The world of eCommerce has progressed tremendously over the last three years. As the COVID-19 pandemic accelerated eCommerce growth globally, developers seized the opportunity to focus on streamlining effective software and apps that helps businesses cope with this sudden requirement to scale.
Although the first form of PWAs date back to as early as the year 2000, Google re-introduced it as a new standard in web development in 2016.
Since then, and especially over the past three years, progressive web apps have seen unprecedented growth due to its vast benefits to eCommerce businesses. Including the marketing advantages it holds.
But, what is PWA? How can a progressive web app help my eCommerce business marketing? These are just some of the questions we will explore in this article.
We’ll start by discussing the marketing benefits of progressive web apps and how they differ from traditional websites. Then we’ll talk about the additional benefits of using a progressive web app for your business and provide tips on getting started.
So without further ado, let’s jump right in.
Mobile marketing benefits of Progressive Web Apps
1. Both long-time and new users enjoy PWA’s
Many users who have followed your product or content for a long time are likely to jump into your PWA the moment you launch it. You’ll also attract new users in addition to that. You’re broadening your brand’s accessibility by making the PWA a choice.
A PWA is an ideal way to provide unique material and special deals that only app users can access. Having special content that no one else can see is a strong incentive to use a PWA for your conversational marketing.
2. Brand awareness is boosted by PWA
A PWA’s simplest function is to raise consumer awareness of your brand. You may interact with users who haven’t downloaded your app by using push notifications and displaying an icon on their home screen.
You’ll be able to keep in touch with people who haven’t installed your app–which maintains brand recognition.
As they start to utilize your PWA in their day-to-day lives, your continuing interaction with them will make it simpler for you to get top-of-mind with them when you have anything new to offer.
3. PWAs provide opportunities for brands to engage with their customers beyond just a website or app
When it comes to digital experiences, Progressive Web Apps (PWAs) offer a unique and exciting way for you to engage with your customers outside of a regular website visit or a one-time purchase of a specific product.
You may use your PWA to distribute information, engage with your audience, advertise discounts, and more.
Interacting with users on a regular basis is important to keeping your brand visible in their everyday lives, which increases the likelihood of them shopping with you.
4. It is a brand-focused platform that you can customize to reflect your company’s personality and the needs of your target audience.
Rather than simply conversing with your users on a third-party social media platform, a PWA allows you to immerse your audience into your company’s voice and messaging.
You may also customize the PWA’s content to match your audience’s demands and interests. Essentially, the PWA is your domain, and you have complete control over it.
5. Your brand should follow you everywhere.
When one of your users opens a progressive web app on their phone, they’re carrying your company’s experience with them everywhere they go. With a PWA, your customers can take advantage of it no matter where they are.
What other benefits do PWAs offer eCommerce businesses?
Progressive web apps are a new type that combines the best web and mobile apps. They are fast, reliable, and engage users in ways traditional web apps cannot.
For eCommerce businesses, they can offer their customers a better experience, which can lead to more sales and higher customer satisfaction.
In addition, progressive web apps are more affordable to develop and maintain than native mobile apps, making them a desirable option for businesses on a budget.
Ultimately, progressive web apps offer significant benefits for eCommerce businesses, and we will likely see more and more businesses adopt this technology in the coming years.
How can you create a progressive web app for your business, and what are the costs involved?
A progressive web app (PWA) is an increasingly popular option for businesses that want to take advantage of the latest technology. PWAs are web applications designed to look and feel like native mobile apps, but they can be accessed from any device with a web browser.
Unlike traditional web apps, PWAs are built using modern web technologies such as HTML5, CSS3, and JavaScript. It makes them more responsive and interactive and allows them to work offline.
In addition, PWAs are typically less expensive to develop than native apps, making them a cost-effective option for businesses. While some initial costs are involved in developing a PWA, the long-term benefits typically outweigh the upfront investment.
As more businesses become interested in PWAs, the costs involved are likely to decrease even further.
Examples of brands using PWAs
A Progressive Web App (PWA) is a type of web application that uses modern web technologies to provide a user experience similar to that of a native mobile app.
Some examples of companies that have developed PWAs include:
Twitter is one of the most popular social networking platforms with over 300 million monthly active users.
The company has been focusing on delivering a better mobile experience for its users and has recently started to use Progressive Web Apps (PWA) to achieve this goal. PWAs are web applications that offer a native app-like experience and can be browsed offline.
Twitter has embedded its PWA into its main website and is now using it as the default web experience for users on mobile devices. The PWA offers a number of benefits, such as faster loading times, improved offline support, and push notifications.
This change will improve the overall user experience on Twitter’s mobile platform and could help to further grow the company’s user base.
Pinterest is a social media platform that allows users to share images and videos. The platform is especially popular for its user-friendly interface and wide range of topics. Pinterest has recently started using progressive web apps (PWAs). PWAs are websites that look and feel like native apps.
They are faster and more responsive than traditional websites, and they can work offline. Pinterest is using PWAs to improve the user experience on its platform.
The company has found that PWAs load faster and are more reliable than traditional websites. In addition, PWAs can be used on any device, including smartphones and tablets.
As a result, Pinterest is able to provide a better experience for its users, regardless of how they access the platform.
Uber
Uber is a ride-sharing service that allows users to request and pay for rides through the Uber app. In recent years, Uber has been increasingly using Progressive Web Apps (PWAs) to provide a better experience for users.
PWAs are web applications that can be used offline and offer many of the same features as native apps, including push notifications and camera access.
For Uber, using PWAs has helped to improve the user experience by providing a more reliable and responsive app. In addition, PWAs have helped Uber to reduce development costs and reach a wider audience.
As a result, Uber’s use of PWAs has been highly successful and is likely to continue in the future.
These companies have seen significant benefits from using PWAs, including increased engagement and conversions.
In addition, PWAs are typically more affordable to develop and maintain than native apps, making them an attractive option for businesses of all sizes.
As the technology continues to evolve, it is likely that more and more companies will begin to adopt PWAs as a way to improve their web presence.
How can you ensure that your progressive web app provides your customers with the best possible user experience?
They are designed to be fast, reliable, and engaging and can be added to the home screen of a user’s device for easy access. To ensure that your PWA provides the best possible user experience, there are a few key considerations to keep in mind.
First, ensure that your PWA is designed to be responsive to look and feel great on any device. Second, focus on delivering high-quality content that is relevant and engaging for your users.
Finally, keep your PWA up-to-date with the latest technology trends so that it continues to provide a cutting-edge experience for your customers. By following these tips, you can be sure that your PWA will provide an exceptional experience for your users.
Are there other ways eCommerce businesses can benefit from progressive web apps?
In addition to the benefits mentioned, eCommerce businesses can also benefit from using progressive web apps in many other ways.
For instance, progressive web apps can help to improve conversion rates by providing users with a more immersive and engaging experience. In addition, progressive web apps can push notifications to users, prompting them to return to the site or make a purchase.
Finally, progressive web apps can be indexed by search engines, which can help to improve a business’s visibility and reach. As a result, eCommerce businesses with many potential benefits choose to use progressive web apps.
