Video content is the best way to improve your business’s SEO ranking. Use it correctly, and very soon, you will find your website outranking the competitors online. As per studies, 85% of marketers use videos to boost SEO.
Websites using videos rank high on Google search engine result pages.
Videos are ubiquitous, which can be both a problem and a gift for businesses, specifically those looking to stand out right on top of the SERPs. Understanding some best practices is critical to achieving SEO success through the right video marketing plan.
The video SEO techniques below will help you stay ahead of the competition by improving the SEO ranking of your site. Let’s have a look:
1. Provide value to the viewers
It might seem quite obvious, but the content you are providing must be relevant to the audience. Providing value in your video content will persuade the viewers to spend more time watching your content.
The more top-quality video content you produce, the more scope you will have to establish your brand as an authentic and authoritative figure. It will help you develop trust with the audience and boost conversions at the same time.
2. Use a Video Editor
To rank higher in a SERP, your videos need to follow the rules. Videos are being posted on a daily basis on different social media platforms, websites, blogs, landing pages and many other digital forums. Each landscape has its own rules and sorting procedure.
An online video editor can help you maintain and follow these rules. Their intuitive UI helps users learn about the different video dimensions, suitable video lengths, formats and other aspects that prove to be helpful while posting videos on different digital platforms.
You can use pre-made templates to create the backbone of your videos automatically and make videos with trending and sensible content.
3. Make Engaging Videos
The key is using different interactive elements in your video to engage viewers. Whether you are working on an annotation, description, or actual material, there are different ways of gratifying a video.
Try dividing your long videos into shorter sections while allowing viewers to choose the one they would like to watch. This technique works for the majority of successful video marketing campaigns.
Also, try out different filters, effects, transitions, animations, and graphics to make your video more interesting and interactive, thus garnering the audience’s attention.
4. Include videos in your business website
It is just not enough to create videos. You must try publishing good quality videos on your business site as well. The only thing you must pay attention to here is the placement of the videos on your site. Make sure the placement makes sense.
Create brand videos that fit perfectly into your homepage or About Us page. Even product videos and descriptions can serve as great assets for eCommerce platforms. You can also use testimonial videos as they are powerful no matter where you place them on your site.
The bonus point here is while using video content for good SEO rankings, you even have the option of repurposing the same matter elsewhere for supplementing the remaining part of your business marketing plan.
5. Create proper video meta-descriptions
Make sure your video content has sufficient information for the search engines to index it. Remember, Google is the top search engine in the world, and your business needs to rank high on this search engine if not on others.
Google considers the thumbnails, descriptions, and titles of videos to be the most important pieces of information. Meta-descriptions offer additional information on the length, title, file name, and video description.
The title of your video can be simple and brief but ensure that the description includes keywords and additional information to help your video rank higher. Optimizing your content with the most suitable meta-title and meta-description is crucial because the search engines will use this for identifying and ranking video results.
The search engines will consider the tags, descriptions, and titles to better understand what the content is all about. Hence, these are all important for SEO.
6. Keyword-optimize the content
You can also use keyword research to create the most relevant content for the target audience in your video SEO strategy. Are there any specific phrases or terms related to your business that can bring in improved results?
What are the different ways you can use for summing up your video? Always try experimenting with different keywords and include them in your video content. Remember, creating readable and detailed material will benefit the audiences and even the different search engines.
7. Give some context to your video
It will be a complete waste of time and effort to publish your video on a completely blank page. Make it a point to embed videos wherever they make sense and do not forget to surround them with other forms of relevant visual and written content.
You can also include a video transcript if you wish to target more relevant keywords. Keep in mind: the more Google understands how your content fits into the on-page content, the better will be your results.
8. Create shareable videos
Your job does not end at creating interactive videos. Your videos also need to generate content that the target audience likes and prefers. Shareable videos are one-of-a-kind, creative content that provides value to the target audience while making it simple to share and reach a wide audience.
Your content quality will set your video apart from those of your competitors. And yes, using a strong CTA or Call to Action in your content will also help boost your website’s authority with fresh mentions and links.
9. Indulge in video promotion
Of course, it is very important to create good quality content for the success of your SEO plan, but that’s not the final step. Once you are done making a video, it is crucial to look out for different ways to increase your videos’ views. Well, that calls in for some serious promotion.
One of the biggest parts of promoting a video is sharing it on different social media platforms with followers. You must also make it a point to send your video to the subscribers through email campaigns and feature experts in the content.
This kind of video promotion will boost your SEO efforts and increase traffic on your page, thus improving rankings on Google and YouTube.
10. Integrating Video transcripts really works
Video transcripts are written versions of videos, and they can be extremely useful if they contain the right keywords. They help search engines understand more about specific content.
There are two ways of integrating video transcripts. You can either include the transcript in the audio part of the video or integrate it in the description box along with the HTML of the page.
Doing this will help the search engines find your content and even help the viewers looking for a summary of your content.
11. Create educational content
What if potential customers have questions regarding your brand and the products and services you provide? Try answering such questions in your video, as this will empower and educate potential customers when they make their purchase decisions.
Answering the prospective buyers’ questions continuously will make you an authority and will also help you gain credibility. That’s because you are providing value to the viewers.
Search engines consider this seriously and start boosting your pages. So, consider creating Q&A videos or product demonstrations showing products in action on the product pages.
Or you can also use good quality videos on different educational pages such as blogs for providing an alternative to going through long textual matter.
12. The length of your video matters
Consider the duration of your video. Your video length can vary based on the topic you are working on. But it is always a good idea to keep the length between 30 and 90 seconds. That’s because people these days have very short attention spans.
Also, make sure to include a strong hook in the first few seconds of your video so that the viewers stick to your content right till the end. Understand that video specifications and length for the social media platforms keep changing based on the platform you choose for posting your video.
13. Be consistent
Just posting a video once and expecting good results is like going to the gym one time and expecting six-pack abs. Dedication and consistency are the keys. Put in good efforts in providing value through your video content consistently.
Also, rank not just a single keyword but also several relevant keywords matching your target customers’ search intent. When you see that your content is working well, you will automatically be motivated to create more quality content.
The bottom line
There are different ways of implementing SEO for video content. But quality is something that always matters. Your optimized video will capture the audience’s attention and guarantee that you will be rewarded for the efforts you put in with better rankings on the search engine result pages.