The Ultimate SEO Audit Checklist

Have you ever wondered what your website needs to rank highly in search engine results pages? If so, then this article is for you. This comprehensive guide will help ensure that your website ranks higher than your competition and provides maximum visibility when users search online.  

Generally, it’s easy to get overwhelmed by all the different aspects of SEO auditing; after all, there’s a lot to consider. Typically, you can engage the services of SEO experts at WP Creative or similar service providers to do the task for you.

However, suppose you want to do it yourself. In that case, this ultimate SEO audit checklist will walk you through every step necessary for optimizing your website and improving its overall ranking on major search engines like Google and Bing.  

So, if you’re ready to take control of your website’s SEO performance, read on.   

Actionable Steps For Conducting An Seo Audit

Conducting an SEO audit can be a daunting task. That’s why knowing what steps you must take to do it right is essential. Here are some actionable steps for conducting an effective SEO audit:  

1. Assess If Your Site Is Mobile-Friendly

The first step in an SEO audit is determining whether your website is mobile-friendly. In this day and age, having a responsive website has become increasingly important for success online. Mobile traffic now accounts for over half of all web visits, making accessing your site from any device essential.

Use Google’s free mobile-friendly test tool to check if your website is optimized for mobile devices. It will provide detailed information on what needs to be improved or fixed to ensure maximum user experience across all platforms.  

You should also consider other metrics like page speed and load time. These are vital factors in providing visitors with a seamless browsing experience regardless of the type of device they’re using.   

2. Ensure Google Indexes One Version Of Your Website

It’s essential to ensure that Google only indexes one version of your website. Otherwise, it can lead to duplicate content issues. You must correctly configure 301 redirects and canonical tags to ensure this happens.  

Generally, 301 redirects help guide visitors from the wrong uniform resource locator (URL) to the right one. You must appropriately configure these redirects. Remember that any incorrect set-up redirect will cause problems for users and crawlers.  

Furthermore, you should add canonical tags onto all versions of your website so search engine bots know where they need to go when crawling multiple versions at once; otherwise, you risk being penalized with duplicate content issues down the line. 

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3. Speed Up Your Site

Now, it’s time to focus on speeding up your site. A slow-loading site can seriously impact user experience and decrease search engine rankings. To make sure your website is running as fast as possible, follow these steps:  

  • Use A Caching Plugin Or Service: This will help reduce the number of requests per page by storing copies of commonly used files in memory.  
  • Optimize Images For Faster Load Times: Ensure they are compressed and resized appropriately before uploading them to the web page.   
  • Minify HTML, CSS, And JavaScript Code: Remove unnecessary characters like spaces and line breaks from the source code to speed up rendering times.  

These three strategies should give you an instant boost in performance while also laying a solid foundation for further optimization efforts down the road. 

4. Locate And Delete Zombie Pages

The fourth step in the SEO audit process is to locate and delete ‘zombie pages.’ These web pages have no incoming links, traffic from search engines, and no value to visitors. They can cause a lot of clutter on your website, making it difficult for users to find what they want.

To identify these zombie pages, you should use Google Search Console or another tool to generate an extensible markup language (XML) sitemap of all the URLs on your website. Once identified, these pages can be deleted or redirected elsewhere if necessary.  

5. Find And Fix Indexing Problems

Indexing problems can be a huge issue when it comes to SEO. Remember that you won’t appear in the rankings if search engines aren’t indexing your website. Thus, you’ll need to conduct audits consistently.  

First, check for crawl errors or broken links using Google Search Console and other webmaster tools. You should also make sure that your sitemap is comprehensive and up-to-date. Additionally, look into any potential duplicate content issues that could prevent certain pages from getting indexed.

Finally, use various analytics software to measure traffic on specific pages and determine which ones may not have been correctly indexed.   

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6. Check Your Organic Traffic

Checking your organic traffic is crucial because it explains how well your SEO efforts pay off. You can use this data to identify areas for improvement or campaigns that need more focus.  

To check your organic traffic, use web analytics tools such as Google Analytics, Adobe Analytics, and others. These tools will provide detailed information about the number of visitors from search engines, which keywords they used in their searches, what pages were visited most often, and other valuable insights.

Additionally, look for changes over time compared to previous months or years. If there have been significant drops in organic traffic during a specific period, investigate further to determine why this happened and take corrective action if necessary.  

