3 Marketing lessons from Starbucks

Who doesn’t know Starbucks? Yes, the coffeehouse chain that you stumble across every street corner, with its bizarre mermaid logo, and its huge coffee cups. The same brand capable of attracting flocks of girls worldwide simultaneously with their fancy Pumpkin Spice latte around Halloween. Whether you love it or hate it, Starbucks operates in more…

Check out these 10 awesome Facebook Ads from AdEspresso

Are you on Facebook? You probably are. According to Statista, there are about 2.07 billion of active Facebook users worldwide, which is around 29.5% of the whole world population. How impressive is that? But, while I am wasting time getting impressed by these numbers, companies are not wasting theirs. Facebook is the top ad channel…

LinkedIn Learning: How to get started with Digital Marketing

Are you considering a career in Digital Marketing, but you are not sufficiently familiar with the topic in order to make a decision? In the past few weeks, I had a few friends asking me whether switching to a career in Digital Marketing will be the right choice for their professional development, so this one…

Meet KWFinder, the tool that brings SEO to a new level of fun

When it comes to Search Engine Optimization, the first tool that usually comes to everyone’s mind is AdWords’ Keyword Planner. However, despite its undoubted authority and efficiency, there are SEO tools out of the spotlight that provide fantastic features, and on top of that – fun! Today, we will talk about KWFinder, the SEO tool…

What is a unicorn startup?

As a newly emerged millennial concept, startups have been an extremely trending topic in the Business industry lately. Which doesn’t come as a surprise, considering that the nature of these companies is innovation, describing perfectly the modern generation of highly-technological and digitally-oriented people. What is a startup? If you are not familiar with the concept,…

The 6 most valuable startups across the globe – Infographic

At the dawn of the new Digital Era and the rapid implementation of technology in all types of services, startups are becoming the most innovative and progressive companies worldwide. However, while many of them aren’t able to survive on their own without a serious round of investment, others are achieving an extraordinary growth, dominating the…

UBER: Are the days of the $68-billion-valued startup counted?

The appearance of UBER on the market in 2009 caused an unexpected turbulence in the transportation industry. The controversial startup wiped out a huge percentage of the taxis’ market share worldwide, reaching a mind-blowing revenue of 6.5 billion dollars, and a 68-billion-dollar evaluation. But despite the groundbreaking success, UBER’s aggressive tactics spiked a lot of…

101 example B2B Marketing mission statements

When you start learning about Marketing, one of the first things you will inevitably stumble upon are mission statements. According to BusinessDictionary, a mission statement is a written declaration of an organization’s core purpose and focus that normally remains unchanged over time – in other words, what is the reason your company exists? What value…

3 common Marketing practices that are actually ruining your strategy

Marketing preaches that customers are the driving force behind success, and every business should listen attentively to what they have to say. However, as I am getting deeper into the practical application of Marketing in business, I can’t help but wonder: are we actually listening to customers as we think we do? For the last…

Is LinkedIn Premium worth it? An honest feedback from a hardcore LinkedIn user

If anyone knows anything about me, I am a heavy LinkedIn user. And by “heavy” I mean a going-to-sleep-and-waking-up-with-LinkedIn user. However, today I will ignore my unconditional love for LinkedIn (okay, I might have exaggerated a little bit, but it’s still a pretty cool social media platform), and I will give you my un-biased opinion…

Improve your team work with Asana

Some things never change. Regardless of your business’ size, industry, sector or purpose, success is going to be twice as challenging if your company is lacking one basic ingredient: team work. But coordinating your team members can be a tough task – especially when your business starts growing and more people are getting on board….

The company that outsmarted my basic Marketing instincts

As a company, your main goal is to sell your products. As a customer, your main goal is to get the best deals at the lowest prices. However, while companies are heavily focused on┬ádesigning a great marketing strategy and implementing clever psychological tricks to get you buying their products, customers are getting smarter and harder…

Create a digital workspace for your team with Slack

Communicating with your team via e-mail can be a sluggish and unwieldy task. And when it comes to improving performance and getting things done, internal communication is still one of the most important factors for efficient team work. But if traditional e-mail communication is outdated, what would be a better alternative? Today, I will show…

Grow your business through social media with Sprout Social

In an increasingly online world, communication on social media is becoming one of the most powerful tools to engage customers with your brand. Did you know that there are more than 2.4 billion social network users worldwide? According to Statista, the average time that internet users spend on social media is 109 minutes per day….

What is Salesforce and how does it benefit your business?

Engaging with your customers and maintaining quality relationships with them instead of betting on one-time sales really pays off in the long run. Did you know that it costs between 4 and 10 times more to acquire a new customer compared to retaining a current one? With this in mind, it is extremely important to…

What is Google Analytics? Features & Pricing

If you have a website or a blog and you haven’t started using Google Analytics yet, then this is your wake-up call. Google Analytics is one of the most powerful analytics tools for understanding your customer’s behavior and gaining insights about your website’s traffic, as well as measuring your advertising ROI. But before you implement…

MailChimp Review 2018: Features & Pricing

  Gone are the days where you had to write plain, boring e-mails that you would send one by one if you wanted better personalization, searching through a big messy Excel database to find what you needed. Nowadays, the digital customer is scrolling through hundreds of e-mails daily, and if yours don’t catch his attention…