Why is LinkedIn’s Ad Review Process so Long?

Why is LinkedIn’s Ad Review Process so Long?

Advertising on LinkedIn can be really effective for businesses that are aiming to reach a more professionally-targeted audience. While the process itself is rather straightforward with the platform’s intuitive interface, sometimes you may encounter certain issues or obstacles.

linkedin ad guide

For example, LinkedIn’s ad review process taking too long, rejected ad creatives, not being able to launch a campaign, and so on. In this article, we will answer some questions around these issues, and look into some possible fixes.

So, without further ado, let’s dive right into it:

Why is LinkedIn’s ad review process so long?

Each LinkedIn ad is reviewed manually by an actual human, which is the main reason why LinkedIn’s ad review process takes so long. This is done to maintain the high quality for promoted content across the users’ feed. In comparison, other networks such as Facebook approve ads algorithmically, resulting in a faster process.

Why does my LinkedIn ad campaign say “Creative in review?”

If your LinkedIn ad campaign says “Creative in review“, it usually means that it hasn’t been revised by LinkedIn yet. Since the review process is done manually by a human, it may take up to 48 hours to ensure that your ad meets their guidelines. If more time has passed, you can contact their Help Center for more information.

How long does it take to get your LinkedIn ad reviewed?

Most LinkedIn ads are reviewed within a single working day. On average, it may take up to 24 hours for the review process to be completed, although it can reach 48 hours in some extreme cases. Make sure that your campaign is active, otherwise your creatives won’t be reviewed at all.

How can I speed up my LinkedIn ad review process?

To speed up your LinkedIn ad review process, you can try to publish your creatives during working days, typically 8 a.m. and 8 p.m., Monday through Friday. Avoid being on the edge of breaking guidelines and be consistent in producing high-quality ads. Companies with long history of approved ads are denied less often.

Why was my LinkedIn ad rejected?

If your LinkedIn ad was not approved or rejected during the review process, it means that it was in violation with the platform’s advertising policy, was incomplete, or didn’t comply with the technical specs required for the ad format. Other violations include trademark infringement, copyright infringement, and more.

How long does it take for a LinkedIn campaign to start?

Once your ad creatives have been reviewed and approved, which takes up to 24 hours on average, you can start your LinkedIn campaign right away by clicking on the button Launch Campaign. Make sure that your billion information has been updated, otherwise your campaign won’t start running.

Why can’t I create ads on LinkedIn?

In order to create ads on LinkedIn, you will need a permission as a Creative Manager or higher on the ad account of the company, as well as permission as a Super Admin, Content Admin or Sponsored Content poster on the LinkedIn page of the company that you want to manage ads for.

Are LinkedIn ads worth it?

Yes, LinkedIn ads are worth it for businesses that want to generate high-quality leads within a certain industry or with specific professional background. While they can be more expensive than Facebook or Google Ads, they often have better Cost per Lead and higher ROI for the B2B industry.

If you have any questions that were not answered in this article, please don’t hesitate to leave me a comment and I will be happy to answer them. You can also get in touch with me by sending me an email at mktoolboxsuite@gmail.com. Here are some additional useful resources that you can consult:

You can also master everything that you need to know about LinkedIn by purchasing my ebook on Amazon: The Complete Guide to LinkedIn Advertising: 100% Practical.

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