Yandex Metrica: a free analytics and session recording tool for any business

Bringing qualified, high-volume web traffic is the main purpose of every company’s efforts towards building a solid digital presence and attracting the right customers.

However, the user’s arrival at your website doesn’t mean anything if you don’t know how to understand his engagement with your company and use it to improve your Marketing strategy. How did he arrive to your landing page? Which pages did he view? Where did he click? Luckily, there is a tool to discover all that – and no, I am not talking about Google Analytics. Today, we will talk about Yandex Metrica – a completely FREE cloud-based software that helps you obtain a comprehensive understanding of your audience to get better web traffic and convert visitors into buyers.

What is Yandex Metrica, and how is it different from Google Analytics?

When we talk about cloud-based software for analyzing traffic and understanding user behavior, the first thing that comes to mind is Google Analytics. However, despite being an extremely powerful tool for gaining insights about your website’s traffic, and probably the most popular one on the market, it is not the only one – and it definitely lacks some interesting features.

Yandex Metrica is an analytics and session recording tool powered by Yandex, the largest technology company in Russia, and the most popular search engine on the Internet in Russian (Yandex is the 5th largest search engine in the world).

yandex search engine

What makes Yandex Metrica different from Google Analytics is that, apart from the classic metrics that all analytics tools provide, it offers heatmaps & session recording for absolutely free. 

Why do I put so much emphasis on free? Well, because heatmaps & session recording tools can get really pricey – for example, Hotjar’s business plans start from 89 EUR per month (and are limited to 20,000 pageviews/day), and can reach up to 1,000 EUR per month! Inspectlet has a free version, but it is extremely limited – with only 100 recorded sessions monthly. On the other hand, its paid plans vary from 30 EUR to 500 EUR monthly.

Yandex Metrica, on the other hand, provides you with unlimited recording sessions and heatmaps for…yes, you guessed it, free! (I might have repeated that a bit too many times…) But why is that so? Here’s their explanation:

yandex metrica free tool session recording analytics

If this is not really exciting, I don’t know what is.

But what other features does Yandex Metrica offer? Here’s a brief overview:

  • Detailed traffic data – with these features, you can find out which sources are driving traffic to your website, compare sources by user retention, apply built-in attribution models, and use spam filters to protect your site from fake sessions. Additionally, you can control the amount of bot traffic that comes to your website.

  • Audience – audience features let you know your users better and discover whether they are coming from a computer or a mobile phone, what is their location, and how did they behave on your website. These metrics allow you to answer questions such as: How many pages did my visitor see? Are my visitors first-time users, or returning users? Did my visitors use ad blocker?

  • Performance – performance features such as event tracking, funnels and e-commerce reporting allow you to track the interactions that happen between your visitors and your website, helping you build the right path to increase your conversion rates. Which products on your website are the best performance? How can you boost the conversion of other products?

performance data yandex metrica

  • Behavior – behavioral analytics is a great way to understand the engagement of your visitors – where are they clicking on your website? How do they navigate on your pages? You can answer these questions with features such as session recording, form analytics, and click & scroll maps.

session recording yandex metrica

Yandex Metrica: Session Recording and Heatmaps

So far, so good – we saw that Yandex Metrica is a poweful analytics tool, and it can be used as a great complementary software to Google Analytics. However, today I want to focus on 2 awesome features that Google Analytics lacks: session recording and heatmaps, and enter into detail on how they work.

Session Recording

Session recording tools are a great way to replay customers’ visits on your website, and see how they navigated on your pages. Literally. By replaying sessions that actually happened on your web, you can see where your visitors landed, which pages they visited after that, where they clicked, whether they scrolled till the end of a specific subpage, and what was the information that they were looking for.

Recording sessions can even give you a hint on whether your visitor actually intended to buy, or just wanted to get familiar with your product or service – which is a great source of data if you know how to use it.

session recording yandex demo

As you can see from the free demo, Yandex Metrica gives you detailed information on the date and time of each visit, how much time a user stayed on your website (which is extremely valuable, as it shows whether he found what he was looking for), how many pages he viewed before leaving, whether it was his first session (or he has been here before), and even the referring site (whenever available). And of course, you get general details on country of origin, browser, and traffic source.

If you are wondering why is there no information on the search phrase, a lot of companies (including Google) stopped giving this data due to security reasons, so you will rarely see it anymore.

yandex recorded session

With Yandex Metrica, you can replay your sessions as many times as you want, pause them to obtain in-depth details on a specific movement, and analyze this data to improve your website performance and increase your conversion rate.


Another awesome feature provided by Yandex are heatmaps. If you are not familiar with the term, heatmaps are basically visual representations of data that use a system of color-coding to represent different values.

In case of web sessions, they are a great way to monitor where users spend the most of their time on your website. You can use heatmaps to identify whether you have placed the important information on easily accessible places, avoiding its placement on less-visited segments of your website, such as the bottom of a page.

yandex heatmaps

In this image, you can see that the segments in red are the most visited or clicked elements of your webpage, while the elements in green or blue are significantly less popular – meaning that your visitors do not get to click on these elements too often.

Some of the benefits of heatmaps include:

  • Track and monitor the clicks that users make on your website;
  • Discover areas that do not attract the attention of your visitors – heatmap insights help you improve or eliminate areas that aren’t performing well;
  • Find out the right areas that attract the attention of your audience, and use this knowlege to place important information there;
  • Improve your website navigation;
  • And check if all links and other clickable elements are working correctly.

If you are interested in trying out Yandex Metrica to improve your website performance, you can go directly to their live demo, and check out their features in the matter of seconds!

50 common LinkedIn questions you’ve probably asked yourself at least once

LinkedIn is one of the fastest-growing social channels for business networking. However, despite its growing popularity and more than 467 million users, there are still some questions that remain unclear among its community. Today, I decided to recompile and answer 50 common (and not so common, but useful) LinkedIn questions that many of you might have looked for at some point of your social media presence.

So, let’s go!

1. Does LinkedIn have a connections limit?

Yes, there is a limit of 30,000 connections – even for Premium accounts. Currently, there isn’t any way to surpass this limit – for this reason, some users have multiple accounts.

2. What is the reason behind this limit?

LinkedIn focuses on quality rather than quantity.  The limit regulates accounts whose sole purpose is to have a lot of connections – the general idea is that you can’t possibly know or communicate with more than 30,000 (even this seems too much!) people on a professional level. So, it makes no sense to have too many connections.

3. What happens when you reach 30,000+ connections?

When you reach the 30,000 threshold, you can no longer accept invitations to connect, but everyone who wants to keep in touch with you can Follow you instead of becoming a connection.

