SEO monitoring, brand growth, and proxies. These, once very separate entities, have become interconnected in the modern business world.
Nowadays businesses continuously strive to stay sharp in the competitive market and get more customers’ attention. It gets essential to follow the best examples and implement their good practices in your business workflow.
Probably one of the best ways to target clients’ traffic is by performing SEO monitoring. Starting to take actions on how to optimize your website content and make it rank in higher positions is crucial to any business that wants to grow.
This challenging, yet rewarding process has its challenges, such as difficult data collection operations. Luckily, this is where SEO proxies come in – to solve these issues and make SEO monitoring not only possible but way easier.
In this article, we will outline how SEO monitoring works. Also, we shall discuss how using proxies can facilitate the challenging process of data harvesting and help businesses reach their goals.
What is SEO?
SEO stands short for Search Engine Optimization and refers to a process used by businesses to optimize their website pages to ensure optimal performance on search engines.
This process which ranges from anything between quality keyword research (and inclusion) to the designing and building of responsive web pages all work to make sure that the brand’s website ranks high on Search Engine Result Pages (SERPs).
The entire aim is to make sure that customers find the website in the unpaid results whenever they perform a quick search related to your business or industry.
Keyword research is important if you intend to use the right combination of keywords at all times and doing this does not just bring visitors to your website but it brings the right visitors – those with the highest probability of turning into your customers.
Having a responsive website is important to make sure that people, with whatever devices they are using, can seamlessly access your website and stay on it long enough to make a buying decision.
The concept of Search Engine Optimization has been around since 1997 but just keeps getting even more popular amongst businesses today. And why is that? Because SEO is seen as the most cost-effective way for brands to create impactful content units that drive conversion, causing its application to continue to ramp up.
This is especially the case in the US where Google Trend has reported a significant spike in SEO application in the past year.
Why is SEO Monitoring essential for every modern business?
Now that we know what SEO is, we should also see why it is so vital for businesses today. This could explain why its importance might not be diminishing anytime soon.
Brands that want to power up traffic to their websites must get aboard the SEO train because it will help them in the following ways:
1. It helps to ensure continuous growth
Every business aims to make profits and grow and, generally, we believe such growth is derived from regular customer satisfaction. This means you need to know exactly what your customers are looking for and just how to meet their every need.
SEO monitoring is recognized as the only way to, truly, know your customers’ needs and to answer these needs accordingly. It encourages customers’ loyalty, puts you ahead of the competition, and increases conversion; all translating into business growth.
2. It helps to create high-quality content
One way to reach customers and get their attention is to create high-quality content. Great content does not only capture customers’ attention and seal their trust in your brand, but it also shows relevancy and authority.
It is possible to create great content and share without SEO monitoring but that would be impossible to sustain without costing great loss for your company.
This is because when we remove SEO monitoring from the mix and you might as well just be groping around in the dark blind very unaware of what your customers’ are looking for.
3. It helps to improve ranking
It has long been established that more than half of all traffics that gets to websites is from organic searches. Maybe you already know this but do you also know that Search Engine Optimization is the most effective organic search strategy?
Paying attention to SEO means using relevant keywords in the right combination as well as ensuring your website is responsive on any device. This adds up to make your web pages rank higher in unpaid search results which means more traffic to your website, more conversion, and more sales.
4. It provides the cheapest option of Marketing
SEO is cheaper than other methods of digital marketing. It is using clever processes to reach customers’, win their hearts, make more sales without paying a dime.
It is also a long-term strategy giving you continuous organic results for a very long time as long as you continue to do the necessary adjustments now and then.
This benefit, especially, helps to save cost for brands who are on a tight digital marketing budget.
To this end, SEO can be declared the most important yet most challenging marketing strategy. Important because of the above reasons (and more) and challenging because there are several obstacles to overcome when trying to find out what your customers’ are searching for.
Gathering all the information necessary to implement SEO can only be done through web scraping – a process that crawls the internet and target websites collecting relevant information and returning them to your server.
Yet, this process is greatly frowned upon by the target websites that try to stop it by inventing and implementing IP and proxy address blocking.
This constitutes a huge problem for many brands trying to take advantage of SEO. Luckily, this problem can be remedied when we use proxies.
What is a proxy?
Typically, everyone requires an IP address before they can access the internet and this digital address is usually assigned to each device by the Internet Service Provider (ISP) that device is signed on to.
IP addresses are, therefore, important but they are also what get blocked during web scraping. Once blocked, it becomes impossible to access that particular website with the same IP address.
