digital marketing courses for beginners

The 12 best Digital Marketing Courses for Beginners in 2019 (FREE)

Getting started with Digital Marketing doesn’t have to be difficult – nor expensive. Nowadays, the leading companies in digital transformation are making information accessible for everyone, and you have the opportunity to deep dive in pretty much all areas that interest you. And, of course, there are a lot of courses out there – but not all of them are great, and some can be really expensive. Today, I will show you the best Digital Marketing Courses for beginners to get you up and going with one of the most trending topics on the market.

1. Google Analytics Individual Qualification 

  • Company: Google
  • Modality: Online
  • Course duration: 3.5 hours
  • Certification: Yes

Google Analytics Individual Qualification is a Digital Marketing course which became part of Google’s online training program Academy for Ads in January 2018. It covers the basic concepts and principles of the popular tool Google Analytics, including implementation and data collection, conversion and attribution reports, as well as metrics and dimensions, among others.

The course is divided into 2 separate segments: Beginners and Intermediate, and it is one of the best Digital Marketing courses that you will ever need in your Marketing career. You can join Academy for Ads for free here.

Note: If you are not familiar with the tool, make sure to check out my post on Google Analytics.

Google Analytics course

2. Google Ads Display Certification

  • Company: Google
  • Modality: Online
  • Course duration: 2.5 hours + 3 hours*
  • Certification: Yes

Another course that will be extremely important if you want to deep dive into the world of Digital Marketing is Google Ads Display Certification. It covers in detail the basic concepts and functions of the online advertising platform Google Ads with focus on Display campaigns – including benefits, best practices, and optimization techniques. It is a great course for getting you started with the platform, and it gives you enough information to get started with your very own ads. Be careful with online academies like Udemy that try to sell you Google courses. All Google courses are completely free and there is no reason why you should pay for them. 

* To get the Google Ads Display Certification, you will need to take two separate courses: Google Ads Fundamentals (which is a obligatory requirement for any specific Google Ads Certification), and the Google Ads Display course. Once you’ve completed both assessments, you will receive your certificate.

google ads course

3. Google Ads Search Certification

  • Company: Google
  • Modality: Online
  • Course duration: 2.5 hours + 3 hours*
  • Certification: Yes

The Google Ads Search Certification goes hand by hand with the Display one, and I highly recommend that you do both in order to get the full perspective on all campaign types that Google Ads offers. This course focuses exclusively on Search campaigns and takes you through the whole process behind them – including keywords, search engine optimization techniques, best practices, and much more. It is absolutely fundamental if you want to get started with Digital Marketing. And again, be careful – all Google courses are completely free, so don’t let online academies tell you otherwise.

* To get the Google Ads Search Certification, you will need to take two separate courses: Google Ads Fundamentals (which is a obligatory requirement for any specific Google Ads Certification), and the Google Ads Search course. Once you’ve completed both assessments, you will receive your certificate.

google search ads certification

4. Become an AMA Professional Certified Marketer in Digital Marketing

  • Company: LinkedIn
  • Modality: Online
  • Course duration: 44 hours
  • Certification: Yes

The course Become an AMA Professional Certified Marketer in Digital Marketing is a collection of 20 videos with a total duration of 44 hours provided by LinkedIn in collaboration with the American Marketing Association. It covers pretty much all the basics of Digital Marketing, including Mobile and Online Foundations, SEO, SEM, Content Marketing, E-mail Marketing, and Social Media.

This course is a part of the platform LinkedIn Learning, which comes with the Premium plans of the professional networking platform – however, you get a 30-day free trial to try out LinkedIn Premium, which gives you enough time to pass the course without paying for it. I explain the course in details in my post LinkedIn Learning: How to Get Started With Digital Marketing.

best Digital Marketing courses - LinkedIn Learning

5. Inbound Marketing Certification

  • Company: HubSpot
  • Modality: Online
  • Course duration: 4.5 hours
  • Certification: Yes

The Inbound Certification is a course developed by one of the leading companies in B2B Marketing and Sales Automation software HubSpot. It consists of 12 class lectures that take you through the four stages of the inbound methodology. In this course, you will learn how to optimize your website to increase traffic, build efficient landing pages, and enhance your Inbound sales skills. The exam consists of 60 multiple choice questions for a 90-minute time limit.

To obtain your certification for Inbound Marketing, hop over to HubSpot Academy.

Hubspot Academy - free Digital Marketing Courses

6. Content Marketing Certification

  • Company: HubSpot
  • Modality: Online
  • Course duration: 6 hours
  • Certification: Yes

One of the best Digital Marketing courses for beginners is undoubtedly the Content Marketing Certification provided by HubSpot in their Academy. It consists of 44 videos divided into 4 sections that teach you how to efficiently develop your content strategy as a part of your Inbound Marketing efforts – resulting in attracting new customers and converting web visitors into leads.

