instagram marketing guide

Instagram Marketing Guide: How To Engage Followers With Visuals in 2022

Whether you own an established business or have just started your business, social media advertising is half the battle to your success. Above all, engaging posts and effects can make all the difference in the visual world we live in. 

With over one billion monthly users,  Instagram is a powerful tool for getting the word out about your business. Additionally, most active Instagram users follow company pages and search for new products and services on this platform. 

Posts and stories with unique visuals help people engage and increase brand awareness. The same thing happens on other social media platforms like TikTok or Facebook. Therefore, in this blog post, we will take a look at how to engage your Instagram followers with special visuals. 

instagram marketing guide

Which types of visuals can you create for Instagram?

From the first day Instagram was released, it brought a lot of changes to the world of social media. Instagram is the most popular visual-based platform where individuals and businesses can upload almost any type of visual.

To be more specific, here are the most famous and at the same time impressive visuals you can use:

  • Still Photos and Videos: Create unique content that lets your followers know what your business is all about.
  • Stories: Non-permanent content that helps people engage with your firm easily
  • Polls and QnAs: Let your followers express their opinion and ideas
  • Emojis and special Effects: Make your profile more attractive and personalized
  • Memes and Gifs: Allow users to feel more comfortable and welcome

All of the above visuals will take your business account to the next level. But which of the above prove to be the most engaging visuals for Instagram in 2022? Let us find the answer to this question.

Utilizing visuals for Instagram engagement: 9 effective ways to do it

Creating inspiring Instagram content that gets people to engage is not always as easy as it looks. That’s why we have found the 9 best ways to visually enhance your next Instagram post and grab everyone’s attention. So let us take a closer look at these 9 methods.

1. Taking care of sizes

The photos and videos you use on your Instagram account should have the right size. This is important not only for optimal resolution but also for them to fit perfectly into the pre-made Instagram layouts. 

There are different sizes that you can use depending on the purpose and type of the visual. 

  • Instagram Post: 1080 x 1080 px
  • Instagram Story: 1080 x 1920 px 
  • Profile Photo: 360 x 360 px
  • Reel Video: 1080 x 1920 px
  • Landscape Photo: 1080 x 608 px
  • Portrait Photo: 1080 x 1350 px

So, before you upload your next photo or video, make sure it’s the optimal size. This way, your followers will have the opportunity to see even the smallest detail and express their opinion about your products or services.

2. Using images in posts and stories

If you want to make your followers engage with the content of your posts and stories, you should spend more time on image editing. Play with brightness, and saturation, change the colors and add special effects and filters. 

It’s proven that photos with colors like blue or green can gather over 20% more likes than images that include red or yellow. Also, brighter photos and videos with high saturation are more popular among users. 

instagram marketing guide

On the other hand, there are numerous amazing photo effects online that can transform your posts into something stunning and make them look much more professional. Filters are necessary and a great social media marketing tool not only for increasing visibility but also for enhancing comments.

3. Educational and branding videos

Sometimes a single image can not capture exactly what you want to express. That’s why Instagram lets you upload videos up to 60 seconds long. However, not all videos are engaging and help people connect with a brand.

So before you choose your next video, make sure it has something to say to the world. Educational or even corporate presentation videos always have a special meaning and attract more people every time.

On the other hand, just like photos, your video must have unique features to become a hit. Use bright colors with special effects and filters, and your project will play its way into people’s hearts.

4. Emojis and engagement

Who says emojis can not make the difference in a photo’s appeal? It’s proven that images with emojis get more than 45% more likes and comments than photos and videos without emojis.

However, not all emojis are the same. There are some that top the list of most used visuals, like the camera emoji and the classic, the red heart. As you would expect, the heart emoji is the one that allows people to engage with the photo more easily.

Keep in mind that choosing the right emoji to describe your brand’s photo is not easy. It has to represent the character of the company in the best possible way and keep the balance between beautiful and inelegant.

5. Stories: Polls & QA

Stories are a great innovation that Instagram introduced back in 2016. To be precise, in a story, you can keep a photo or video for only 24 hours. With millions of users exploring stories every day, this is a great way to get your followers to interact with your brand.

instagram story - instagram marketing guide

You can effortlessly help your followers to communicate with you via Instagram polls. On Instagram, you can create various fun polls with multiple or just yes or no answers that will appeal to everyone.

In addition to polls, you can also use Q&As. Ask your followers for their opinion or let them ask you any questions. This way they will feel welcome and engage more with your business page.

6. The importance of image perspective

Editing tools and apps alone can not take a photo or video look exceptional. That’s why you should pay attention to how you take the picture. Try to find the right perspective and focus on the most beautiful angle that will make your project stunning.

So, there are some tips that you can follow so that you can take the ultimate photos:

  • Make good use of the natural light.
  • Find the perfect background. Images with wider backgrounds gather more likes than pictures with not enough space. 
  • Play with the angles and the perspective.
  • Change contrast, exposure, sharpness, brightness and depth till you find what suits your photo.

Only a few super-talented people get it done with their first click. So, take numerous pictures and videos, try different things and then decide which one is the best.

7. Implement a more personal approach

This one may not sound so significant as the other ways to utilize visuals for your Instagram account, but it’s a matter of major importance. Studies have revealed that images with faces gather more likes in comparison to non-personal photos. 

The amazing thing about this feature is that it doesn’t affect aspects like age, sex, or even the number of people included in the picture. Everyone feels the need to communicate and a familiar face makes it a lot easier. 

So, don’t be surprised if you see the likes and comments under your posts increasing. Combine the tips we mentioned before with an intimate face and your followers will be really excited. 

8. Creating memes and gifs

Memes and Gifs can make everyone laugh automatically. So, what’s better than making your followers engage with some funny and fascinating memes and gain some additional likes and comments? 

On the other hand, you should be careful with the memes and gifs you will upload. They have to represent your business in the best way and be relevant to the character of your account. 

That’s why it would be more beneficial for you, to create the memes you will use on your own. A small, but noticeable detail, place your logo somewhere on your creation to protect it from interception and, at the same time, take advantage of the possible shares. 

9. The power of charts and infographics

Charts and infographics are also one of the most innovative ways to help your audience engage more with your post. Depending on the company you own, you can use infographics to direct your followers to your website.

It is time for you to stop writing unnecessarily long posts and instead use different ways to grab your audience’s attention. You can even design and use some fascinating charts.

However, you should be 100% sure that the information you include is accurate, can be shared and that someone can grasp the meaning quickly. Last but not least, you should play with the colors and turn the columns into bars or lines to make your work look impressive and professional.

Wrap up

There may be other ways you can use visuals to engage your Instagram followers. Still, these are the most guaranteed steps you can take in doing so. However, it is important that you show the world the character and charm of your company.

Keeping this in mind, if you don’t already use Instagram as part of your social media marketing strategy, you can go ahead and create an impressive business account. Then, all you need to do is use a combination of the tips mentioned above. Your followers will appreciate your effort and reward you with their love and appreciation.

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