4. Is there a limit for invitations to connect?

Currently, the limit for invitations is 3,000. If you have sent a larger number of invitations in a short time, you might be restricted by LinkedIn due to spam suspicion. However, you may request an increase if you have reached your limit and LinkedIn considers that your ratio between sent and accepted invitations is good.

5. What happens when you withdraw an invitation?

Nothing – your invitation to connect will simply disappear. However, if you included a message in your invitation, it will arrive to the user’s inbox.

6. Is LinkedIn Premium worth it for job seekers?

From my own experience, it might not be a great return on investment for job seekers! The features could definitely improve for this price. I answer this question in detail here.

lkd premium

7. Should I include the number of my connections in my profile?

Some people do that. Personally, I don’t think that it’s a good idea  – after all, that’s exactly what LinkedIn is trying to avoid. Focus on quality rather than quantity! Maybe the only exception would be if you have 30,000 connections – this way, you will let people know that you can’t accept their invitations because you have reached the limit.

8. Should I add random people?

Of course not. Make sure that you have a valuable reason to add them.

9. Should I accept random people’s invitations?

It depends on you. Take a look at their profile, and if you find something in common that might be the base of a future professional relationship, why not! If not – don’t just add people to boost your numbers.

10. Is there a limit on blocking LinkedIn members?

Yes, you can block up to 250 users. 

11. Are there alternatives to LinkedIn for business networking?

Yes, you can check this link for other alternatives.

12. What do 1st, 2nd, and 3rd connections mean?

First connections are the people you have connected with (yes, I guess this one was obvious). Second connections are, so to say, the “friends of your friends” – people that are outside of your network, but you share common connections with. Third connections are everyone else who is outside of your network.

13. Is there a limit on search?

If you use your LinkedIn account for sales, marketing, recruitment, or any other reason that requires a lot of searches, there is a monthly commercial limit. The exact number of searches isn’t really mentioned anywhere, but when you reach the maximum, you will receive a reminder that you are approaching the limit.

You can either upgrade your plan to Premium, or wait for the next month to be able to do more searches.

14. Are connections and followers the same thing?

No. Connections are the people who have connected with you, and followers are people that have “subscribed” to your account so they can receive updates from you. Once you surpass 30K connections, you can no longer accept invitations – so everyone who wants to be a part of your network will have to follow you.

15. Can I see how many connections does a person have?

No, but if you are connected, you can see the number of people that are following him – which can serve you as an approximate estimation for his overal number of connections. Unless he is an Influencer, in which case this LinkedIn member probably has much more people following him than he is following (due to connections limit).

16. Where can I find the number of followers that a person has?

Once you’ve connected, you can find this number on his profile, in the user’s activity section. (Don’t worry, the example below is my own profile!)

ani followers

17. What happens if I don’t accept an invitation?

Nothing. The person whose invitation wasn’t accepted will not be notified.

18. Can an invitation expire?

Yes. Invitations send to existing LinkedIn members expire in 6 months. If you invited a person who isn’t a user of the platform yet, the expiration will happen within 2 weeks. 

19. Can I re-send an expired invitation?

Yes, you can! Just be careful – you don’t want to risk being marked as spam.

20. What happens if too many people mark your invitations as spam?

LinkedIn will be alarmed, and you might receive a usage restriction.

21. How many people is “too many people” for getting marked as spam?

Nobody knows – LinkedIn hasn’t announced the number anywhere. Just try to avoid it!

22. Is LinkedIn only for job search?

Of course not! It is one of the best free ways to expand your network and meet other people with similar interests in your area of expertise. If you are a company, LinkedIn is a great way to gain more visibility, and provide value to members who might be interested in your product or service. If you are an individual, you have an amazing platform to expand your knowledge and collaborate with other professionals.

23.  Can you paste links or add attachments to invitations?

No, you can’t.

24. What is the text limit for personalized invitations?

You have up to 300 characters to personalize your invitations to connect.

25. Can I send invitations to anyone?

Yes. However, to control the number of invitations they receive, some people will require you to know their e-mail address before connecting.

E-mail required to connect LinkedIn

26. Can I hide my public profile from non-LinkedIn members and search engines?

Yes, you can control these parameters from your profile’s settings.

27. Why can’t I connect to a LinkedIn member?

There could be a few possibilities:

  • You have exceeded your invitation limit, and you have been restricted by LinkedIn. Fortunately, you can solicit additional invites.
  • Too many people selected the option I don’t know you, and you have been restricted as a result.
  • The person was out of your network.

28. What does it mean that a LinkedIn member is out of my network?

It means that you don’t share a group, and you are not friends of friends, aka you don’t have connections in common.

LinkedIn profile Limited visibility

29. What can I do if a LinkedIn member is out of my network?

You can:

  • Join a group they are part of;
  • Increase your network with meaningful connections;
  • Find and add connections in common (but only of it makes sense, do not add people randomly).

30. Can you optimize your LinkedIn profile for search?

Yes! You actually can. It improves your possibilities to be discovered by recruiters and headhunters, and to position better in a job application process. How do you optimize your profile for search? Check out these tips.

31. What is a super connector?

A person with more than 10,000 first-level connections. Connecting with one will significantly increase your network, and will open new opportunities to reach second-level connections.

32. Can you hide status updates from your connections?

Yes, if you don’t want to share a status update with your network, LinkedIn gives you the option to disable it when you are making the change.

share with network linkedin

33. Who is the CEO of LinkedIn?

The current chief executive officer of the famous professional network is Jeff Weiner. He is, by the way, a very active user!

33. What is LinkedIn Pulse?

It is the company’s platform for publishing original articles written by users.

34. Can anyone publish articles on LinkedIn Pulse?

Yes. Previously, only selected users could do that, but now this option is available for everyone.

35. What is an Open Profile?

Premium users can choose to make their profile “open” to the public, meaning that everyone can send them an InMail even if they are not Premium users themselves.

36. What are endorsements?

It is an easy way to get verified by people you’ve worked with that you are qualified in a skill. Connections that endorse you for a skill confirm publicly that you actually have it.

37. How do endorsements work?

On your profile, go to the Skills & Endorsements section, and add the skills that you feel qualified for. Then, you can either ask your connections to endorse you, or wait for them to do it of their own will. endorsements linkedin

38. Can anyone endorse me?

Only first-level connections can endorse you. Second-level or connections that are outside of your network can’t.

39. Who should endorse me?

As we mentioned, you can be endorsed by anyone, but it is not very meaningful if you have never worked/studied/partnered with them. It is assumed that people who haven’t connected on a professional level with you can’t really claim that you are skilled at something.

