First campaign? Don’t be nervous about it. A lot of work seems to go into keyword research. Believe it or not, doing it efficiently and gently, one step at a time, makes it much more accessible and doesn’t take much stretch.
You know your niche; you have to understand your campaign well and what people to target to help them get onboard!
Research, too, sounds a tad scary. It is not, though. Let’s discover some proven ways to get started with your first campaign.
What is keyword research?
Keyword research is a process where a business or a brand discovers relevant keywords through research to rank high in SERPs.
Those keywords ensure success in ranking on Google, plus people can easily find you. Keyword research is where businesses begin to build their empire. For any campaign or even a blog, keyword research must connect with relevant audiences awaiting to consume relevant knowledge.
Why is Keyword research necessary for my campaign?
Keyword research is necessary and important for your campaign because it lets you know about the search intent of your target market.
When your campaign contains specific keywords that exactly your audience is looking for, it will help you rank.
You can also type keywords into search terms and find all the data about those specific keywords or other keywords and how people are searching for your business or other businesses using those keywords.
Hence, to position yourself well in SERPs, keyword research is basic to the success of your business. Many take this as not a necessary process in their SEO ranking, it drastically degrades their ranking, or they do not even rank.
Niche, bucket, and plan
You have heard of niches. It is a way to define the target market for your business. You need to have one, too, if you are going to launch your first campaign.
But how to decide on a niche? Well, you can do so by asking yourself a few questions:
- What are you passionate about?
- Where do you want people to get help?
- What is your area of skill?
- What do you most talk about?
- What are you most comfortable with?
The above points will help you decide on your niche or if you have an existing niche; doing this can give you clarification.
Now, buckle up for the important part. Buckets! Buckets are the subtopics of your niche. Let’s say that you are into social media marketing, so your subtopics would be—SEO, email marketing, etc.
The subtopics are the ones which you will be writing about, and all your focus will remain constant on helping people with specific issues they face through social media marketing.
The keyword research will be based on the subtopics of the niche. Jot all the relevant keywords that you can think of people looking for and move ahead.
After you are done with bucketing, it is time to plan the content. Planning includes a strategy where to put those keywords and get desired results.
How do I define my target audience in keyword research for my campaign?
We talked about how you could define your niche and narrow it down to subtopics to find relevant keywords for those specific subtopics.
But how do you define who to target and based on what? Defining the audience is the step where you position yourself to target those interested in what you offer. We call it “market segmentation.”
Let us take a look at a few important factors necessary for defining the target audience in market segmentation.
- Demographics: Defining and tuning your audience or target market according to their gender, income, age, education, family size, occupation, social class, etc.
- Psychographics: Defining and tuning your audience or target market according to their lifestyle and personality.
- Geographic: Defining and tuning your audience or target market according to their region, climate, etc.
- Behavioral: Defining and tuning your audience or target market according to their benefits, occasion of use, usage rate, etc.
Also, please look at Forrest’s guide, a blogging expert who has helped many ranks their first campaign.
Take help from SEO tools
SEO tools are specifically used to help rank in search engines like Google. These tools are handy as SEO tools come into action when you run out of keywords for your campaign.
Did you say- when you run out of keywords?
Yes. You heard that right. Often, there will be times when researching keywords will feel exhausting, and you won’t find relevant keywords anymore. This is why SEO tools are fantastic.
There are many kinds of SEO tools for campaign keyword research, as mentioned below:
- Semrush: Semrush is a keyword research tool, highly appreciated by every marketer and business owner these days. Because it has every feature, you’ll ever need, plus it makes it easier for you to access everything in one single place.
- Ubersuggest: A promising SEO tool by Neil Patel, an SEO expert, helped many marketers rank. Affordable for anyone who is getting started with SEO tools, especially keywords. Ubersuggest suggests keywords that rank not only well but also how there is potential to use low-competition keywords to capture an entire market.
- Google Trends: This one is on the top of everyone’s lists. This lets you keep an eye out for your target market, niche, and what is trending in your niche. You get to access actual search request data that were made to Google.
- Google Search Console: A free service offered by Google. It helps you monitor your site. You get real-time keywords for which your audience was searching, and that is how you were to be found by them!
Many find keyword research difficult at the beginning. However, it is only at the beginning but later gets easier with time.
Doing keyword research for your first campaign can be overwhelming, but you have taken an important step to help your audience find you and avail of whatever you offer. All the very best for your first campaign!