swot analysis of mcdonald's

SWOT Analysis of McDonald’s: 5 Must-Know Things

McDonald’s, an American fast-food franchise, has become a paradise for people everywhere who like eating. Being the ninth most valuable brand in the world helps it maintain its dominant position in the fast-food industry.

McDonald’s has established a global presence with restaurants in more than 120 countries.

McDonald’s is the most successful food chain in history; let’s utilize a SWOT analysis of McDonalds to see how they’ve managed to stay at the top of the fast-food chain sector. It is one of the multiple SWOT analysis examples that we are covering in this blog.

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SWOT analysis of McDonalds

About McDonald’s

Richard and Maurice McDonald  started the McDonald’s fast-food chain in the United States in 1940. There are currently more than 37,000 franchisees operating under the brand name globally.

McDonald’s is famous for its burgers and fries. In addition to those mentioned above, they also stock soft beverages, chicken products, breakfast meals, sandwiches, and sweets.

Adding salads, fruits, fish, and smoothies to the menu is another way businesses adapt to modern diners’ preferences. Franchises often offer a limited selection of goods, which might vary by region.

Now that we know what McDonald’s is, we can analyze the brand’s strengths, weaknesses, opportunities, and threats.

1. SWOT Analysis of McDonald’s: Strengths

McDonald’s strengths illuminate the areas in which the company excels relative to rivals and the conditions in which it can hold its own.

Highest brand value

According to Forbes and Interbrand, McDonald’s has the most valuable brand in the world. Over time, McDonald’s has amassed great value in its name. McDonald’s has the highest brand value in the fast-food industry at $150 billion.

Their market valuation is $186.40 billion as of February 2022. This success has propelled them into the world’s most valuable companies.

market cap mcdonald's

Market cap history of McDonald from 2001 to 2022

McDonald’s marketing mix strategy

McDonald’s uses a marketing strategy mix of localization and standardization, creating the ideal Marketing Mix approach. This strategy has been very successful for the company. It’s a big reason why McDonald’s is so popular worldwide.

McDonald’s has continued its prior success because of this strategy, which allows it to accommodate local tastes while keeping its menu consistent.

Technological innovation

Fast food giant McDonald’s is reportedly discussing using ground-breaking new technologies to maintain competitiveness. The company has moved toward improved targeted marketing by purchasing Dynamic Yield.

It is an important part of SWOT analysis of McDonalds. In addition, it has implemented Internet access terminals to cut down on the time that elapses between when an order is placed and when it may be picked up.

Delicious and variety of food items

It’s common knowledge that McDonald’s serves some of the best fries of any fast-food chain. In addition, it often adds new things, including coffees, smoothies, and Angus Burgers, to its already extensive menu.

Leading quick-service restaurant

McDonald’s is reportedly one of the food chains that is expanding at the quickest rate, as stated by Statista. In this approach, it’s possible to increase the number of customers from all over the globe.

In addition, McDonald’s 2018 financial transactions topped the list at $38.52 billion.


Consistent quality control and health protocols

McDonald’s has always adhered to stringent quality control standards, and public health makes it one of the most dependable restaurants serving fast food there. It is also an important factor of SWOT analysis of McDonald’s.

They say the whole lifecycle of a company’s product is subject to rigorous quality inspections. Regular quality tests and on-site food safety standards guarantee that the final product is safe for human consumption.

For the most part, McDonald’s stands out from the competition because of its many features that aren’t offered by its rivals.

2. SWOT Analysis of McDonald’s: Weaknesses

Weaknesses are the areas in which a business is deficient and where it has to make changes to remain competitive.

High employee turnover

McDonald’s has roughly 210,000 workers. There is still a significant amount of employee turnover. Many abandon their employment, owing to the poor salary or heavy work pressure. The company’s reputation is suffering as a result of dissatisfied workers.

Activists for workers’ rights have renewed their demand that McDonald’s employees be paid at least the federal minimum wage. Due of its prevalence as a topic of conversation, this problem has the potential to damage McDonald’s reputation.

