Video marketing has been a major player in the digital marketing industry for years. Gone are the days when marketers used to think that a video was not essential for website traffic.
Videos as explainer videos have emerged as a viable option to promote and market any business online. Here are seven reasons why video marketing has become crucial to any business:
#1. Great for your website’s SEO
Video marketing is essential for web development. It’s a great way to show potential clients what you can do, and it’s also a great way to rank your website on Google. This is because Google loves video content and places a lot of value on it regarding SEO.
If someone is searching for something on Google, they’re not going to download your brochure or read through all of your website pages. They’re going to watch a video instead.
That’s why it’s so important for you to make sure your videos are up-to-date with the latest information about what you offer.
You also need to keep in mind that if you want your website to rank in Google’s search results, then you need to ensure that it’s optimized for search engines.
This means having relevant keywords in your copy and on-page content and making sure that all of these elements are linked together logically. It also means using off-page tactics like press releases and guest blogging to boost your site’s profile in Google’s eyes.
Creating original videos can help with all these things because they provide an excellent opportunity to build links back to your site from other sites which have created their video versions based on yours (known as ‘co-branding’).
This can significantly boost your rankings over time if done correctly!
This also shows why choosing the right video editing software is imperative. It helps make your videos look professional, which helps increase traffic to your site. So, if you want your website to rank high in Google search results, you need to add video marketing to your business strategy.
#2. Explains Complex Concepts Through Great Video Editing
Video marketing is one of the most effective ways to explain complex concepts such as technical or business processes.
For example, suppose you are developing an online store, you can create videos explaining how the checkout process works or how customers can use different payment methods like PayPal or credit cards.
These videos can help increase sales because they provide information customers need before purchasing a product or service from your website.
It’s much easier to explain complex ideas using a video. You can show how a website works using step-by-step instructions with screenshots or video tutorials.
This way, your customers will better understand what they’re getting into before they make any purchases or sign up for services. This also helps clarify any confusion that customers might have.
#3. Live Stream Videos Helps Give Your Business That Personal Touch Because It’s Interactive
It’s no secret that people make buying decisions based on what they see and hear, not just what they read or hear about a product or service.
This is the reason why Live stream video is a great way to connect with your potential customers and answer their questions. You can also use live streaming to host events and show them what goes on behind the scenes at your company.
This type of content is more engaging than a simple product demonstration because it gives your viewers a chance to interact with you, making them feel like they’re part of the experience.
This makes it much more engaging and interactive than other forms of content, such as articles or blog posts. Live streaming allows you to present products or services engagingly, encouraging viewers to take action by contacting you through email or phone calls.
It also allows them to interact with each other while watching the live stream so they can get answers to their questions before making a purchase decision.
#4. Excellent for content marketing
It’s excellent for content marketing because you can use it on different platforms and marketing strategies. You can create short clips that show off the best parts of your business and share them on social media or as part of an explainer video on your website.
You might even choose to create a series of videos that covers different topics related to your industry.
You can use video in email marketing campaigns as well. Email newsletters work well because they keep readers engaged without requiring them to leave their inboxes.
You can include links at the end of each email campaign so viewers can click through and watch a video about your business or one of its products or services.
You can use video in customer service communications too. If you offer customer support through live chat software or via phone calls, consider including a link at the bottom of each message that takes them to your website.
#5. Video Marketing tells a story about your business
A short video can do more than just show your product; it can tell the story of how your business came to be, what makes you unique and why customers should choose you over the competition.
Video marketing is an effective way to tell the story behind your business. It allows customers to learn more about your company and products/services, which helps them form a better connection with you.
In fact, according to a study by Animoto, 80% of consumers would rather watch a video on a website than reading text content. This means that if you have videos on your website, they will be more likely to engage with you in the future.
It helps you build trust with customers and make them more likely to do business with you. This is especially important for new companies that need to establish their credibility as field experts.
#6. Shareable across social media platforms
Video is one of the most shareable types of content on the web. It has generated 1,200 percent more shares than text-based posts! And that’s not all: Video posts receive 2X more comments than photo posts, and they have the highest average time on the page out of any other type of content.
Videos also tend to attract more increased organic search traffic than different types of content because they’re so easy to find when people are searching for specific keywords on Google, YouTube, and social media platforms.
It’s easier to share videos across social media platforms – When you post a link on Facebook or Twitter, only a small portion of your followers will see it in their newsfeeds.
By uploading a video directly to those platforms, however, your message will get widespread exposure across multiple networks at once.
Video marketing has become extremely popular over the past few years, meaning more people are creating videos than ever before. Start getting involved in video marketing to not get left behind.
#7. They’re easier to digest than text or images
A video is even more valuable than a picture, which may be worth a thousand words. Videos allow you to fully explain your product or service in just a few minutes and give users more information that they can relate to than just reading about it.
They are also easier to remember than text because they include auditory stimulation, which helps people retain information better.
Today’s attention span is eight seconds, down from 12 seconds in 2000. When we’re online, we don’t have time to read through long blocks of text or watch videos that are only a few minutes long.
We want bite-sized pieces of information that we can quickly consume without having to dedicate too much time or attention to them. That’s where video comes in!
Videos are much easier to digest than text or images because they can communicate their message faster and more clearly than either of those mediums can alone. This makes them ideal for sharing with potential customers on social media platforms.