content, Red Bull also uses their channel to post behind-the-scenes footage, interviews, and other types of content that gives its audience an inside look at the company. This helps to create a connection between the viewer and the brand.
No matter what type of business you have, there’s a good chance that YouTube can be a valuable asset. Creating high-quality videos allows you to reach a wider audience, build trust with potential customers, and generate leads and sales.
Don’t forget to use effective tips and tools to better market your products and read the YouTube terms of service agreement before starting any promotional campaign.