The company’s image and employee and customer unhappiness might take a hit if workers and consumers go on strike or protest sometimes over this issue. It a very essential in SWOT analysis of McDonalds.

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The franchise business model

There are drawbacks to using a franchise model for operating fast food establishments. First, this might put the brand in danger since they have little say over how they work daily.

Supply chain

McDonald’s is one of the world’s most well-known fast-food chains; as a result of having the busiest food chain, the company is forced to restrict the number of food products available at any one time. Because of these disruptions, operating costs rise, which cuts into earnings.

swot analysis of mcdonald's

High-dependence on suppliers

A significant majority of McDonald’s franchisees do not individually own the raw ingredients required to make the final product for McDonald’s, which brings us back to the franchising concept.

As a result, every McDonald’s location relies on a different set of vendors to furnish them with the final product. Any disturbance at the supplier’s end has the potential to damage the whole supply chain cycle, which is an undesirable outcome.

3. SWOT Analysis of McDonald’s: Opportunities

Opportunities in a SWOT analysis are where a firm can get a head start over its rivals and gain an edge over its products and services.

Growth of the fast-food industry

This is one of those sectors of the economy that have the potential to grow. McDonald’s may extend its popularity by introducing new products tailored to local tastes and preferences.

Because of a shift in the way that they eat. It is crucial factor of SWOT analysis of McDonalds Considering McDonald’s enormous success in the American market, the fast-food giant needs to formulate a plan for entering the Asian market.

The Happy Meal, for example, was great for attracting consumers and for building brand recognition in the past. Introducing such one-of-a-kind dishes to the menu on occasion may be a terrific way to boost local sales and maintain the brand name in the public eye.

Low cost

The affordable menu has the potential to bring in a large number of new clients. A trip to McDonald’s for dinner is somewhat of an event for families that fall into the middle class or the lower middle class.

Rebuilding the brand image

McDonald’s may rebuild their brand as a Healthy fast-food chain to restore the confidence of its consumers in this era when everyone concentrates more on health and avoiding fast food since they are portrayed as junk food, and other fast-food units are struggling to make a profit.

Home delivery

The fast-food chain McDonald’s has just entered into a partnership with the food delivery service Ubereats, enabling them to reach their consumers better and cater to their ever-evolving requirements.

swot analysis of mcdonald's

4. SWOT Analysis of McDonalds: Threats

Threats in a SWOT analysis are the characteristics a corporation has to defend itself and overcome, and the firm must use its strengths.

High competitions

As was just discussed, McDonald’s is up against formidable opposition from sellers of food goods in the United States, other countries, and even their communities.

So even though McDonald’s has the most significant market share, it takes a compelling marketing campaign to move customers away from one brand and toward another.

More health-conscious consumers

Since the Covid wave arrived here, more individuals are transitioning towards a healthier diet. This shift in eating routines could impact the amount of money brought in by the company.

It is a great threat for the company. If McDonald’s wants to keep its current market share, it has to start offering more meal options that are better for you.

Cultural Preferences

It is vital for McDonald’s to respect the local customs of those places as it expands into new markets across the world.

For instance, McDonald’s decided to discontinue selling beef items in India since many people in that country regard cows and buffaloes as sacred creatures.

Key points from the McDonald’s SWOT Analysis

  • Overall, this analysis shows that McDonald’s brand image is one of the company’s greatest strengths, highlighting the importance of the fast-food giant’s ongoing efforts to strengthen and safeguard this asset. In addition, it is crucial to guarantee the efficient operation of franchises’ supply chain management.
  • Based on the current trends, it’s safe to assume that this fast-food behemoth will continue to grow and thrive in the years to come.
  • Here was the SWOT analysis of McDonalds hope you like it. McDonald is one of the most well-known fast-food restaurants ever. It knows how to capitalize on opportunities and implement winning methods.
  • However, despite the company’s consistent expansion, it must rein in any potentially problematic factors. If it continues to play to its strengths, McDonald’s will continue to dominate the fast-food sector.

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