As a Marketer, I have always had a love-hate relationship with pop ups. On one hand, they can be extremely annoying, especially if they creep up the second I open a website.
On another hand, if they are done well, they can be an extremely powerful tool for achieving your objectives – whether it is to get more subscribers, more leads, or more social followers. For this reason, today we will see some brilliant pop up examples that are doing it very well.
And now, without further ado, let’s dive right into them:
First on our list of beautiful and effective pop up examples is this one from Armani. The image they’ve selected is lovely and immediately grabs the attention, and the pop up form itself is as simple as possible.
This is good because it’s quick and saves time for the users.
The brand only requires an email address from the user, and to select the gender option so that they can receive a more personalized newsletter. I like this pop up because it has just enough information to achieve its goal.
This geo-targeted pop up example from Gucci does a great job in helping the user confirm his location so he can receive geo-targeted offers depending on where he is in the world.
I love the fact that it starts with a warm “Welcome to Gucci”, and the image they’ve selected for the pop-up gives a sneak peak into their new collection.
3. Ted Baker
While we are still on the topic of clothing brands, next on our list of pop up examples is this beauty from Ted Baker. It is another geo-targeted pop up, and I like the fact that they’ve facilitated an easy drop down to select the right country.
I also love that they have included the most common countries at the bottom so you can easily select them instead of scrolling all the way with the dropdown.
4. Blogging Wizard
Probably one of my favourite pop up examples is this one from Blogging Wizard. The dragon wizard illustration is just adorable, the Call to Action is clear – “grow your blog faster”, and the subscription button “Yes, I’m In!” is very enticing.
Having a clear Call to Action is extremely important for any pop up button, and Blogging Wizard are doing a great job with it. Additionally, words such as “free” and “subscriber-only” really add up to the temptation to sign up.
5. Ryan Air
Although it’s not that visual as others, the reason why this pop up from Ryan Air is so effective is because of its wording. The phrase “Be the first to hear” gives a sense of exclusivity, and the word “famous” makes you want to learn more.
Additionally, the promise that Ryan Air won’t bombard your inbox is a gulp of fresh air. After all, spamming the users’ emails is one of the biggest Email Marketing mistakes that companies make.
6. Trip Advisor
Pop up examples: Trip Advisor
I love the way Trip Advisor has used the power of the pop up. Instead of doing a traditional pop up with a traditional Marketing claim, they are directly giving you the opportunity to sign up with Google as easily as possible.
This way, they not only get more sign ups faster, but also avoid users the hassle of having to register and fill out a long boring form.
This pop up from Behance is very subtle (the image behind it is not a part of the pop up). It shows up on the right side of the screen, and it follows you around without being intrusive nor interfering with user experience.
Just like Trip Advisor, it makes it really easy for users to sign up any way they want – with email, Apple, Facebook or Google. Very well done!
This one of our pop up examples is a little bit different, but definitely worth mentioning. I like the fact that Woocommerce has designed a beautiful custom pop up to showcase their GDPR Compliance, in a way that blends perfectly with their website.
The wording is simple, and has all the necessary information that you need to navigate through their website.
Next on our list of great pop up examples is this one from the clothing brand Shein. The reason why it’s so effective are the virtual coupons that offer up to 20% off, which is a very enticing deal that immediately grabs the attention.
The short expiration date creates a sense of urgency, and the CTA button is just as powerful for making the user take action – “Collect All”.
10. Zara Home
This example from Zara Home is simple, but I think that’s the reason why it works so well. The message is clear, and all you need to get the latest news and offers is to type down your email, give your consent, and click on the button Subscribe.
I think if they add an incentive, for example a 5% or a 10% discount in exchange for signing up, it would be even more effective.
This is probably one of the simplest pop up examples on this list, and it might be surprising that a leading Marketing Automation company such as Hubspot (affiliate link) hasn’t done something more elaborate.
However, as I mentioned previously, sometimes simple is better, and Hubspot has a powerful CTA – “join thousands of professionals” and “build and grow a high-performing website”.
Additionally, the subtle question “Not using Hubspot yet?” at the bottom gives them the opportunity to present themselves and spread even more brand awareness.
