Guest post by: Jessica Fender
If you own a business, having a website is a crucial aspect of your enterprise. In most cases, such a platform is the face of your business. Therefore, how this platform appears to clients can determine if they want to interact with your platform.
Ultimately, it can decide if you make a profit or not. Studies show about 40% of visitors will leave your website if they find the user interface unappealing. Therefore, creating user-centered content is essential to improving the user experience.
There are various steps you can follow to improve the UX for your website content. Some of the more beneficial methods are discussed below.
1. Know your target audience
Before starting a business, you must know who you want to serve. It means you will have to define your target audience from the very beginning. In simple terms, your target audience – avatar – is a complete description of your ideal customer. You will define your target audience by defining the following characteristics.
- The customer age range.
- The gender of the customer.
- The location of the customer.
- The qualification of the customer.
- The income of the customer.
- The occupation of the customer.
- The hobbies and interests of the customer.
- The devices the customers use.
Once you can determine the information about your ideal client, you will have created a complete profile of your potential audience. At this point, you are better positioned to serve your customers.
In addition, you can use the information from your existing clients. This information can help you interpolate the characteristics of your target audience. Based on all the information you gather, you can effectively create content for your clients.
2. Focus on the users
Armed with a full description of your ideal client, you can process to create the right content for your customers. The best method of ensuring excellent UX is creating user-centered content creation.
Therefore, when a client reads through the content of your website, it should speak to them. Your content should connect to your customers without much difficulty. Therefore, when creating such content, be sure to use a writing service.
When you utilize the write my thesis service, you are sure of getting professional writers with experience. A writing assignment expert is ideal in this case.
When creating user-centered content, be sure you use a second-person perspective.
Writing in the second person gives your customers an impression you care about them. For example, if you own a marketing website, you will not want your content to say the following. “Subscribe to this newsletter to get the latest information about marketing trends” gives off an instructive tone.
In turn, you will want your content to say, “By subscribing to this newsletter, you get the latest information about marketing trends.” These simple yet effective differences can make a huge difference for your clients. Therefore, as much as you can, avoid using first and third-person pronouns.
3. Provide valuable information
In most cases, people visit your website because of the value they can derive from it. Therefore, your ability to provide valuable information to your audience will significantly improve UX and customer retention. It will also help bring in new and quality clients.
Your ability to provide quality content to clients depends on the amount of research you are willing to do. So, you must be willing to learn each aspect of a subject before writing about it. Sometimes you will have to learn how to read and interpret scientific papers. Next, you will use the information to craft meaningful content.
When writing content, make sure to use simple words. Avoid using complex words and sentences. Readers turn off when they see words and expressions they do not understand.
In addition, you should use short sentences and paragraphs. Research shows that readers are more inclined to reading content composed of short sentences. Similarly, this style of writing is preferred because the content is mostly read on mobile devices.
Still, on providing valuable information, avoid monotonous sentences. Users quickly lose interest when they have to read the same information over and over again. Also, avoid filler language unless the context fits.
4. Create content-first design
There exists a direct relationship between your content and the design of your website. Therefore, the layout of your website affects how your audience perceives your content. When designing your website, you should ensure the layout highlights the most important aspect of your content.
For example, you will want the services you offer to clients emphasized and easy to find. Similarly, you will want your website to simplify access to all your resources. Unlike many businesses, you should make sure your audience can contact you without too much stress. Doing all these will improve UX.
5. Be consistent
A well-designed website is usually consistent. In this context, consistency means each content of your platform is of similar quality. It is bad practice to have a mixture of good and poor quality content on your platform. Doing this will send the wrong message to your clients, thereby affecting UX.
Inconsistencies in the quality of content will have customers believe that it extends to your services.
Apart from content, each page of your website should have the same look. This means you will want the font size, font color, button size, element shape, and other design choices to be consistent throughout your website. For example, you may decide to include a social medial share option at the bottom of a post.
You should not put the same option at the top of a post on the next post.
6. Use images
Having quality content surely improves the UX of your website. Including imagery into your content makes it better and easier to read. It gives your readers a break from reading too much text. However, when using an image, you must use it smartly. You must know when to use the right image in each section of your content.
Therefore, you will not want to overuse pictures in a single post.
It is best practice to include pictures in landscape mode. Portrait images tend to occupy a lot of space. Additionally, it can make reading a post on a mobile device difficult.
Various images you can use on your website are photos, banners, infographics, and other digital visual aids that will make your content easier and faster to consume.
Besides images, you can also use other visual elements like GIFs, videos, 3d models, etc. For instance, the latter objects are an excellent way to showcase a product – you can add a 360-rotation model of a product to your website for the best user experience.
7. Optimize page speed
No matter the quality of the content on your website, no user will wait minutes for it to load. If your website is slow, users will quickly opt for other sites to access information. This action can significantly increase your bounce rate. Slow web pages not only increase your bounce rate but hurt your ranking on popular search engines.
To reduce your bounce rate, you will need to optimize the speed at which your pages load. The fastest way of improving the speed of your website is by compressing all your images. Having images with a large file size can significantly slow down your site.
You can also access Google help, which gives you ways of improving the speed of your site.
8. Use bullet points
It is always a good idea to segment your content using bullet points. Using bullet points within the content makes reading easier. It is also ideal for reading on mobile devices. In addition, when you present complex information in bullet points, it makes reading it less challenging.
You can also use colorful icons to make reading exciting. However, as stated earlier, you need to be consistent. Do not use different shapes of bullet points in the same content.
If you are selling a product or a service, you will want to highlight its features using bullet points. As a result, readers can quickly grasp the main points of your offerings. If you’re not sure how to do that properly, check out how it’s done on the platform we all know and use a lot – Amazon.
Their sellers always share product key features in a bulleted list for optimal comprehension. This way, potential customers can find and access the information they need much faster.
Improving the UX of your website content is essential to your business. You can improve how your audience sees your content by knowing your users and creating user-centered content. In addition, you should provide and highlight valuable information within your posts.
All your posts should offer your audience a familiar feel by being consistent. You should strategically place images in your posts. Make sure you compress these images to improve the speed of your website. Finally, your bullet points improve the readability of your content.
Author’s bio. Jessica Fender is a professional content creator, copywriter, and editorial manager on a number of content writing projects. Her experience in digital marketing and professional development has enabled her to write better articles, essays, and case studies on these topics. Jessica enjoys reading personal development lit and listening to podcasts.