Making money online is possible through e-commerce businesses. More eCommerce sites are being launched each day worldwide, with 12 million to 24 million sites estimated to exist. If you wish to succeed in the vast market of e-commerce, it is essential to use the right strategy.
PPC for e-commerce is a great way to get the word out about your business. The internet is where people visit to find out about products and services, and PPC advertising allows you to reach those people. It’s a great way to increase your sales and ensure you’re reaching your customers where they are.
If you’re a small business owner, or even if you’re just starting with an e-commerce store, PPC advertising can be a great way to build an audience for your products.
What Are PPC Ads?
PPC stands for ‘Pay Per Click.’ It is an advertising model that allows advertisers to pay some fee each time someone clicks on their ad. The amount of money you pay per click depends on many factors, such as the following:
- Bid amount
- Quality of the ads.
PPC ads can be positioned in many places, including:
- Search engine results pages (SERPs)
- Social media
- Text ads
- Email campaigns.
PPC ads can be a valuable strategy for your e-commerce business, but only if you know how to use them correctly. If you want better results with your PPC campaigns, you should consider hiring a marketing agency specializing in PPC ads.
Performance marketing agency can help you set up your campaigns and optimize them for success. Such a reliable marketing agency can benefit your e-commerce PPC because they have the experience and expertise in this field.
They will be able to help you build your PPC campaign and make it successful. They will also provide you with the right strategies that you can use to increase your revenue.
Steps on How to Run PPC Ads
Step 1: Define Your Goals
Before running PPC ads, you must know your goals and define them right. This will help you decide which keywords to target and how much budget to spend on each campaign.
Step 2: Audience Targeting
When you want to run PPC ads, you must determine who will want to see the ads. We find out who your audience is by using your keywords and analyzing search data from Google’s AdWords platform.
Step 3: Optimize Your Landing Pages
Choose your landing pages for your PPC ads as the third step. These landing pages should contain more information about the product or service you are advertising, and links to where people can learn more about it.
Step 4: Create Your Ads
Your ads connect search intent, audience interest, and optimized landing pages. This is to rapidly demonstrate your unique selling proposition and give the audience value. To determine the perfect ad combination, you must test several aspects of your advertisement such as the copy, the visual media, the extensions, and other components.
Step 5: Monitor and Optimize PPC Campaigns
Running and monitoring PPC ads is a key part of your digital marketing strategy. Monitor your PPC campaigns and optimize them as often as possible. Analyze the performance of individual keywords or ad groups against the goals and objectives of your campaign.
By doing so, you will remain on top of your game and ensure that you spend your advertising dollars efficiently. Eventually, this will lead to an increase in sales.
The 6 PPC Types You Need for Business Growth
PPC ads are one of the most effective ways to grow your ecommerce business, but they can be tough to get right. So here’s a list of some of the most effective types of PPC ads you should keep in mind when creating your campaigns:
1. Paid Search Ads
Most of the advertisements you see in search results are search ads. Paid search ads are the most effective way to reach your target audience. Google displays the pay-per-click advertisements at the top and bottom of its search results. These advertisements are marked “ad” to inform you they’re paid.
They use text only and no graphics. To create a Google search ad, you must use Google Ads. Paid search ads can target specific keywords or users based on location, demographics, or interests.
2. Display Ads
Pay-per-click display ads also let you reach people who may be interested in your company. Advertisements are displayed on Google-partnered websites.
Instead of keywords, display campaigns use images and text to attract clicks from people looking for specific products or services that match your business’s product or service offerings.
Display campaigns are highly targeted because the ads are only shown to those specifically looking for your product or service. Typically, display ads have higher click-through rates than text ads because they’re more visible, and people are highly likely to click on them.
3. Social Media Ads
Social media platforms have become popular platforms for sponsored advertising. Social media networks publish these advertisements in their feeds. They are a great way to reach people interested in your brand’s products and services.