In addition to analyzing web analytics data, consider reviewing the search engine results pages (SERP) rankings of key phrases associated with your business. Keep track of these rankings over time to measure progress and adjust strategies accordingly. Doing so helps ensure consistent growth in organic visibility and traffic for your website over the long term. 

7. Boost Your On-Page SEO

On-page SEO is optimizing elements on your website to make it more attractive to search engines. It includes optimizing titles, descriptions, images, and URLs for keywords related to your content. It helps search engine algorithms understand what your page is about, improving its rankings in the SERPs.  

First, take a look at your title tags and meta descriptions. These should be unique for each page and contain relevant information about that particular page. They also need to include targeted keywords to appear when people search for those terms online. You can use tools like Yoast or SEMrush to help with keyword research and optimization.  

Next, ensure all your images have descriptive alt text associated with them. It will help improve accessibility by providing visual cues for visually impaired users who rely on screen readers and helping search engines better index your pages.  

8. Track Your Keyword Ranking

The next step is to track your keywords’ performance in search engine rankings. It’s an essential step for understanding the success of your efforts and identifying areas where further improvement may be necessary.  

By setting up keyword rank tracking, you’ll gain valuable insight into what’s working and what needs more attention when driving organic traffic. Doing this now will help ensure that all future SEO efforts are maximized for maximum return. 

9. Evaluate Your Backlinks

Evaluating your backlinks is a crucial step in any SEO audit. It lets you see the number and quality of links pointing toward your website, indicating how authoritative search engines regard it. First, use an online tool like Ahrefs to get a comprehensive list of all the sites linking to yours. 

Once you have that, look for any suspicious or low-quality links. If you find any questionable links, contact the webmaster and ask them to remove them. You should also check any broken links on your site that need immediate fixing.  

Finally, take some time to analyze what types of sites are sending traffic your way and where those visitors are coming from geographically. Knowing this information will help you better target potential customers and optimize your content accordingly. 

10. Fix Broken Links

The tenth step of an SEO audit is to fix all broken links. Broken links are hyperlinks that lead users to a non-existent page, resulting in a 404 error message. Not only do they frustrate your visitors, but they can also harm the user experience and hinder your website’s ranking on SERPs.

To complete this step, you must run a crawl for any broken internal or external links using tools like Screaming Frog or Deepcrawl. Once identified, replace them with updated working versions as soon as possible. 

11. Conduct Competitor Analysis

Competitor analysis involves researching what your competitors are doing in terms of their website optimization tactics. By understanding how they optimize their websites for organic search rankings, you can better understand what changes need to optimize yours.  

Additionally, this analysis helps give you a better idea of how well your website performs compared to others in your industry. It also gives you an insight into potential strategies or techniques that could help improve your ranking results.   

12. Improve Your Content

In this step, you should ensure your content is up to par with industry standards. This process is crucial, as it will allow you to stand out from other websites regarding quality.  

Start by breaking down each page into sections or chunks, and include a relevant heading for every section. Ensure any subheadings are informative and help readers understand what the following text will contain.

You can also use bullet points instead of long paragraphs if necessary; this way, users can scan through information quickly without getting overwhelmed by blocks of text. Additionally, consider adding visuals like infographics or videos wherever possible, as these draw more attention than plain text-based articles.  

Finally, review all spelling and grammar mistakes carefully before publishing your content. Ask someone else to proofread the content; remember that another set of eyes never hurts. 

13. Optimize For Excellent User Experience (UX)

The user experience of your website is crucial for search engine optimization and plays a vital role in how well it performs on SERPs.  

First, check that all the elements of your website work properly and quickly load when clicked upon by users. It includes minimizing loading times, avoiding broken links or images, and ensuring that videos play correctly. Additionally, provide clear navigation options so visitors can find what they need without confusion.  

14. Flatten Your Website Architecture

The website architecture of your site plays an essential role in SEO. It makes it easier for search engines to crawl and index pages on your website. Flattening your website architecture is reducing the number of clicks from the homepage to any given page, minimizing URL parameters, and eliminating unnecessary redirects.  

Flattening your web architecture involves ensuring that internal links are clear and concise so users can navigate quickly and easily between different sections. You should only create a few categories or sub-categories, which could confuse visitors when trying to find specific information.  

By following these steps, you can develop a more efficient website structure that will improve the user experience while maximizing visibility in search results. 


Conducting an SEO audit is essential to ensure your website is optimized for organic search results. Follow this SEO audit checklist to set you on the right path when optimizing your website. The proper steps will help your business remain competitive in today’s digital landscape.  

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