40. How many skills should I list?

Try to keep your list short, but sweet – more than 20 skills usually mean that you are not specialized in anything. On LinkedIn, you should always focus on quality before quantity!

41. Why can’t I see who viewed my profile?

If a member has chosen to view your profile in private mode, you won’t be able to see their information – even if you have a Premium account.

42. How can you make your profile appear more often in search results?

To improve your future search appearances, make sure to update your profile with the most recent information, provide a detailed description of your job tasks using keywords, and include your job position and company name in the headline.

43. What keywords did my searchers use to find me?

Go to your profile, click on Search Appearances (which appears right below your headline and description), and scroll all the way down to “Keywords your searchers used”.

keywords your searchers used linkedin

44. What is LinkedIn Learning?

It is a learning platform with educational resources that comes with Premium plans. It offers an extensive variety of courses in various areas such as Digital Marketing, Design, Technology, Business, Sales, Software Development, and more. For more information, check my post on LinkedIn Learning.

45. Is it worth upgrading to a Premium Plan to get the courses from LinkedIn Learning?

Totally! In fact, I think that it is the only Premium feature that’s worth the high price of the paid plans.

46. Do I get a certification when I complete a course?

Yes, you do, and you can easily add it to your profile in the section of Accomplishments.

linkedin learning certifications

47. Are the courses only available in English?

No, they are currently available in English, French, German, Japanese, and Spanish.

48. What is LinkedIn Sales Navigator?

It is a paid plan that comes with a variety of features for reaching out potential leads and improving your chances for closing a deal.

49. What features does LinkedIn Sales Navigator have?

For a price starting from 58.07 EUR per month, you get features like:

  • Recommended leads and accounts;
  • A feature that lets you save leads for future contact:
  • Advanced filters;
  • Sales alerts and job updates;
  • 20-50 inMail messages per month;
  • CRM integrations.

There are many other features, and the ones that you’ll get depend on your LinkedIn Sales Navigator plan. You can check all plans and features here.

50. Not on LinkedIn yet?

If you haven’t registered on LinkedIn yet, or you are not an active user, I definitely recommend you to create a profile immediately, and start building your network with valuable connections.

It is one of the most important steps you can take to increase your professional digital presence, encounter better job opportunities, and meet people with similar interests who can later convert into your colleagues, employers, or friends.

Did I miss any questions that you would like to get the answer for? Let me know in the comments below, and I would be delighted to make part 2!

The 10 best Digital Marketing Courses for Beginners in 2019 (FREE)

Getting started with Digital Marketing doesn’t have to be difficult – nor expensive. Nowadays, the leading companies in digital transformation are making information accessible for everyone, and you have the opportunity to deep dive in pretty much all areas that interest you. And, of course, there are a lot of courses out there – but not all of them are great, and some can be really expensive. Today, I will show you the best Digital Marketing Courses for beginners to get you up and going with one of the most trending topics on the market.

1. Google Analytics Individual Qualification 

  • Company: Google
  • Modality: Online
  • Course duration: 3.5 hours
  • Certification: Yes

Google Analytics Individual Qualification is a Digital Marketing course which became part of Google’s online training program Academy for Ads in January 2018. It covers the basic concepts and principles of the popular tool Google Analytics, including implementation and data collection, conversion and attribution reports, as well as metrics and dimensions, among others.

The course is divided into 2 separate segments: Beginners and Intermediate, and it is one of the best Digital Marketing courses that you will ever need in your Marketing career. You can join Academy for Ads for free here.

Note: If you are not familiar with the tool, make sure to check out my post on Google Analytics.

Google Analytics Digital Marketing course

2. AdWords Fundamentals

  • Company: Google
  • Modality: Online
  • Course duration: 2.5 hours + ?*
  • Certification: Yes

Another course that will be extremely important if you want to deep dive into the world of Digital Marketing is AdWords Fundamentals. It covers the basic concepts and functions of the online advertising platform AdWords, as well as the peculiarities of its ad modalities – Search, Display, Mobile, Video, Shopping, and others. It is a great course for getting you started with the platform, and learning how to make your very own Google Ads.

* To get certified in Google AdWords, you will need to take the course AdWords Fundamentals plus another course of your choice from the same group – for example, Google Shopping or AdWords Mobile. Go to Academy for Ads to explore the options.

adwords digital marketing course google

3. Become an AMA Professional Certified Marketer in Digital Marketing

  • Company: LinkedIn
  • Modality: Online
  • Course duration: 44 hours
  • Certification: Yes

The course Become an AMA Professional Certified Marketer in Digital Marketing is a collection of 20 videos with a total duration of 44 hours provided by LinkedIn in collaboration with the American Marketing Association. It covers pretty much all the basics of Digital Marketing, including Mobile and Online Foundations, SEO, SEM, Content Marketing, E-mail Marketing, and Social Media.

This course is a part of the platform LinkedIn Learning, which comes with the Premium plans of the professional networking platform – however, you get a 30-day free trial to try out LinkedIn Premium, which gives you enough time to pass the course without paying for it. I explain the course in details in my post LinkedIn Learning: How to Get Started With Digital Marketing.

best Digital Marketing courses - LinkedIn Learning

4. Inbound Marketing Certification

  • Company: HubSpot
  • Modality: Online
  • Course duration: 4.5 hours
  • Certification: Yes

The Inbound Certification is a course developed by one of the leading companies in B2B Marketing and Sales Automation software HubSpot. It consists of 12 class lectures that take you through the four stages of the inbound methodology. In this course, you will learn how to optimize your website to increase traffic, build efficient landing pages, and enhance your Inbound sales skills. The exam consists of 60 multiple choice questions for a 90-minute time limit.

To obtain your certification for Inbound Marketing, hop over to HubSpot Academy.

Hubspot Academy - free Digital Marketing Courses

5. Content Marketing Certification

  • Company: HubSpot
  • Modality: Online
  • Course duration: 6 hours
  • Certification: Yes

One of the best Digital Marketing courses for beginners is undoubtedly the Content Marketing Certification provided by HubSpot in their Academy. It consists of 44 videos divided into 4 sections that teach you how to efficiently develop your content strategy as a part of your Inbound Marketing efforts – resulting in attracting new customers and converting web visitors into leads.

