The most comprehensive and detailed guide you will ever need to get started with your LinkedIn Campaigns.
New to LinkedIn advertising, and don’t know where to start? Look no further! This comprehensive ebook will teach you everything you need to know to launch efficient campaigns, and maximize the results for your budget. From configuring conversion tracking and matched audiences to creating highly-targeted segmentations, you will master the craft of LinkedIn ads in no time!
Learn how to configure conversion tracking to measure valuable actions that happen on your website.
Set up matched audiences to retarget web visitors or existing databases of leads & customers.
Discover how to create lookalikes based on your current contact lists to find members with similar traits.
Master the art of creating high-converting campaigns that stand out from the crowd and drive results.
In order to inspire people, that's going to have to come from somewhere deep inside of you.
With over 575 million total users, of which 260 million are active every month, LinkedIn is the biggest social media channel for professionals who want to build their network and become part of an incredible community of lifelong learners.
Considering these facts, it is no surprise that LinkedIn is also one of the most powerful channels for advertisers who want to reach a professional, highly-refined audience within their industry.
In the last few years, I had the incredible opportunity to launch and work on the optimization of over 800 campaigns, which gave me a solid practical experience and a valuable knowledge on how LinkedIn advertising works. Which gave me the inspiration to write this e-book on LinkedIn Advertising so I can share my experience with those advertisers who are looking to maximize their results and get the best out of their campaigns.
Hello, and welcome to my blog! Let me present myself.
My name is Ani and I am a trilingual Digital Marketing & Analytics Specialist with 5 years of experience across multiple sectors including Cloud-based services, SaaS, Digital payments, Mobile apps, and Executive Education, among others.
My expertise covers areas such as Google Ads, Google Analytics, Search Engine Optimization, Content Marketing, and Social Media.