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The Role of Video in Marketing | Interview with Joshua Yanong, SEO Specialist at VEED

In this new age of information, relaying what you want so you can sell more or influence more can be a bit difficult if you do it the old-fashioned way. If you want to be effective in marketing your products or services, then video marketing is the more efficient way to do it!

Today we will interview Joshua Yanong from VEED. He is one of VEED’s SEO Specialists and he will tell us more about the new age of marketing which is Video Marketing.

video marketing

What exactly is Video Marketing?

Video marketing is the art of creating and sharing video content with a target audience. It is also an opportunity to promote your business, educate consumers, or it can simply help increase brand awareness.

This also gives you more opportunity to communicate effectively with customers since this particular medium allows for visual communication – which people tend to respond to better.

A great way to capture people’s attention and make them want what you’re selling! It could be an ad, or just some informative content. The possibilities are endless with video marketing – all we need now is your vision for how it should look.

Why is video so important for a successful Marketing strategy?

Video content is not only being ranked highly by search engines, it helps to drive more traffic and engagement making your campaign efforts successful. This allows you to share a message quickly on social media or via email marketing, which then gets shared again with friends–amplifying that reach even further.

Clips of what you are marketing are more engaging when it includes relevant information, testimonials from customers/prospects, or product demonstrations–all of which help to tell the story of your brand.

It can be used in many ways, such as giving background information on what you’re selling; explaining how it works with no technical jargon or showing off new features that have just come out so people know what they’ll get.

Here are some tips for creating successful video content:

  • Keep videos short and to the point
  • Use a mix of text, images, and video for better results
  • Make sure videos are relevant to your target audience
  • Always include a call to action
  • Test and measure to see what works best for your business

What are some of the benefits of Video Marketing?

To be honest, watching a video can be more convenient and entertaining than reading an article. While you read a two fold page article about a product, you lose a lot of time by doing so compared to when you are just watching a summarized video of it. And we all know how important time is.

It is a dynamic marketing tool with the power to take your brand message and get it into people’s hands. It has been proven time after time that audiences will watch more than just text-based content, they want something they can see or hear!

Aside from it being a time-efficient way of relaying your brand it is also a great way to show customers that you are an authority in your field.

Videos can also increase brand awareness. It is one of the most effective ways to get your brand in front of more people. It can help increase website traffic, social media followers, and email subscribers.

Is video good for SEO?

Absolutely! It is one of the most efficient ways to improve your SEO. When it comes to video marketing, don’t forget about the importance of keywords. Use them in the title, description, and tags of your video.

Video content should also be optimized for mobile devices so users are able to view your videos easily on their phones or tablets.

But the question is, how often do you have to publish new content?

You don’t want to overload people with too many videos and it is recommended that businesses post no more than twice each week. Video marketing should be taken seriously and you don’t want to overwhelm your viewers with too much content.

Is demand for video content increasing, and why do you think that’s happening?

I personally like watching YouTube or TikTok when looking for a review of an item that I want to buy from Amazon. And you can differentiate the value of watching a video review compared to reading one.

For example, if you are marketing a condenser microphone, people will want to see comparisons by watching and hearing a sample test of product X vs product Y.

It is becoming more and more relevant in today’s society because it is a great way of relaying your message to consumers, making it easier for brands to get their point across without having people read long-winded articles or lengthy blog posts.

What kind of video is the most popular today?

There is no one “type” of video that is the most popular today. It really depends on your outreach preference and what you are hoping to achieve with your video marketing campaign. However, some types of videos that have been proven to be successful includes:

  • Product or service demonstrations
  • Customer testimonials
  • Video tours of your business

Is it expensive for small businesses to create video content?

Creating a video content can be expensive depending on what you want to accomplish with it. It is a time-consuming process and for more complicated videos, it might take several days or even weeks of preparation before filming begins.

However, video editing software such as VEED makes it easier and convenient for people to create content, edit videos, and share them with the world.

This is one of VEED’s missions, which is to enable people to share videos easily and make video marketing easier than before. One of the most important tools that you can use for creating a video content for your products/services is VEED’s intro maker.

This allows you to easily create an introduction of your video and perhaps, glue people to their screens when they click on your content.

How did start?

VEED is actually a cut-out from two words VIDEO + FEED = VEED. Tim and Sabba launched the platform last 2017. Tim and Sabba are two buddies who met in an online hackathon and met for a cup of coffee then exchanged ideas that could help people with their daily lives.

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They were just two people who just wanted to make apps for fun… and then BOOM! VEED was born! Originally, VEED was an Automated video editing for Fast Fashion with AI, and they had come up with very promising results for different companies that they had worked with. And this is what they looked like.

VEED was able to help those fashion brands save time and money while at the same time making great-looking videos.

Their idea grew bigger than they expected, so they decided that it would be best if they create their own video creation platform where people can make interactive video content without having to do all of the heavy lifting! 

Tell me more about and how it can benefits customers

VEED is a simple online video editor. If you want to trim, filter, rotate, crop, add text, draw and more on your videos and don’t have time or the know-how VEED is the tool designed exactly for that. We think video editing should be easy, simple and accessible to all.

It is designed for content creators, social publishers, dank memes, and anyone who wants to get involved in making video content. 

VEED was built to help you easily create video content for any purpose. Whether that be making a funny meme, adding text over your videos, or even replacing logos in videos, and much more!

The platform is designed for individuals who want to share their thoughts with the world. It’s also perfect for businesses who want to create video ads, product demonstrations, or even customer testimonials.

Video Editing Made Easy: With VEED, you can quickly and easily edit your videos without having any prior experience or knowledge in video editing.

What makes unique from its competitors?

What sets VEED apart from its competitors is the fact that it has a variety of tools for you to use in editing your video. It caters to both beginners and advanced users, so anyone can make their own videos with ease. VEED’s AI-powered Video Editor allows people have all sorts of templates for their videos.

There’s a wide selection of templates that you can choose from every day. 

What makes VEED different from other video editing apps? What sets us apart is the fact that we’re powered by artificial intelligence and machine learning technology!

We take your raw footage or images and determine what they are so that we could create a template that is specific to you. What this means for our users is that they’ll have access to unlimited templates and styles that are constantly updated with the latest trends! In addition, all of our video editing tools are available in one place so you don’t have to waste time looking for them.

With VEED video editor, video creation has never been easier.

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