vision and mission examples

10 Awesome Vision and Mission Examples To Get You Inspired

Several reasons make a business successful. One major aspect differentiating successful businesses from unsuccessful ones is their focus on their goals and plans for the future – i.e., their vision and mission statements.

So, let’s look at some vision and mission examples of different successful businesses around the globe and see how they inspire us.

vision statement benefits

1. Amazon

Mission statement

“Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover, and buy anything, and empower businesses and content creators to maximize their success.”

Vision statement

“Our vision is to be earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”

Amazon has two distinct approaches with its mission and vision statement. It’s the first company we’ve picked for our vision and mission examples.

The company’s mission focuses a great deal on the consumer experience while empowering businesses that earn their profits through working through Amazon.

So, their mission has two basic components – their customers and the businesses that work through them. Subsequently, their mission also reflects their prioritization of providing their customers with a smooth, fulfilling, and successful online buying experience.

It can be said that Amazon is moving in the right direction regarding its vision statement. Jeff Bezos’s wanted Amazon to be a company that sells everything. The vision statement moves further in that direction as it focuses on being a customer-centric company. Customers have a front seat and are of utmost importance.

They want to keep customers at the center because they aim to earn customers’ trust while providing them the highest quality of service possible.

2. American Express

Mission statement

“Become essential to our customers by providing differentiated products and services to help them achieve their aspirations.”

Vision statement

“Provide the world’s best customer experience every day.”

Next in our vision and mission examples is American Express. American Express differentiates itself from other companies that provide the same service through its mission and vision statement. It is famous for its excellent and consistent customer service that helps customers make the most of their American Express Card.

Its mission statement focuses on understanding the need of its customer base and then providing then relevant services and products to facilitate them. They want their customers to live to their true and full potential.

So, they help in that with differentiated financial products and services.

Their vision statement focuses on becoming a company that is consistent in providing great, exemplary, and satisfactory consumer experience to their customers every day.

mission and vision examples

Vision and mission examples: American Express

It also reflects their prioritization of customers as their most valuable asset. The company has empowered itself with skilled employees that are satisfied with their workplace.

They believe that satisfied and supported employees within the organization are the way to ensure great customer service.

3. TED

Mission statement

“Spread Ideas.”

Vision statement

“We believe passionately in the power of ideas to change attitudes, lives, and ultimately the world.”

TED stands for technology, education, and design. It’s a non-profit we’ve chosen as an inspiration in our vision and mission examples. They have the most concise mission statement compromising of only two words.

If one looks closely at their work, each session organized by Ted reflects highly on their mission statement. They’re out there to inspire the world and bring some change by spreading ideas.

They believe communities grow and flourish when ideas are exchanged, spread, and discussed. Subsequently, their vision and mission statement isn’t industry-specific.

It’s open to an exchange of ideas from diversified backgrounds. So, people can come and talk about what inspires them and how it may help others. Their vision also focuses on exchanging ideas between different communities as it can inspire a change driven by new ideas.

vision and mission examples

Vision and mission examples: TED

4. Google

Mission statement

“To organize the world’s information and make it universally accessible and useful.”

Vision statement

“To provide access to the world’s information in one click.”

Google’s mission statement can be taken as an excellent example to inspire. It also perfectly sums up the work Google does and the aim behind the organization.

Subsequently, it sheds light on how Google started and that the organization is still consistent with its aim. Its mission statement emphasizes the accessibility and usefulness of the information.

It’s pretty accurate as they have covered organizing all the information in the world while also making it accessible and useful for the consumer.

Google’s vision statement can be taken as a window to the future Google wants for the organization. They provide a wide variety of services, but their most popular and most used service is their search engine.

It can be said that they’re working smartly towards achieving the goal mentioned in their vision.

Vision and mission examples: Google

5. Disney

Mission statement

“To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company.”

Vision statement

“To be one of the world’s leading producers and providers of entertainment and information.”

Disney’s mission statement focuses on the importance of entertainment, the impact of storytelling, and using innovative technologies in the entertainment industry.

Their mission statement is a testament to how they’ve changed the entertainment industry while simultaneously positively impacting the lives of those who follow and enjoy Disney.

Disney has mentioned using storytelling to inspire people to do better and make the world better. Simultaneously, it focuses on making Disney the world’s most prestigious entertainment company. It’s a houseful of a statement but one that is delivered!

While the mission statement focuses on storytelling and the power of creativity, the vision statement goes beyond being an entertainment provider.