To obtain the certification, you will need to pass an exam and/or 15 optional quizzes. The exam consists of 60 multiple choice questions for a 90-minute time limit.

content marketing certification hubspot academy

7. SEO Training Course

  • Company: Moz
  • Modality: Online
  • Course duration: 3.5 hours
  • Certification: Yes

The SEO Training Course was developed by Moz, one of the leading companies in Inbound Marketing and Marketing Analytics software globally. It has an exclusive focus on Search Engine Optimization, and it is perfect for beginners that want to learn how to optimize their website for gaining maximum organic visibility.

After you’ve completed the course, you will be able to improve the internal and external aspects of your website, and increase significantly the traffic to your web.

seo training digital marketing course moz

8. Social Media Analytics

  • Company: Quintly
  • Modality: Online
  • Course duration: 1+ hours*
  • Certification: Yes

The Social Media Analytics Course by Quintly aims to introduce beginners to the basic principles of social media analytics and the most important metrics that each Marketer should know how to measure. In this course, you will learn how to approach situation analysis, identify your data-based goals, identify the most important KPI for your business, and how to generate and understand automated reports.

* The course consists of both text and video, so the time it takes to complete will depend on each person.

Quintly Social Media Analytics - Digital Marketing course

9. E-mail Marketing Certification

  • Company: HubSpot
  • Modality: Online
  • Course duration: 3.5 hours
  • Certification: Yes

Another one of the best free Digital Marketing Courses is the E-mail Marketing Certification by HubSpot Academy, which is designed around segmentation, e-mail design, deliverability and optimization of E-mail Marketing strategies. It consists of 9 classes with a total duration of 3.5 hours, and you will have to answer 60 multiple choice questions to obtain your certification.

E-mail Marketing Certification Hubspot - digital marketing

10. Social Media Monitoring

  • Company: Udemy
  • Modality: Online
  • Course duration: 7.5 hours
  • Certification: Yes

In this Social Media Monitoring course, you will learn how to perform keyword phrase filtering, how to curate content, and how to build lists of online influencers, among others. Moreover, you will have the opportunity to discover the best LinkedIn and Facebook monitoring strategies for improving brand visibility on the Internet.

The course consists of 3.5 hours on-demand video and 4.0 hours on-demand audio with unlimited access both from desktop and mobile. At the end, you get a certificate of completion.

udemy digital marketing course

11. Facebook Blueprint Certification

  • Company: Facebook
  • Modality: Online
  • Course duration: Depending on the course
  • Certification: Yes

Facebook Blueprint Certification is a recognition given by the popular social media platform to certify advanced-level proficiency with Facebook, Instagram and Messenger. Facebook offers a wide variety of free online courses aimed at educating people on the powerful features of the advertising platform. Not all courses come with a certification as some are quite short. You can consult the whole collection in the Facebook Catalogue.

To consult all the available certifications and what specific courses will help you prepare for them, you can find additional information in the section Blueprint Certification.

facebook blueprint

12. Storytelling in Advertising

  • Company: FutureLearn
  • Modality: Online
  • Course duration: 4 weeks, 4 hours per week
  • Certification: Yes

This free online course Storytelling in Advertising provided by FutureLearn is created to be in a real-time format, with dates yet to be announced. According to the company, it is designed for everyone who wants to understand how storytelling adds value to Inbound Marketing and Advertising campaigns.

The course doesn’t have any specific requirements, although it will be a bit easier if you have basic knowledge of the advertising industry. Nonetheless, everyone is invited to join! Don’t forget to keep an eye on upcoming dates, or just sign up to their automatic e-mail notifications!

storytelling in advertising

Have you taken any of these Digital Marketing courses before? Let me know in the comments!

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6 comments
  • I have received a certificate in The Fundamentals of Digital Marketing by Google, now I’m trying to get the Google Analytics Certificate as well. But thank you so much for this list. These certificates will compliment my CV well.

  • Hi i am jishnu k m
    Thanks for sharing these list of certification courses. I also have google analytics certificate during my internship at One Team Solutions in Digital Marketing . After reading this post i wish to take those certificates. Also these certificates are helpful to get a job but we should do some live training programs in SEO. Here they are doing that well much because they are trainers from infopark companies. They are experienced in live programs. And also recommended for others to follow these 10 certifications. Very well post by the author i really appreciate the effort.

  • So thankful for this article, I have been caught up in these 1k – 5k guru courses I didn’t think free courses could be this valuable.

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