Pay-Per-Click (PPC) is one of the most established forms of Digital Marketing. But for businesses that have not tried using PPC for their business, it is an unknown land with risk. And if it is risky, why invest in PPC?
PPC is important for your digital marketing effort — make no mistake.
But before you fully get yourself invested in PPC marketing campaigns, it is important that you understand what PPC is all about and how it helps businesses.
Here we will explain why!
The primary benefit of using a PPC marketing campaign is that it instantly redirects relevant traffic to your business website. PPC offers quick results, reliable returns, and perhaps the most ubiquitous style of advertising your products and services.
Despite PPC being so important for business, most businesses seem to ignore it because of its cost. This is why we are here to make you understand the importance of PPC in your Digital Marketing campaign.
How does PPC drive conversions?
PPC is one of the leading forms of marketing that help businesses get leads almost instantly. But PPC doesn’t work on its own. For the ads to work how they are supposed to, marketers need to set the ads for the right keywords.
In addition, PPC is a marketing strategy that is only used by brands when they want instant traffic. For marketers to achieve their desired result, they need to do the following.
- Research high-traffic keywords that are related to products and services.
- Include high-traffic keywords in the headlines.
- Ensure that there is a landing page ad is linking to.
- The landing page must be optimized for the same keyword as PPC ads.
- Ensure that the landing page has a CTA button to direct the visitors to take action.
To understand your landing page’s effectiveness, you can use a FREE SEO audit tool. Auditing the landing page will give you an idea of where the landing page is lacking.
Why include PPC in your Digital Marketing campaign?
Get to the top pages
PPC ads are used when your website is getting the opportunity to rank on the first page of SERPs. We all know that SEO efforts take time to show results. You cannot just sit till you can see SEO helping you with the traffic.
Marketers use PPC advertising to put your website on the top pages. It positions your website above all the results and offers a solution to internet users’ problems.
Results are almost instant
PPC ads can start taking action almost immediately. You just need to spend some time setting the ads with the right keywords. Once you are done with optimizing your ads, you can let the PPC do the rest.
Once the platform screens the ad for profanity and unfounded claims and the budget is set for the ads, your website can start getting visitors.
Applicable across channels
PPC ads have now branched out to other digital platforms. The PPC ads, which were only available on Search Engines like Google, Bing, and Yahoo, can now run on social media platforms as well.
With PPC ads, you can reach your relevant audiences with powerful visual presentations. Google offers PPC adverts on its display network. This allows brands to design stunning-looking banners and side strips.
With PPC, It’s Easy To Get Started!
This is something that almost all marketers will agree on. Getting started with PPC is simple, unlike SEO practices, where you must keep hundreds of things in mind.
In PPC, everything is super simple, just like answering in MCQs. For Google Ads and Microsoft, marketers can set up their accounts easily and get started with PPC instantly.
Compared to other marketing channels, PPC doesn’t require any prerequisite for organic building. Instead, PPC marketing campaigns direct relevant audiences through advertisements to your business landing page.