The company that outsmarted my basic Marketing instincts

As a company, your main goal is to sell your products. As a customer, your main goal is to get the best deals at the lowest prices. However, while companies are heavily focused on┬ádesigning a great marketing strategy and implementing clever psychological tricks to get you buying their products, customers are getting smarter and harder…

Create a digital workspace for your team with Slack

Communicating with your team via e-mail can be a sluggish and unwieldy task. And when it comes to improving performance and getting things done, internal communication is still one of the most important factors for efficient team work. But if traditional e-mail communication is outdated, what would be a better alternative? Today, I will show…

Grow your business through social media with Sprout Social

In an increasingly online world, communication on social media is becoming one of the most powerful tools to engage customers with your brand. Did you know that there are more than 2.4 billion social network users worldwide? According to Statista, the average time that internet users spend on social media is 109 minutes per day….

Manage your customer relationships with Salesforce

Engaging with your customers and maintaining quality relationships with them instead of betting on one-time sales really pays off in the long run. Did you know that it costs between 4 and 10 times more to acquire a new customer compared to retaining a current one? With this in mind, it is extremely important to…

Understand your customer’s behavior with Google Analytics

If you have a website or a blog and you haven’t started using Google Analytics yet, then this is your wake-up call. Google Analytics is one of the most powerful analytics tools for understanding your customer’s behavior and gaining insights about your website’s traffic, as well as measuring your advertising ROI. But before you implement…

Improve your E-mail Marketing effortlessly with MailChimp

  Gone are the days where you had to write plain, boring e-mails that you would send one by one if you wanted better personalization, searching through a big messy Excel database to find what you needed. Nowadays, the digital customer is scrolling through hundreds of e-mails daily, and if yours don’t catch his attention…