To obtain the certification, you will need to pass an exam and/or 15 optional quizzes. The exam consists of 60 multiple choice questions for a 90-minute time limit.

content marketing certification hubspot academy

6. SEO Training Course

  • Company: Moz
  • Modality: Online
  • Course duration: 3.5 hours
  • Certification: Yes

The SEO Training Course was developed by Moz, one of the leading companies in Inbound Marketing and Marketing Analytics software globally. It has an exclusive focus on Search Engine Optimization, and it is perfect for beginners that want to learn how to optimize their website for gaining maximum organic visibility.

After you’ve completed the course, you will be able to improve the internal and external aspects of your website, and increase significantly the traffic to your web.

seo training digital marketing course moz

7. Social Media Analytics

  • Company: Quintly
  • Modality: Online
  • Course duration: 1+ hours*
  • Certification: Yes

The Social Media Analytics Course by Quintly aims to introduce beginners to the basic principles of social media analytics and the most important metrics that each Marketer should know how to measure. In this course, you will learn how to approach situation analysis, identify your data-based goals, identify the most important KPI for your business, and how to generate and understand automated reports.

* The course consists of both text and video, so the time it takes to complete will depend on each person.

Quintly Social Media Analytics - Digital Marketing course

8. E-mail Marketing Certification

  • Company: HubSpot
  • Modality: Online
  • Course duration: 3.5 hours
  • Certification: Yes

Another one of the best free Digital Marketing Courses is the E-mail Marketing Certification by HubSpot Academy, which is designed around segmentation, e-mail design, deliverability and optimization of E-mail Marketing strategies. It consists of 9 classes with a total duration of 3.5 hours, and you will have to answer 60 multiple choice questions to obtain your certification.

E-mail Marketing Certification Hubspot - digital marketing

9. Social Media Monitoring

  • Company: Udemy
  • Modality: Online
  • Course duration: 7.5 hours
  • Certification: Yes

In this Social Media Monitoring course, you will learn how to perform keyword phrase filtering, how to curate content, and how to build lists of online influencers, among others. Moreover, you will have the opportunity to discover the best LinkedIn and Facebook monitoring strategies for improving brand visibility on the Internet.

The course consists of 3.5 hours on-demand video and 4.0 hours on-demand audio with unlimited access both from desktop and mobile. At the end, you get a certificate of completion.

udemy digital marketing course

10. Storytelling in Advertising

  • Company: FutureLearn
  • Modality: Online
  • Course duration: 4 weeks, 4 hours per week
  • Certification: Yes

This free online course Storytelling in Advertising provided by FutureLearn is created to be in a real-time format, with dates yet to be announced. According to the company, it is designed for everyone who wants to understand how storytelling adds value to Inbound Marketing and Advertising campaigns.

The course doesn’t have any specific requirements, although it will be a bit easier if you have basic knowledge of the advertising industry. Nonetheless, everyone is invited to join! Don’t forget to keep an eye on upcoming dates, or just sign up to their automatic e-mail notifications!

free digital course - storytelling in advertising

Have you taken any of these courses before? Let me know in the comments!

The 6 types of LinkedIn users: which one are you?

Today, I was feeling entertained, so I decided to publish a different kind of post. As a person who browses LinkedIn a lot, I have started to identify some type of users that regularly appear (or not) on my feed. So, I decided to sum them up into 6 types of LinkedIn users, and see if there really are some common patterns between us.

Disclaimer: everything down below is just for fun, so don’t take it seriously! I love all types of users on LinkedIn, and I do believe that exactly this diversity is what makes it such an amazing platform for making connections and building long-term relationships! Love y’all!

  1. The Undercover Agent

Image result for undercover agent

This user is very active on LinkedIn, but his existence is questionable. No likes, no shares, no posts, no engagement whatsoever. You might think that he never really existed in the first place, but he is there. Judging you silently behind his computer. He sees your every post, every share, every movement, and shakes his head in disapproval every once in a while.

     2. The Hyperactive Hummingbird

Image result for hummingbird icon

This user is everywhere. As opposed to the Undercover Agent, everyone on LinkedIn has seen at least one of his posts, and they keep on appearing on your feed weeks after their publication. Sometimes, you just need a break. You can try to reduce his presence by removing him from your connections, but it will be useless – he has become a big part of your LinkedIn life, and you will be forever haunted by his viral posts.

     3. The Couch Potato

Related image

This user is showing some signs of excitement about LinkedIn networking, but his weak intentions to publish with a certain frequency die notoriously. One week, he is posting like an insane person, and then he goes on for months without sharing a single article. This user realizes the importance of engaging regularly with his connections, but it is too much work – and, ain’t nobody got time for that! (Now that I think about it, this sounds as the perfect description for me on LinkedIn… )

     4. The Modern Socrates

Image result for socrates icon

This user is full of wisdom and inspiration. He has flown to the moon and back, worked in a thousand and one startups, written a book, hosted a talk show, had tea with the Queen of England, starred in a Hollywood movie, appeared on Oprah, designed a space rocket with Elon Musk, and he has had 3 own companies, all of which failed (but taught him everything about life). He has been everywhere, and he has done everything. Now, he is on LinkedIn to share his wisdom with you.

     5. The Wolf of Wall Street

sell me this

This user is on LinkedIn exclusively for the sales. For him, networking is not an interesting concept. The minute you connect with him, he will immediatelly let you know about all the problems that you didn’t know you had – and how his company can solve them if you just buy this ground-breaking, mind-blowing, glass-shattering, omnipotent product for just $999.99. Thought you didn’t need the perfect solution for growing your business and increasing your sales? Now you do.

    6. The LinkedIn Batman

Image result for batman icon

This person is the secret identity of Batman on LinkedIn. He fights injustice in the workplace and faces corporate villains to prove that their obsolete methods of treating employees are unable to fit the modern society. He is the people’s spokesperson. The LinkedIn Batman believes that the corporate world is capable of justice, and this motivates him to speak out the truth in front of thousands of amazed followers. Long live the…this user!

Which one are you? If you can’t relate to any of these types, let me know in the comments, and I will be glad to make a part 2!

7 fancy-sounding Marketing terms that are actually quite simple

In Marketing, we often talk about lead generation, customer acquisition, organic growth, and other bizarre terms that might scare people away or just bore them to death. But don’t worry; you won’t have to call an exorcist if your company is planning to perform an A/B Testing for the new Inbound Marketing campaign designed to capture B2B leads.

Damn, that sounded scary! Let’s take a look at the last phrase again:

Your company is planning to perform an A/B Testing for the new Inbound Marketing campaign designed to capture B2B leads. 

Okay, so the said company is designing an Inbound Marketing campaign. Inbound Marketing refers to all Marketing efforts that we do that will make customers come to us instead of us trying to reach them explicitly.  