PPC leads are typically connected with platforms such as Facebook, Instagram, Twitter, and TikTok. Select your platform based on where your audience engaged most frequently. Again, research your audience to determine which social media sites they use most often.
4. Remarketing Ads
Remarketing ads target visitors to your website or app with a customized message based on browsing behavior. Remarketing ads can target specific categories, products, or even individual customers.
In simplest terms, these advertisements are intended to convert casual online browsers into paying PPC leads. Retargeting ads appear on Google Display Network websites when prior website visitors search for business-related terms. Basic tracking codes are used in these ads. By using retargeting ads, you can keep your company’s name and wares fresh in the minds of previous visitors.
4. Google Shopping Ads
Ads for products purchased through Google Shopping are displayed in a carousel arrangement above the primary search results on Google. Your product data can be used to create a range of advertisements, including shopping ads.
Unlike text ads, shopping ads show users an image of your product and extra information like its title, price, and business name. These ads give visitors a clear idea of the product you’re offering before they click on it, resulting in more qualified leads for your e-commerce.
5. Instream Ads
YouTube videos may have instream ads at various points. Watching videos on YouTube usually involves some form of advertising, either before or during the video. Videos typically have sponsored content. With a full-screen ad, you couldn’t miss a small sidebar ad.
This type of PPC ad requires an advertisement that captures your audience’s attention and encourages them to act. YouTube, utilized by over 2.6 billion people monthly, lets you reach those looking for content.
How PPC Ads Help E-commerce Businesses Grow
While you might consider PPC ads an extra expense, they can help you grow your ecommerce business significantly. Here’s how:
1. Increase Brand Awareness
When someone clicks on one of your ads, they are exposed to a brand message that may not have existed. This increases the likelihood of them becoming a PPC lead. And, they may go ahead to buy something from you over and over again in the future. With a modest advertising budget and good copywriting, your ads will rank on search engines and attract potential customers.
2. Exceptional Return on Investment
Pay-per-click (PPC) advertising is widely used and has the potential to generate high return on investment. No matter where your ad appears on a search engine or in a social feed; you won’t be charged unless someone clicks on it. It’s one of the many benefits of pay-per-click advertising.
When a brand is consistently represented, revenue can increase by 33 percent. Consequently, the more times someone sees your advertisement, the more likely they will purchase.
3. Higher Engagement Rates
People tend to engage more with PPC ads than other forms of paid searches. This is because they’re tailored directly to them and offer more content or features than other forms of paid search typically do.
3. Provide Quick Results
Pay-per-click (PPC) advertising can drive traffic to a website almost instantly, while other marketing strategies can take some time. Platforms usually approve advertisements the same day they are submitted, resulting in maximum exposure almost immediately. This could be:
- A text ad on Google
- An image ad on Instagram
- A video on YouTube.
By using several platforms, you can increase your brand’s visibility.
PPC Ads for e-Commerce businesses are one of the best ways of advertising your products online. PPC ads allow you to target specific audiences based on their demographics and interests. To grow and succeed, you must invest in PPC ads right from the start because they will let you reach out to customers interested in your products.
Frequently Asked Questions (FAQs)
1. Which PPC platform has the most users?
Among PPC advertising platforms, Google Ads is the most popular. Google Ads is the most favored ad network due to the enormous number of websites in its Display Network queries. Every day, Google handles billions of searches for its users.
2. Why should I use PPC ads?
The biggest reason to use PPC for e-commerce is that it’s a more targeted form. Organic search lets anyone who visits your website see your content and click on it—even if they don’t know what you do. Only those actively seeking your product will see your ad when you use PPC ads. This means you’ll get more visibility and reach compared to organic search.
3. Is PPC effective for e-commerce?
Your e-commerce company can benefit from PPC campaigns targeting clients looking for your products or services. Pay-per-click (PPC) campaigns can boost the number of visitors to a product page or landing page and attract visitors of the desired demographic.
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