Pop up examples: BeFunky
Next, we have this beautiful pop up from the virtual photo editor BeFunky.
I like their selection of photos to demonstrate the possibilities of their paid plan, which are accompanied by the message “unlock hundreds of premium features when you upgrade”. The CTA button entices to immediate action – “upgrade now”.
Next on our list of awesome pop up examples is another one from Shein. It shows up at the right side of the screen, behaving and looking like a coupon – which is a highly effective tactic to attract the attention.
Additionally, they have reforced the message “register and get extra 10% off” multiple times across the coupon, making sure that you won’t miss the opportunity.
Putting the word “free” in “free shopping” in huge pink letters is another effective tactic – people always love free stuff!
There are many reasons why this is one of the best pop up examples on the list. From the humoristic wording that grabs your attention to ending the message with “We’ll just leave this 90-day free trial for someone else”, you can’t help but try their product.
The 90-day trial itself is a great incentive to sign up, and the countdown at the buttom creates an extremely powerful sense of urgency. Especially considering the fact that there are apparently only 5 minutes left to get the offer!
(Which, of course, isn’t necessarily true, but it’s a very effective Marketing tactic).
Pop up examples: Puma
Next, we have a simple in design, but rather elaborate in terms of information pop up from Puma. It grabs your attention with the message “Join the Puma fan“, offering a 10% discount as an incentive.
However, the pop up requests more information from the user compared to other forms we’ve seen. Apart from the email address, you should also fill out your birthdate and shopping preference to be able to sign up.
Our list of beautiful examples continues with this one from Converse. I love it because it’s really well done and aesthetically pleasing, and even a little bit “provocative” with the question “Are you ready for more?”
Additionally, the offer of a 20% off the user’s next purchase is very enticing, and will get the audience signing up quickly without any hesitation. Most companies tend to offer only 10% for these kind of promotions for sign ups.
17. Women’s Secret
Next, we have this beautiful pop up from Women’s Secret. In terms of structure, it is not as different and unique as other pop up examples on the list.
However, the reason why I wanted to include it is because it gives the users information on how to unsubscribe even before subscribing. While this may sound contradictory, I think it’s a great tactic to prove that you are a trustworthy company.
Our selection of great pop up examples continues with Trinity.one, an Email Marketing and Automation Agency. I like this pop up because it’s very simple and straightforward, and you only need to leave your email in order to subscribe.
While there isn’t anything particularly special about it, sometimes simple just works better than making things fancy and complicated.
19. Convert Cart
Pop up examples: Convert Cart
I really liked this website pop-up message from ConvertCart. The design is smooth and attention-grabbing, and the style is very modern. I also love the pop up copy – “Before you go, steal these sales secrets”.
The wording of the copy entices you to take action, especially with the catchy name of the ebook itself – “Lessons from 15 high-converting websites.” One thing I would improve is to make the Call to Action button bigger.
20. Convert Cart
The next of our pop up examples is again from Convert Cart, because I also found it great for many reasons. First, the name of the guide is extremely catchy, and highlighting the “42 Irresistible” really draws the attention where it should.
Additionally, the bright colour really pops out on a gray background, making the Call to Action button even more striking.
21. Qode Interactive
Pop up examples: Qode Interactive
Next, we have this gorgeous pop up design example from Qode Interactive. I love the fact that it’s really visual and aesthetically pleasing, and it focuses more on the visual side rather than the Marketing message as such.
Of course, they do have a brief explanation highlighting the fact that they offer the largest free collection of Qi Addons for Elementor. The CTA button is a little bit difficult to see – I would make it in a brighter color.
We continue this striking pop up from OptinMonster. There are many great things about it, such as:
- A clear Marketing claim – “Convert and monetize your web traffic”
- A huge number that draws the attention – “Join 1,000,000+ websites”;
- And a striking and powerful Call to Action – “Increase my conversions”.
Additionally, they have provided an opt out option by saying “No thanks, I have enough conversions…”. It’s a little psychological game to trick you into subscribing because no company ever said that they have enough conversions.