A/B Testing is really just testing two different versions of the same thing. It can be a campaign, a page, a social media ad, anything. Not sure whether this image should be in green or red? You do A/B testing to find out which works best.

Image result for A/B testing icon

Source: Optimizely

Leads is as simple as a potential client – in other words, generating potential leads really just means identifying clients that are interested or might be interested in your product or service.

B2B is the abbreviation of Business-to-Business, which in this case refers to the fact that your clients are other companies, not individual customers. A B2C strategy, or Business-to-Consumer, means that you are selling directly to individuals instead of companies.

So let’s try to rephrase the above statement:

Your company is planning to test different versions of the new Marketing campaign designed to attract potential clients.

Doesn’t sound that scary anymore, right? Do you see how the statement becomes more clear depending on the choice of words?

Disclaimer: My purpose is not to oversimplify Marketing concepts, just to show you that they are not as complicated as they sometimes may seem.

Huh, that was a long intro! Thank you for bearing with me.

Let’s go ahead and decipher 7 of the fancy-sounding Marketing terms that don’t let you sleep at night:

  1. Bounce Rate

Image result for bounce rate icon

The fancy definition: a Marketing term used in web traffic analytics that refers to the percentage of visitors that leave the website without interacting with any element on it.

The simple definition: the percentage of people that arrive to your website, see that there is nothing interesting to do there, and leave. They don’t click on anything, don’t go to other pages, just take a quick look and vanish into thin air. Oops! You might need to improve your landing page.

   2. Landing page

Related image

The fancy definition: a specific webpage within your website that serves as an entry point in response to clicking on an ad or a search engine result.

The simple definition: any page to which you arrive after clicking on an ad or a Google search result, aka ”the page where you landed on”. It can be literally any page of a website.

  3. Key Performance Indicator (KPI)

Image result for bounce rate icon

The fancy definition: a type of performance measurement used to track Marketing goals and evaluate the success of an activity.

The simple definition: an indicator that helps you track the completion of your goals. For example, a KPI can be your followers on Instagram or the likes that you got on a post – in other words, a specific metric that you choose to help you measure your progress. Did you get from 500 to 1000 followers on Instagram in one month? You know this by looking at your Key Performance Indicator, which in this case are your followers. 

By the way, if you haven’t reached 1000 followers on Instagram, head towards this post to read about some interesting techniques! (I am sorry, I had to sneak it in…)

   4. Conversion 

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The fancy definition: according to MarketingSherpa, a conversion is the point at which a recipient of a marketing message performs a desired action.

The simple definition: did your visitor download your e-book or subscribed to your newsletter? It means that he “converted“! A conversion is simply getting your users to do something specific on your website.

    5. Search Engine Optimization

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The fancy definition: the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the first pages of a search engine.

The simple definition: a set of practices that make your website easily readable and understandable by Google. With one purpose: to appear on the first pages of Google (or other search engines)! For more information, check my post on SEO for beginners.

   6. Inbound Marketing

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The fancy definition: the process of attracting the attention of qualified prospects via content creation, and converting them into leads and customers.

The simple definition: the Marketing actions that you take to make people come to you because they are already interested in your product or service. In other words – they found your content, they liked it, and they want to learn more!

When you provide valuable content through your blog, social media channels, and branding, your potential customers will come to you because they trust you and like what you’re doing. This is what Inbound Marketing is all about – providing value through expertise instead of running after your potential buyers screaming “Buy me! I’m the best”!

It is opposed to Outbound Marketing, where you will have to reach for your customers and initiate a conversation with them even though they didn’t show any previous interest.

    7. Real-time bidding

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The fancy definition: a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. (Wikipedia)

The simple definition: let’s say that you go on Google and search for ”red dresses for Saint Valentine’s day”. At the moment you press Enter, all companies that sell red dresses will ”compete” for your attention by trying to appear as high as possible on the first page of Google.

Google decides which ads will appear first by taking into account the maximum price that companies will pay for a click, and the quality of  their ad – and all this happens within miliseconds! That’s how the real-time bidding system works. I explain it in detail in my post Introduction to SEM for beginners.

I hope you liked this article! As I already explained, my intention is not to oversimplify Marketing concepts, but to show you that they are not as scary as they initially sound. If you liked the idea, I will be happy to make Part 2!

10 ways to improve your blog writing skills | Content Marketing

blog writing skills - how to improve them

Blogging is one of the most essential elements of Digital Marketing. Besides from being a great contributor to search engine optimization, it is also one of the most efficient ways to show your expertise as a company – or a professional. However, a lot of people waste too much time worrying about keywords rather than focusing on content. Don’t do that: you need to provide value and demonstrate that you are an expert in your field. Today, I will show you how to do that by improving your blog writing skills, and improve your Content Marketing strategy in the long run.

Blog Writing Illustration

Illustration source: Vijay Verma
  1. Define your target

Before you start writing, ask yourself: “Who are my target readers? Who am I trying to reach with my content?” If you are writing for a University blog, your posts will probably be read by students. If you are a B2B company in the financial industry, your buyer persona will be companies that are looking for a solution to a specific problem.

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Obviously, the way you will communicate your message to students will not be the same as if you would communicate it to decision makers within a company – and you will have to adapt your writing style to the people that you are trying to reach.

    2. Read educational resources within your field

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Reading is one of the best ways to improve your vocabulary, grammar, and sentence structure – and no, Instagram captions, love novels and Cosmopolitan magazines don’t count. Instead, focus on reading books and educational articles that will enrich your vocabulary and expand your ability to play with words and sentences – besides from providing you with additional knowledge and specific terms in your area of expertise.

   3. Improve your blog writing skills by reading classic books

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Yes, reading classic books is actually a great way to improve your blog writing skills! It provides you with unique writing styles that you will rarely find in other types of content. And trust me, you can learn a lot from them – besides from enriching your vocabulary.

    4. Read the content of other bloggers and authors

If you have never had the opportunity to find your own writing style, a great way to do that is by finding other bloggers, authors, or influencers within your niche. After that, identify the styles that you liked the most, and get some inspiration from them.

    5. Make the dictionary your best friend

Another tip that I constantly use to improve my blog writing skills is using a dictionary to find more adequate and precise words for my articles. Even if you blog in your native language, your mind is probably unable to recall all the perfect words at the right moment that you need them. When I write, I always keep a dictionary tab open – it will not only enrich your vocabulary in the long run, but will help you recall the ideal words every time!