A proxy is, therefore, a tool that makes it possible to access a target website as many times as possible without standing the risk of getting blocked. It conceals both the IP address and location of the user while rotating the proxy address. This makes it difficult for the target website to recognize the IP address as the same.
By using proxy servers, brands may then access information even from restricted locations and for as many times as they want without the risk of their IP address getting blocked.
How does a proxy work?
The way a proxy works is simple; it stands as an intermediary between the user and the target website so that the user does not have to directly access the target website. When the user makes a query, it first passes through the proxy server before it gets to its destination website.
There are several advantages to this kind of redirection. First, passing the query through the proxy server, the user’s original IP address is concealed and the proxy’s address is used instead. This is important to avoid experiencing IP blockade which would be bad for SEO monitoring.
Secondly, when the query is passed through the proxy server, the target website views the query as coming from the location of the proxy and not your original location. This is important if you live in a restricted geographical location.
The third importance lies in the fact that a proxy server usually contains multiple proxies in its proxy pool and it rotates these proxies every time you make a new query. When you route a new inquiry via a proxy, it reaches the target website through a different proxy.
This process which is also known as proxy management ensures that you always avoid IP and proxy addresses blocking as well as location restrictions; all the things that underline successful SEO monitoring.
The crucial role of proxies in SEO Monitoring
We have seen how SEO proxies work and even briefly seen their importance. Now, let us see it in detail – why they are important for SEO monitoring:
1. For data extraction
We earlier introduced web scraping and how it helps us gather a large amount of relevant data from target websites. These large data are crucial for SEO monitoring but accessing target websites repeatedly can result in either temporary or permanent IP blockade.
Proxies make it convenient for you to scrape data from any website with zero risks.
You can then use that data to craft the best contents with the right combination of relevant keywords (thereby aligning your contents with the customer’s pain points), know which quality backlinks to include in your contents (therefore showing authority and expertise), or know which part of your website to improve upon (to increase customer satisfaction).
2. For monitoring the competition
Part of SEO monitoring is checking out the competition to see what they are doing; what is working for them and what improvements they are regularly making. Retrieving such useful data from the competition’s website also entails some form of web scraping which competitors do not also treat lightly.
Proxies, therefore, helps you maintain anonymity while curating the competitor’s data. Data which you can then harness to improve your brand.
3. To perform keyword research and find out quality backlinks
The right combinations of keywords are what create impressive traffic to some websites. These websites employ certain keywords that cause internet users to troupe in as they can be considered to hold the answers they are looking for.
You, on the other hand, may not know these keywords except you do some web scraping.
Also, quality backlinks are important because they add more substance to your content and web pages. You will need to find out websites with relevant and quality backlinks, retrieve them, and include them in your content.
Proxies are useful in facilitating both processes. They are even known to make both keyword research and quality backlink curation very easy and seamless.
4. For accurate predictive analysis
Businesses are known to grow faster if they can accurately predict what the market would look like or what path it would take in the future.
Knowing what the demand for certain items would be in the coming years or knowing what possible trends are on the way are all possible because of accurate predictive analysis. Once data can be properly analyzed and used for prediction, strategies such as dynamic pricing can then be implemented.
However, gathering such data would only be wishful thinking except through the use of proxies because they make it possible to penetrate several websites where these data abound.
5. To promote other campaign activities
If you run a large company, then you may agree that running multiple campaigns at once is important to reach a wider audience and ensure better conversion.
This is because your potential customers are on different platforms and in different locations. Using one campaign that targets only one platform or location is therefore inadequate if growth is what you seek.
Usually, what huge corporations do is create several marketing campaigns that run on several platforms targeting several locations as well. These campaigns will need to be promoted multiple times per day and this could be considered spamming, except, of course, a proxy server is used.
Proxy servers rotate IP and proxy addresses to make sure that every promotion is done with a different IP and proxy. This way, all the promotions escape being flagged down as spam, reach the target audience, and help to increase traffic and conversions.
SEO has, inarguably become that one tool brands cannot do without. Smart businesses are fusing SEO monitoring into their overall marketing strategy and even giving a top spot not just because it helps them connect better with their customers or improve customer satisfaction leading to increased sales and revenue but also because it does this in the most cost-effective way possible.
But even this brilliant process would fail because of the many activities involved. Activities that are quick to invoke blockade from target websites. And this is why SEO proxies are important to mitigate any problems that can be encountered during SEO monitoring.