It highlights that Disney isn’t looking to be limited to being a creative entertainment provider in the future. Rather, they want to be the biggest producers and providers of information as well.

vision and mission examples

6. LinkedIn

Mission statement

“Connect the world’s professionals to make them more productive and successful.”

Vision statement

“Create economic opportunity for every member of the global workforce.”

LinkedIn is a social networking site for professionals to connect, network, and grow within their professions. Their vision and mission examples are unique and highlight the aim behind the formation of the site.

While there are many sites for people to make friends and share their daily life, LinkedIn focuses on the professional aspect of people’s lives and works to make them better.

Its mission focuses on connecting the people of the world in a professional space. Subsequently, it doesn’t limit to just connecting and emphasizes the importance of making them successful as well as productive.

LinkedIn vision goes beyond connection and productivity and is just in a way that it talks about giving the opportunity to everyone to succeed. They want their platform to become a tool for providing economic opportunity on a global scale.

vision and mission examples

Vision and mission examples: LinkedIn

7. Tesla

Mission statement

“To accelerate the world’s transition to sustainable energy.”

Vision statement

“To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.”

Tesla is an electric automobile manufacturing company, and its mission and vision reflect its drive to take the world towards an electric-driven future.

Their vision and mission examples are an inspiration for other companies diving into electric automobile manufacturing. Their mission statement indicates that they’re working towards the goal of taking the world towards renewable energy, good for automobiles and great for mother earth.

The acceleration aspect of their mission indicates that they’re looking to transform the automobile industry towards more advanced technologies.

Their vision reflects Tesla’s aim to dominate the electric car industry in the 21st century. Additionally, they’re also looking forward to being the leaders in the electric car industry while pushing the world towards a sustainable future.

Their advancement in design and technologies reflects the manifestation of the 21st century component of their vision.

Vision and mission examples: Tesla

8. Microsoft

Mission statement

“Our mission is to empower every person and every organization on the planet to achieve more.”

Vision statement

“To help people and businesses throughout the world realize their full potential.”

Microsoft’s vision and mission examples are inspiring and to the point. Its mission statement has three components – empowering people, helping them do more than expected, and helping people and organizations across the world.

They offer a wide range of products under their banner, and they are indeed empowering people and organizations to work efficiently and exceed their true potential.

Their vision statement focuses on the aspect that Microsoft envisions itself as a global company, and they talk about people and businesses worldwide. Their target market is global.

Hence, they want everyone out there to reach their true potential by incorporating the use of Microsoft products. Their prime focus is on the consumer, and they want their organization to help people learn new skills and polish the existing ones via Microsoft’s products.

vision and mission examples

9. Apple

Mission Statement:

“To bring the best user experience to its customers through its innovative hardware, software, and services.”

Vision Statement:

“To make the best products on earth and to leave the world better than we found it.”

Apple is among those top companies that offer the most inspiring vision and mission examples. They’re also working diligently to fulfill their vision as well.

Its mission statement focuses on giving users the best experience via innovative hardware, software, and services. Apple is insanely famous for its user experience, so it can be gathered that its work is in parallel with its mission statement.

They also mention using innovative technology to bring betterment and change to the lives of people.

Apple is acutely focused on giving high-quality products to its customers. Furthermore, their vision emphasizes their standing as a global company as they haven’t limited themselves to a certain geographic location.

Their vision shows their determination to deliver high-quality products and make the world a better place with their products.

apple vision statement

Vision and mission examples: Apple

10. Spotify

Mission Statement:

“To unlock the potential of human creativity – by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.”

Vision Statement:

“We envision a cultural platform where professional creators can break free of their medium’s constraints and where everyone can enjoy an immersive artistic experience that enables us to empathize with each other and to feel part of the greater whole.”

Spotify has a unique and creative mission statement where it makes a statement in one part and provides the way to it in the second half. Their mission statement reveals how they plan to unlock the true potential of artists while also helping them make a living out of their art.

Its’ undoubtedly among our top inspiring vision and mission examples. Its mission statement gathers and captures two of the company’s most exciting and important components – musicians and fans.

It focuses on Spotify placing itself as a digital platform for music streaming while also highlighting that they want to improve the lives of the musicians.

Spotify’s vision statement shows empathy with professional music creators and envisions itself as a cultural platform that can give an immersive artistic experience.

Their vision indicates that Spotify is a platform and will remain a platform that works as a win-win solution for the musicians and well as their fans.

Vision and mission examples: Spotify

Thank you for taking the time to read my article on vision and mission examples! If you want to see more content on mission and vision statements, please check out the following articles:


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