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    6. Break the ice

Unless you are writing for a really specific niche market where you need to keep it formal, such as the medical or financial field, don’t be afraid to break the ice with the reader. Relevant light-humour jokes, puns, metaphors, and other content-related “ice breakers” are great for attracting the attention of your reader and make him keep reading. 

     7. Dance around with your sentences

Experiment bravely with your style by mixing short sentences, long phrases, questions, exclamatory statements… Try to “feel the rhythm”. Just like in music or dancing, even writing has its own rhythm that needs to be felt by you – there is nothing more boring than repeating the same word structure during your whole article. There isn’t a scientific formula to make you improve your blog writing skills – so, don’t be afraid to experiment until you find your own style and rhythm. 

    8. Focusing on practice and quality improves your blog writing skills in the long run

You have probably heard a million times that practice makes perfect – and it is true. Whether you are writing for your own blog, or for the blog of your company, you will inevitably improve your skills by producing as much quality content as possible. I put an emphasis on quality; especially for your Content Marketing strategy, it is better to write less articles, but qualitative – rather than trying to publish daily but without providing any real value to your readers. It not only improves your organic Marketing strategy, but also makes your visitors come back for more – which eventually pays off in the long run.


    9. Do your research 

Another really important tip for having your blog writing skills on point is having confidence in the topic that you are writing about. Even if you are already an expert in your field, you will stumble across topics or ideas that you don’t know that well. Gaining the confidence that you need to write a great article happens by doing a profound research and making sure that you know “your stuff”.

So, don’t underestimate the power of reading extensively and getting to know the boundaries of your topic before you start writing. When you feel confident that you know what you’re talking about, it will be much easier!

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     10. Spice your articles with mini-stories 

A great way to engage with your audience and write better is by blending relevant short stories and practical examples within your articles – especially if they happened to you. This way, you will not only make your posts interesting for your readers, but they will feel more connected with you. And what better way to fight off boring articles than sharing something from your own personal experience?

Becoming a better blogger takes time, effort, and patience – and most importantly, being conscious about your strengths and weaknesses. So, find different ways to improve your skills, and don’t forget to have fun in the meantime!

5 reasons to invest in Mobile Advertising backed up by statistics

Mobile Advertising - reasons to invest

With the incredible reach of smartphones across the globe, and the steady increase of mobile consumption on a daily basis, it is surprising that a lot of companies are not investing in mobile advertising yet. According to Statista, the mobile penetration is forecasted to reach 67% of the global population by 2019, which will account for 5.7 billion mobile users worldwide.

With these numbers in mind, companies that aren’t investing in mobile advertising yet shouldn’t think it twice. In an industry with a huge potential that shows all the signs to keep on growing, even Google itself is dividing mobile index from desktop index to explore its full potential.

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Gif source:

Not convinced yet? Let’s see the most compelling reasons to direct your digital transformation into exploring the full potential of the mobile world!

1. Potential Market Reach

Potential Market Reach for mobile advertising

Source: Statista

As we already mentioned, there is a steadily increasing mobile penetration, with more than 4.77 billion phone users in 2017 – a number that is expected to increase to 4.93 billion in 2018, and 5.07 billion in 2019. In fact, the forecasts estimate that the number of smartphone users will account for 50% of all mobile phone users by the end of 2018.

Considering these numbers, there is no doubt that mobile devices, and especially smartphones, will remain a key player in our daily lives. Which makes mobile advertising one of the best ways to reach your potential buyer at the right time, with the right product.

2. Mobile traffic accounts for more than 50% of the web traffic worldwide

mobile traffic is increasing

Source: Statista

Before the rise of smartphones, you could only visit a website on your computer – but this no longer holds true. Nowadays, the strong growth of the smartphone market, along with the availability of cheaper and better mobile Internet connection, has transformed smart mobile devices into powerful tools for generating web traffic.

Last year, mobile phones served more than 50% of all the global webpage visits, a number that is estimated to increase by almost 2% in 2018. So, if your website is not mobile-friendly, you are missing out on a great opportunity for attracting potential customers!

3. Digital media time on mobile has surpassed desktop – it is time for Mobile Advertising to shine

Source: MarketingLand

According to MarketingLand and a cross-platform report released by ComScore, which tracks usage patterns across different channels and platforms, mobile now accounts for 70% of the time spent consuming digital media. In fact, while desktop and tablet media  time has been falling for the last years, mobile continues growing with no signs of slowing down.

Additionally, comScore points out that mobile advertising is more effective than desktop advertising, especially when potential buyers come closer to making purchase decisions. This could be due to the fact that mobile ads are great for targeting customers in proximity to the point of purchase, and there is less ad clutter in comparison to desktop.

4. Mobile search has officially surpassed desktop search

organic searchSource: Statista

In 2015, the leading search engine Google announced that for the first time, mobile searches have surpassed desktop searches on a global scale. According to the graphic, which shows organic search engine visits in the USA, mobile searches still maintain a dominant role in generating traffic to engines like Google.

Taking into account that Google is separating its mobile paid search index from the desktop one, it is clear to see that it has grown to such a scale that it requires separate attention. It means that companies should design their campaigns specifically around mobile ads in order to attract potential buyers. With this in mind, it is just the right time to invest in mobile ads and obtain its full benefits before it gets overcrowded.

5. Mobile Advertising is surprisingly affordable compared to traditional media

major media CPM compariso

Source: MarketingLand

While buying ad space on traditional media such as magazines, newspapers, and TV can be extremely expensive, mobile ads still remain really affordable for many industries. The graphic above shows that the average CPM (Cost per Thousand Impressions) for mobile ads is around 3 dollars, although it can vary between sectors and market niches. In comparison, the price for an ad in the local newspaper starts from 25 dollars, reaching 32 dollars on average! On TV, the price can be even higher. 

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Additionally, this illustration shows us that the cost for reaching an audience of 2,000 people with efforts in Digital Marketing is significantly less expensive than reaching the same audience with traditional media.

With these solid reasons backed up by statistics, are you ready to start investing in mobile advertising?

Influencer Marketing: Behind the scenes with Daniel Sánchez, CEO and Co-Founder of Influencity

Influencer Marketing - Influencity - Daniel Sanchez

With the boom of social media in the past few years, Influencer Marketing has become one of the hottest ways for reaching influential people and targeting potential buyers. Nowadays, social channels like Instagram, Facebook and YouTube have evolved beyond the means of communication – they have transformed into the new media of the modern world. As a result, their massive presence in our daily lives has made them the perfect place to connect with consumers and drive engagement on a more personal level.

Today, we will go behind the scenes of Influencer Marketing with Daniel Sánchez, CEO and Co-founder of Influencity – the startup behind an innovative software for matching social media influencers with the right companies.

