One of the most important pieces of marketing for a small business is a pamphlet. A pamphlet is a great way to introduce customers to your company and its offerings. It can also help guide customers through making a purchase. Pamphlets can be used in a variety of ways, such as in person or online.
In this article, you’ll find the basics that you need to consider when creating a pamphlet, design tips, as well as how to take advantage of a pamphlet maker in your design process.
Things to consider when designing a pamphlet
When you’re creating your pamphlet design, there are a few important things you need to consider:
- Company info – In a pamphlet, you’ll want to include some general information about your company. This can include your company’s name, what it does, as well as its location and contact info so that potential customers can easily get in touch with you if they have any questions or want to make a purchase.
- The offer – What are you offering customers? When describing your company’s products or services, be specific about what you offer. This will help potential customers understand what you have and make it easier to compare with other businesses.
- Graphics – A pamphlet is a great opportunity to use eye-catching graphics to draw in readers, and serve as a way to help illustrate your company’s offerings. Make sure that any graphics you use are relevant to your company and the offer you’re making.
- Text – You’ll want to make sure that your text is easy to read and concise. You don’t want to overload readers with too much information so focus on the most important information about your company and its products or services
When creating a pamphlet, it is important to consider the audience you are targeting and what you want them to take away from the document. The content should be concise, but informative. You may also want to include images or diagrams to help illustrate your points.
If you are using a pamphlet to promote a sale or special offer, be sure to include all the relevant information, such as the dates of the sale and the products that are included.
Tips on how to design a pamphlet
1. Use easy and clear-to-read fonts
When choosing fonts for your marketing pamphlet, you want to make sure that they are easy to read. Sans serif fonts are typically the best choice for this purpose.
2. Make use of headings and subheadings
Headings and subheadings can be a great way to organize the information in your marketing pamphlet. This will help readers navigate through the document more easily.
3. Use positive language
When writing about your company or its products or services, be sure to use positive language. Avoid using negative terms or adjectives, and focus on the benefits that your company can provide.
4. Keep it up to date
It’s important to keep your marketing pamphlet up to date, especially if you make changes to your company or its offerings. This will ensure that customers have the most accurate information possible.
5. Make it easy to print out
Many people prefer to print out marketing materials so that they can review them offline. Make sure your marketing pamphlet is formatted in a way that allows for easy printing.
6. Use a professional design
If possible, it’s best to use a professional design for your marketing pamphlet. This will give it a more polished and professional appearance.
7. Incline readers to take action
Including call-to-action statements in your marketing pamphlet can be a great way to encourage readers to take action. For example, you could ask them to visit your website or call you for more information.
8. Create a QR code
QR codes can be a great way to provide additional information about your company or its products or services. By scanning the QR code, readers can instantly access this information on their mobile devices.
9. Use social media links
Social media links can be a great way to connect with potential customers online. Include links to your company’s social media profiles in your marketing pamphlet so that people can learn more about you.
10. Make it easy to share
Including social media buttons in your marketing pamphlet can be a great way to encourage readers to share it with their friends and family. This will help you reach more potential customers.
11. Test it out
It’s always a good idea to test out your marketing pamphlets before releasing them to the public. This will help ensure that they are effective and meet your expectations.
Try a pamphlet maker!
Creating a professional-looking pamphlet doesn’t have to be difficult – try using a pamphlet maker! This easy-to-use tool can help you create beautiful pamphlets in minutes.
Simply enter your text and images, and the pamphlet maker will take care of the rest. You can try Venngage’s pamphlet maker and see how hassle-free creating one can be.
There are also pre-designed templates you can just customize so you don’t have to spend more time on marketing materials instead of speaking to clients.