Among all types of pop-up messages, this one is also very oriented towards generating more subscription. The Astra Theme has done a great job in making it strikingly visual and drawing the attention by stating their current number of subscribers.
Pop up examples: Dashly
Dashly has done a great job in designing this pop up about their playbook. The image that gives a little sneak peak into the content of the ebook is awesome, and is perfectly accompanied by a clear Marketing claim.
Additionally, they’ve made it very easy to download the right playbook whether you are a SaaS company or an eCommerce business.
This pop up from MobileMonkey feels a bit overwhelming with so much information without a clear distinction between each text.
However, they’ve done a great job in creating a sense of urgency – words such as “free forever”, “the offer ends today” and “claim yours now” will entice you to take action as soon as possible.
26. Ben & Jerry’s
Speaking of awesome pop up examples, we have to mention this adorable design by Ben & Jerry’s. It’s very simple (the image behind is not part of the pop up), but I love the font they’ve chosen, it’s very distinctive.
I also love that they call their shops “local scoop shop”, it sounds really cute and gives out a positive vibe. The CTA “order now” is clear and straightforward.
Next on our list of pop up examples comes from Adidas. This one has a different function as opposed to Armani’s subscription pop up – it helps the website show users the right products for the right location.
I love it when companies do that because it really saves time and improves user experience. Arriving at the end of your shopping cart checkout just to realize that a product can’t be delivered to your location would be very disappointing.
Next, we have another brilliant pop up example, this time from CoSchedule. The reason why I love it is because it’s more user-friendly than many others.
Instead of showing up in the center or occupying the whole screen, it subtly appears at the bottom of the page. In addition, it is beautifully designed and the colors blend very well with the overall look and feel of the website.
Speaking of great pop up examples, it is impossible to not mention Backlinko. They are great at making their high quality content extremely visual.
This pop up is not only creative and stunning to look at, but it also has a powerful Marketing claim. As I mentioned previously, the word “free” always draws the attention – especially if it’s in another color like in this case.
The free guide that Backlinko offers in exchange for a subscription is a great product that adds value for the audience. Additionally, the CTA button “Get the free guide now” displays a sense of urgency.
Pop up examples: Aliexpress
Our next pop up example is from Aliexpress, and it is absolutely impossible to miss it. The combination of bright colours, among with all the claims that express urgency such as “Don’t waste this discount!” entice you immediately to grab the coupon.
Another component that makes the pop up so effective is that it has the expiration date on it. This adds to the sense of urgency, and makes the audience take action by clicking on the bright coloured button.
31. Calvin Klein
Next, we have a pop up example from the clothing brand Calvin Klein. The main reason why this pop up works so well is the exciting 10% discount that the brand gives you upon subscribing, a tactic that many other brands are implementing as well.
Let’s be honest – we all love an extra incentive to do something, especially if it’s monetary.
32. Wish Pond
Pop up examples: Wishpond
The reason why I love this example from Wishpond is that they are using a pop up to sell their…product that allows you to create pop ups.
The text “Hold on! That’s Exit Intent” almost gave me a jump scare because I thought it was a virus, but honestly, it was pretty smart of them. It grabs your attention immediately, and then they explain the reason behind this myserous message.
33. Wizz Air
Next on our list of impressive pop up examples is this one from Wizz Air. In the same way as CoSchedule, they have decided to place it at the bottom of the screen instead of the center, and I think it looks great.
I love the fact that they start the phrase with “psst” – it draws the attention and adds humor to an otherwise traditional Marketing claim. The fact that they are saying “for you” makes it feel more personal as well.
Next, we have this gorgeous pop up example that appeared at the right side of the screen as I was scrolling through Mangool’s blog. I love it because it shows up to recommend a reading of interest related to the topic I was already reading on.
I like the idea of having pop ups for recommended blog post readings, instead of only using it for commercial purposes such as capturing leads or increasing sign ups.
This tactic may help companies reduce bounce rate and will keep people on the website for longer.