Influencity - The Influencer Marketing Software

1. What are the latest tendencies in Influencer Marketing?

I would say that one of the current tendencies is to focus more on the so-called Micro Influencers as opposed to the big social media stars and celebrities, mainly because of the trust that they generate.

Usually, the number of followers that define Micro Influencers as such is accepted as being less than 100,000, but it is important to know that it really depends on the country and sector. For example, an account with 50K followers in the fashion industry in the USA will definitely fall into the category of Micro, but 50K followers can be considered as Macro in less popular industries like the medicine sector.

However, we should remember that every strategy is different, so the type of Influencers will depend; just like not all celebrities are suitable for all companies, Micro Influencers neither.

Influencer Marketing

2. What is the most important factor for companies when it comes to choosing the Influencer that will represent their brand?

The metrics that should be taken into account really depend on the goals and brand actions that the company wants to undertake. Generally speaking, the most important factor is to know the demography of your followers; it is useless to hire an Influencer whose fan base consists of 80% men if you are a company whose target is women. Besides that, it is essential to know the average engagement on a post, the consistency of the followers’ quality (make sure that they aren’t fake, bots, or inactive), the type of content, and the Average Earned Media of an Influencer.

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3. What are the sectors that mostly invest in Influencer Marketing?

Usually the companies that belong to the so-called Lifestyle sector are the ones that mostly focus on Influencer Marketing – including leisure, gastronomy, travel, etc. Additionally, the fashion and beauty industries invest a lot of resources, not necessarily financial, to produce collaborative campaigns with Influencers.

4. According to your observations, do you think that there is a social channel that is underestimated?

Twitter has been experiencing a decrease in brand campaigns with Influencers for a long time, probably because companies haven’t been receiving the expected return on investment. In my opinion, Twitter is a very particular social channel that functions differently from the rest, that’s why campaign strategies should be different.

I think that many companies don’t obtain the expected results because they are unfamiliar with the right way to do collaborative campaigns on Twitter – which leads to the current situation. With the correct strategy and the right identification of Influencers, Twitter can be a good channel for reaching brand objectives.

Influencers on Instagram

5. Is there a social media channel that stands out as more popular than others, or does it depend on the sector?

Currently, Instagram is on the rise as the most popular social network for Influencer Marketing, mainly because it’s the most agile when it comes to creating content.

6. Which do you think is the biggest challenge when it comes to investing in Influencers? Is it difficult to calculate return on investment?

The first challenge will be the correct identification of Influencers. There are still companies that focus on the number of followers as the most crucial factor, when we all know that quality is more important than quantity. Luckily, we are making improvements in this direction by taking into account parameters such as engagement, demography of followers, the activity of the Influencer, the type of content, the conversation style, etc.

The second challenge will be precisely to estimate and measure the return on investment. Sometimes it is difficult to know whether a user has bought a product from our e-commerce store as a result from the Influencer’s publication, mainly because the core of Influencer Marketing is about branding and brand positioning. Generally, the majority of web traffic will be direct or organic, which makes ROI measurement more difficult.

iNFLUENCER MARKETING on InstagramAt Influencity, our technology is capable of measuring one of the most important KPIs of Influencer Marketing, which is the Earned Media Value. This value estimates the economic impact of social campaigns in terms of interactions and brand recognition. It could be challenging to calculate this, because there isn’t any standard formula that we could apply to all campaigns. Our technology uses a mathematical algorithm that understands the interaction and behavior of each user with each Influencer.

7. Since the birth of Influencity until today, what are the changes that you have noticed in Influencer Marketing?

There are a lot! A few years ago, companies were rather sceptical to these types of strategies, and the fact that return on investment was difficult to measure didn’t make things better. Besides, the questionable professionalism of many influencers and the lack of knowledge on brands’ way of working with them was another reason to doubt its efficiency.

Nowadays, we have tools to control the most important metrics, discover whether the Influencer has fake followers, see the actual engagement, check the content, etc. In this sense, the experience that both brands and Influencers have gained during this time have made them speak the “same language”, and collaborate more efficiently.

8. Do you think that there is an Influencers’ bubble that will burst eventually?

Not really. Although it’s true that during the evolution of the sector, there will be a lot of Influencers who will lose their authority as such. With time, the way we manage campaigns will change, becoming more professional and making space for new players in the sector such as agencies, managers, etc.

9. How was Influencity born?

It all started with a market investigation conducted in the United States, where in that moment there was a rising tendency in the sector which was not yet developed in Europe. We saw a clear market opportunity to position ourselves as leaders.

About Daniel Sánchez:

Daniel Sánchez is an innovation-driven professional with a rich international background, and more than 10 years of experience in Computer Engineering. Before the foundation of Influencity, he worked for the multinational company Accenture, a leader in digital professional services across more than 40 industries. Want to know more about Influencity and their innovative software? Don’t hesitate to ask Daniel if you have any questions!

And, if you want to learn about 12 techniques that Instagram Influencers use to engage with their fans, I invite you to read my article on that topic!

WhatsApp Business App just launched for small business owners

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WhatsApp, one of the most popular instant messaging application amongst millennials, just launched a new business app designed exclusively for small business owners. With this app, the company that was founded in 2009 by former Yahoo employees Brian Acton and Jan Koum is seeking to enhance the interaction between companies and customers.

Who will benefit from the new app?

According to the company itself, WhatsApp Business App was created with the purpose of connecting small businesses from all around the world with their customers. With the growing popularity of social media and apps for instant messaging, e-mail communication and phone calls are starting to lose popularity as a preferred way for customer service.

With the new app, Whatsapp is seeking to improve efficiency and user experience by making it easier for businesses to communicate with customers on a more personal level.

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What will make WhatsApp Business App different than the regular one?

These are a few of the features that will make it different than the regular Whatsapp:

  • Business Profile: a feature that will allow you to add business description, e-mail address or physical store direction, website, and other useful information that customers will be able to access immediately when visting your account.
  • Quick Replies: the possibility to save and reuse templates for common replies such as greeting your customers, letting them know that you’re busy, or just reminding them about your latest promotion.
  • Automated Messages: with this feature, you can program automated replies in case that you are unavailable to answer immediately.
  • Messaging Statistics: you will be able to access important metrics such as successfully delivered or read messages to keep track of your customers’ engagement.
  • Web Access: the business app can also be accessed on your computer (well, this one is also true for the regular WhatsApp, but it is still very useful!).

chat of whatsapp business app

Additionally, WhatsApp is doing a test program for verifying business accounts (similar to what Instagram is doing) to let users know that they are reliable, and also to distinguish them from personal or fake ones. Verified accounts will be marked with a green checkmark.  

