With over 575 million total users, of which 260 million are active every month, LinkedIn is the biggest social media channel for professionals who want to build their network and become part of an incredible community of lifelong learners. 

Considering these facts, it is no surprise that LinkedIn is also one of the most powerful channels for advertisers who want to reach a professional, highly-refined audience within their industry. 

In the last few years, I had the incredible opportunity to launch and work on the optimization of over 800 campaigns, which gave me a solid practical experience and a valuable knowledge on how LinkedIn advertising works. Which gave me the inspiration to write this e-book so I can share my experience with those advertisers who are looking to maximize their results and get the best out of their campaigns.