35. Business News Daily
Pop up examples: Business News Daily
Next, we have this pop up from Business News Daily, which isn’t very intrusive and blends nicely with the look and feel of their website. It shows up at the bottom of the screen, and offers resources on Business in exchange for your email.
We haven’t finished yet! Next on our selection of great pop up examples, we have this one from Elementor.
Again, I think it’s an awesome idea to include the number of current subscribers, in this case, “Elementors”. Such an impressive number looks promising, and it may convince more people to see what the hype is about.
Pop up examples: Hostgator
This pop up from Hostgator is another great example of a non-intrusive banner. It shows up at the bottom of the screen, without occupying the whole screen or scaring people as soon as they arrive on the website.
Additionally, the price they’ve calculated – “starting at only 2.75$” per month, is extremely attractive for a hosting service, and will draw the attention immediately.
Our list of awesome pop up examples continues with this tiny banner from Loom, which shows up at the bottom right corner of the screen.
I like it because the color is very contrasting to the background of Loom’s blog, which makes the pop up stand out even if the design itself isn’t something special.
Pop up examples: L’Oreal
Next, we have this beautiful, tiny, but elegant pop up from the makeup brand L’Oreal. It gives you the opportunity to research more about their human first approach, and it shows up comfortably on the center of the screen to make the search easier.
I absolutely adore this pop up from Mailchimp! It is one of the most creative pop up examples I’ve seen so far. While it only takes a small part of the screen, I think it’s so visual and unique that it will immediately attract your attention.
41. Marketing Insider Group
This b2b pop up example from the Marketing Insider Group is very unique. Despite the fact that it’s not visual or interesting at all in terms of design, what’s unique about it is the approach.
Instead of directly asking for the email, they want to know a little bit more about you and who you are, which is what draws the attention in this case.
Our collection of pop up examples continues with this beauty from Adespresso. I absolutely love the aesthetics of it, the popping colours and the huge green button that just screams “free” on it.
The striking yellow is perfect to make the name of the webinar stand out.
Pop up examples: Coolors
Another really visual and aesthetic pop up is this one from Coolors. I love it because it feels quite personal and friendly – the creator has done a great job in making you feel closer to him in this distant digital space.
The fact that he is presenting himself instead of hiding behind the brand, combined with the fun photo, really drives the attention and makes you want to connect with him.
44. Search Engine Journal
Speaking of awesome pop up examples, I can’t forget to mention Search Engine Journal – they are doing a really great job with their pop ups. I love the colors in this one, everything is nicely organized and easy to read.
The Call to Action button was perfectly designed to draw the attention – the contrasting red color and the text “Yes! Reserve my seat now!” are combined really well.
45. Keyword Hero
Next, we have this adorable pop up from Keyword Hero. I think that the illustrations are really nice and easy to the eye. I love the fact that they’ve also included a practical example of exactly what kind of problem they are trying to solve.
After all, sometimes it can be difficult to visualize a product, and they have done a great job in making it easy to understand.
46. Raising Kids Making Money
Pop up examples: Raising Kids Making Money
Next, we have this classical pop up examples from the blog Raising Kids Making Money. I like it because it’s subtle as opposed to other pop ups that use more aggressive colours to draw the attention – which is not bad, of course, we saw a lot of great examples from it.
However, in some cases, making a more subtle pop up can be less intrusive for the user.
While this website pop-up message doesn’t impress with the visuals, it does a great job in drawing the attention with the pop up copy.
Mentioning big brands such as TikTok, Squarespace, COVERGIRL and Dunkin’ immediately makes you want to learn more.
48. Unbound B2B
Next on our list of pop up examples is this one from UnboundB2B. I like it because the way it’s designed helps the brand learn more about your interests, and in turn offer you a more personalized content that suits your needs.
Speaking of awesome pop up examples, we have another one from CoSchedule. This exit pop-up really drew my attention because it promises to take very little of your time before you leave the website.
In other words, they are asking us to give them the opportunity to show off their cool product. This way, they are showing us that they can prove the value of their product in just 30 seconds, which is a really powerful move on their side.
And this was all from me for today! Thank you for taking the time to read my article on the best pop up examples, and I hope to see you in the next one!