What is the cost of Whatsapp Business App?

At the moment, it will be completely free for small businesses and their clients. Later on, the company could decide to charge big companies as it upgrades to enterprise solutions, according to TechCrunch.

Is it going to be available on all platforms?

Currently, the app can only be downloaded for Android. There is no official announcement on its availability for iOS systems.

Will it be available in my country?

The business app just launched in 5 countries, including UK, US, Italy, Mexico, and Indonesia. However, it will roll out internationally in the coming weeks, so if it’s not accessible for you yet, don’t worry! It will be available very soon.

According to Business Insider, millions of consumers worldwide are already using WhatsApp to communicate with small and medium companies, so launching a business app was the next logical step towards exploring the possibilities of customer-centered markets. What will be the solution for large enterprises? I guess we should just wait and see what the Facebook subsidiary will come up with!

12 techniques that Instagram Influencers use to engage with their fans

With more than 700 million active monthly users, Instagram has established itself as one of the dominant platforms for Influencer Marketing. In fact, the social network has experienced an impressive growth for the last few years – did you know that it took Instagram only 4 years to increase its users database from 150 million to 700 million? Amazing, isn’t it?

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I am not here to talk about the reasons to invest in Instagram Marketing. In fact, I have never really published an Instagram ad myself. Even my personal account has no more than 50 photos posted since its creation 5 years ago. However, I do happen to browse Instagram an embarrasing amount of hours daily, and I silently observe how Influencers are doing their thing. For some reason, I find it fascinating.

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So, after having studied thousands of posts on Instagram, I decided to share with you the most popular techniques that Macro Influencers (users with more than 100 000 followers ) use to drive engagement on their posts.

  1. Questions

One of the most popular techniques for driving engagement, used by Macro Influencers like ex-viners Lele Pons (21.5 million followers) and Hannah Stocking (10.5 million followers), is asking questions that encourage fans to leave an answer in the comments.


Easy questions like ”What’s your New Years’ Resolution?” and ”Always wanted to be a princess – what about you?” serve as a way to connect with users on a more personal level and engage the audience with your content.

     2. Tagging

Another really popular technique that Instagram Influencers use to engage with their fans is inviting them to tag a friend who feels related to the post caption. It is really efficient because it’s a subtle way to get recommended to your followers’ friends – which can decide to follow you after landing on your profile!

Tag your girls”, “Tag someone you want to dance with”…seemingly simple, this technique is very effective to interact with your followers and receive more exposure as well.

     3. Direct engagement

Another technique that Instagram Influencers use to drive engagement on their feed is by directly interacting with their followers. As opposed to traditional media, Instagram allows for a much more personal and direct connection between celebrities and fans.

Captions like “Answering first 50 comments” or “I’ll be making a bunch of phone calls tomorrow, so slide into my DMs with your number and comment below when you’re done” are great for making fans feel a part of the community by receiving attention from their favourite Influencers – which increases their engagement!

    4. Provocation

A controversial technique that not many Influencers dare to use, but results very efficient for those who do, is provocation. Now, you have to be careful with this one – if you go too far, fans can get really pissed off, which may hurt your authority in the long run.

A provocation post that went too far came from GigiGorgeous, an Instagram influencer who posted a photo of holding a baby with the caption “Thank you so much to our beautiful surrogate“. It turned out to be a friend’s baby – needless to say, her followers felt offended and didn’t accept the tasteless joke with a light heart, resulting in a lot of mean comments and even a loss of followers.

A really subtle and innocent provocation like the one from Inanna on the second photo is naturally a much better choice – without going too far.

    5. Challenges

Small, effortless challenges like “I dare you to only comment hearts” or “Comment your birthday and find your twin” are a great way to make users more active on your Instagram feed.

    6. Giveaways

Don’t you just love receiving presents? Instagram Influencers know that very well! Every once in a while, doing a giveaway in exchange for social interaction like commenting, tagging, or sharing, is a very efficient technique to get followers excited! Popular Influencers usually partner with companies to offer branded giveaways, but many Micro Influencers do it on their own.

Doing giveaways is a great technique for keeping users active on your Instagram feed while earning some additional money from branded partnership. And of course, many Influencers use them as a way to say “Thank you” to their loyal followers.

   7. Partnerships with other Instagram Influencers

Besides from branded partnership, many Influencers partner with each other by making short videos or just posing for a photo together.

These collaborations are a great way to ”exchange” followers, increase potential reach, encourage engagement, and get users excited because their favourite Instagram Influencers are doing something together!

    8. Hashtags

And of course, we can’t forget about the good old hashtags. Do I really need to explain them? A lot of Instagram Influencers use hashtags to define certain keywords that make a specific theme or conversation easier to categorize.

If done right, they can make your content easier to discover and follow, which results in a stronger engagement with your followers. To step up your hashtag game efficiently, I recommend you to read this article by Sprout Social.

    9. Exciting news

Not everyone loves sharing details of their personal life on social media. Instagram Influencers, on another hand, use exactly social media as the perfect outlet to share exciting news about the major events that are happening in their life.

Followers love to engage with content that makes them feel a part of their favourite Influencer’s life, and sharing exciting news does exactly that. 

    10. Meet & Greet

What do fans love more than engaging with their favourite Influencers on Instagram? That’s right: meeting them in person! A great way to get your followers excited is organizing the so-called Meet & Greet events, and inviting them to meet you in person.

However, one thing that you need to consider is that this technique seems to be more efficient for accounts that have more than 100 000 followers (Macro Influencers). If your social account is still very small, you might need to build your fanbase first.

     11. Cross-promotion 

If you are building a solid base of followers on more than one social channel, you have the awesome opportunity to cross-promote your channels. For example, a lot of Instagram stars are also present on YouTube, so they use Instagram to send followers to their newest videos.

Instagram won’t let you publish links directly on your posts, but Influencers have found a way around it – they leave a link in the description of their social media account. On their photos, they just write ”link in bio”, which will take followers directly to their YouTube channel.

    12. Engage with other social channels

Being a social media star doesn’t mean that you can remain inactive while others are trying hard to interact with you. You need to engage with others as well – both with your fans and with other Influencers.

So don’t forget to like, comment, and follow other social media accounts. It will increase your visibility on Instagram, and will make your fans really happy!


These were some of the most popular techniques that Instagram stars use to engage with their followers – so, if you are an aspiring Influencer, take a look at these examples and learn from the biggest players in the industry. Good luck!

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