Black Friday and Cyber Monday are crucial for sales, as any company that has been around for a while would attest. This applies to both online and physical stores.
The development of e-commerce has led to a sharp rise in sales on both days. Let’s examine a few methods of creative Black Friday and Cyber Monday advertising to boost your sales.
What is Cyber Monday?
Cyber Monday is the biggest day of the year for online businesses and the second-biggest shopping day overall. Every year, it takes place on the Monday after Thanksgiving.
Cyber Monday was established by the National Retail Federation in 2005 to promote online shopping and to prolong the Black Friday frenzy.
Cyber Monday sales generated over $10.8 billion for eCommerce merchants in 2020, an increase of 4% from the previous year. Customers will anticipate even more offers this year, as they usually do, so you will need to provide them.
For the smaller retailer, the day has a special meaning as well. They can compete with larger retailers and increase sales without increasing their expenditures on sponsored advertising.
It’s one of their best chances to raise their brand’s visibility and conversion rates. Additionally, it’s a fantastic approach to increasing online sales over the long run and enhancing client experience with unique offers.
Cyber Monday marketing ideas
Cyber Monday is a fantastic method to draw in new consumers, promote client engagement, and raise customer retention rates. To make the most of the shopping day, you must deploy powerful marketing strategies. Let’s look at some concepts you may utilize to design the ideal marketing strategy for Cyber Monday.
1. Sell in bundles
Bundles encourage clients to make larger purchases than they could otherwise and help you raise your average order value.
Gift guides are another option you have for your clients. A gift guide is especially useful during the holidays since it gives customers ideas for what to get for their loved ones. You may even begin a series of gift guides.
Offering one-plus-one offers and bundling products also boost engagement and improve conversion rates. Using their search histories as a guide, create unique bundles for your regular customers. This is a fantastic way to maintain your relationship with them and win their business.
2. Stay open longer
Online retailers are open 24/7, which might be difficult during the hectic Christmas season as opposed to physical locations. During the holiday, you’ll probably see a lot more activity, including a lot more client queries and perhaps even more shipment or card troubles than usual.
It’s a good idea to extend your customer service’s business hours on Cyber Monday because stores typically receive more customer inquiries at odd hours.
3. Partner with influencers
Your prospective clients may become weary of seeing the same old adverts and begin to disregard them. Finding a unique strategy to promote your special deals throughout the Christmas shopping season is crucial for this reason.
Partnering with an influencer is a fantastic approach to do this. They can either do a live stream or record a video in which they unbox and evaluate the products you sell.
Additionally, you can supply them with a coupon code to distribute to their audience. Customers enjoy using promo codes to increase the revenue of their favorite influencers.
4. Offer free shipping
Offering free delivery is a fantastic strategy to encourage internet buyers to purchase your items. You can require a minimum purchase amount from your consumers to give free delivery, or you can offer free shipping on all of your items.
In either case, this is a fantastic method to get rid of excess inventory, highlight things that aren’t selling well, and provide extra value for your clients.
5. Prepare your email marketing campaigns
All of your email marketing efforts should be ready before the Christmas season even begins. Each email should have a distinctive, attention-grabbing subject line. Use up to five words, but be selective since these are the words that will make or break your email campaign.
A few weeks prior, start a series of emails to your consumers to create anticipation. Having a sequence of abandoned cart emails is also crucial. Customers will be reminded of the items in their shopping cart, which will lower the likelihood of cart abandonment.
6. Launch a loyalty or rewards program
It’s a fantastic idea to provide members of your loyalty or rewards program with special, seasonal prizes on Cyber Monday. This might take the shape of more savings or a gift with a purchase.
Additionally, you can create several tiers and provide increasingly expensive items for each tier.
7. Create urgency
Displaying a countdown timer on your website before and during Cyber Monday is another marketing tactic. It’s a fantastic method to highlight your exclusive deals and create a feeling of urgency.
You might also mention that you have a limited amount of goods. This increases the sense of urgency, even more, fosters consumer interaction, and adds more incentives to purchase.
8. Create a custom landing page
Don’t count on website visitors to discover your unique offers. Create a landing page with all of your Cyber Monday deals and place CTAs pointing to it all around your website. Make sure there are few distractions and clear CTAs.
9. Partner with nonprofits and charities
Creating a partnership with a nonprofit or a charity will help you draw in ethical customers. You might promise to contribute a portion of your Cyber Monday profits to a worthwhile cause, or you can launch a unique local charity initiative.
Your brand’s reputation can be enhanced, and it attracts more online customers who like supporting charity initiatives. Utilize the initiative as a long-term brand play to get long-term rewards.
One of the most crucial things you should do before Cyber Monday is to create a successful marketing strategy. By doing this, you can make sure that the big shopping day is paying off for you.
A successful advertising campaign also enhances the reputation of your company, draws in new clients, and boosts conversion rates. Profits increase as a result of everything.
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