In order to have a successful company that’s going to continuously expand, there are many things that must be done to accomplish that. One of them is, without a doubt, a solid SEO strategy which a lot of entrepreneurs tend to overlook.
And that’s quite a shame because both smaller and bigger businesses can benefit from it.
We assume that you’ve already developed a website that depicts what you and your brand do, but are you one hundred percent sure that you’ve done all that’s necessary to make it stand out from the rest?
If the answer is no, then now is the perfect time to do so because that’s one of the surefire ways to attract more consumers to your business and retain them, of course, and all of this can be achieved with the help of a great SEO strategy.
If you’re looking for some advice when it comes to this, then scroll below to find out more!
Consider Having A Skilled SEO Consultant
The truth is, there’s always room for improvement, especially if you’ve just recently established your firm. If you’ve noticed that your current results and achievements are not very best, then it would be advisable to consider hiring an SEO consultant.
How come? Well, that’s because this expert is going to pinpoint every area that needs to be enhanced and will encourage your internal team to become more efficient.
The knowledgeable team at mikemckearin.com would like to remind you that another major reason why you should reconsider this decision is because if you have an SEO consultant by your side, you’ll be able to focus on other essential aspects of your company, while this professional will work on improving your SEO.
It’s oftentimes advisable to shift your burden on somebody else (in this case it’s SEO) so you can have fewer tasks on your plate.
The Right Keywords Can Do A Lot!
Do not ever underestimate the importance and power of the keywords. At times, they can make or break things. If you want to do things the right way, then for starters, you need to think about the words that potential consumers will utilize to hunt down your services and/or products.
For example, if your company is selling clothes, do you think that many clients will use words like t-shirt, pants, dress, and similar things like that? The next thing that you can do is to create a list of keywords (up to fifty) and then go straight to Google Ads.
And then once you’ve created an account, you can validate that the keywords you selected are often employed in online searches. Another great step that you can take is to use a tool known as Keyword Tool (made by Google Ads) to uncover more keywords that you could potentially benefit from.
Don’t forget to utilize keywords on every single site page so you can help it rank high when your clients search employing precisely these keywords.
You can begin by utilizing keywords in the URL, and remember that you’re supposed to put them in both your metadata description and titles.
Keyword Stuffing Is Not Recommendable!
Speaking of keywords, even though there’s no denying that they must be used, but keep in mind that there’s a fine line between utilizing the right amount and doing the so-called keyword stuffing.
Repeating the same keywords is pointless and brings no value to your website. Thereby, once you decide to create a copy (it can be for your blog or web pages), make sure to employ:
- Targeted Keywords – As previously mentioned (it doesn’t hurt to remind you), you should first do your homework to hunt down the keywords that will quickly attract prospective consumers.
- Primary and secondary keywords – it’s always a great idea to use both primary and secondary keywords. Primary ones are supposed to be placed on the home page of your site, while the secondary ones should be on the following pages.
- What about density? – even though no one can tell you how many times your keywords are supposed to be seen on the web page, from what we were told (from SEO experts), the keyword density shouldn’t surpass five percent. The whole point is to utilize important keywords, but without exaggerating.
- Keyword audit and analysis – even if you think that you are employing the proper keywords, it still doesn’t mean that you should leave them unsupervised. In fact, it’s of huge importance to monitor them as often as you can just to be sure you are achieving desirable results. Consequently, you should analyze, audit, and update keywords on a regular basis.
Focus On Having A Good Website Structure
Now, we know that so far we provided you with some awesome SEO tips that are going to improve your website in many ways, however, there’s one thing that we forgot to add that’s as equally important and that will also benefit your company.
We are referring to the website structure. Keep in mind that every site must be properly structured if you want your visitors to easily navigate it. So how to accomplish that? For starters, you need to concentrate on developing a hierarchy that encompasses elements such as:
- Internal linking that reaffirms the website structure
Why is all of this so pivotal? Don’t forget that both people and crawlers are huge fans of hierarchy, which is why it’s essential to have one. If you manage to do so, Google crawlers will easily understand everything that’s related to your content and will rank it accordingly.
As stated previously, people love it as well because it helps them navigate your site easily, which is going to stimulate them to stay on your website and potentially obtain something from you.
Even if they do not obtain anything, in the back of their minds, they will know that they’ve had a phenomenal experience while they were browsing your site and will most likely return at some point.
On the flip side, if your website structure is not executed the right way, it’s highly likely that Google crawlers will miss some of your content, meaning that people won’t be able to search for it.
And bear in mind that just like a great site structure can positively affect their overall experience, well a poor one can do the opposite, meaning that most of the visitors will probably leave your website and go somewhere else.
You Should Create A Google Business Profile
Generally speaking, this is a fantastic idea, especially if you’re a local company that does business in a certain geographic region. If that’s the case with you, then it’s more than advisable to set up a Google business profile.
When we say local business, we refer to physical shops, restaurants, dental offices, law firms, and many others. What’s superb about Google Business Profile is the fact that it costs nothing, yet is very useful.
Keep in mind that precisely this tool affects how your firm appears on Google Maps, Google Search, and Google Shopping.
In a nutshell, it can be defined as a profile that can quickly be made on Google that’s going to help people (potential customers) find your business and gather all the necessary information about it.
Furthermore, we would like to remind you that with it, you will easily gain search visibility. Now, if you decide to set up a Google Business Profile, then be sure that it’s loaded with some useful information, like email address, phone number, location, business hours, etc.
Another thing that we would like to add is the fact that every Google Business Profile account can get access to analytics and data. Moreover, this platform offers data on calls, messages, profile views, how many people have Googled your company, and many other helpful info.
Do Not Overlook Your Content!
No matter how visually appealing your site is, if it doesn’t contain content that’s relevant, informative, engaging, and above everything, updated on a regular basis, no consumer is going to find your website interesting and helpful.
That’s precisely one of the main reasons why you should focus on developing content that’s updated because only then you’ll be able to pique someone’s interest and keep them coming back for more.
Not to mention the fact that visitors are not the only ones who adore the latest content. Keep in mind that search engines love them too! Just don’t forget that your only focus shouldn’t be to post fresh content.
It must be relevant and interesting as well. So what does it mean? It means that you should concentrate on writing about topics that are actually interesting to the visitors. According to the statistics, normally long-form content tends to rank higher in comparison to shorter one.
And don’t forget that you shouldn’t be creating text only. Videos and pictures can oftentimes be a lot more effective and entertaining.
A vast majority of experts will tell you that SEO is without denying one of the best ways to drive more traffic to your site, which instantly means, taking your business up a notch. Therefore, do not forget to implement all these tips if you want to accomplish that.