How To Use Instagram Reels As a Marketing Tool

It’s no secret that you can promote any goods and services on Instagram that are not prohibited by the terms and conditions. You need to know how to use and monitor new marketing tools.

If you keep up with the times, you can easily improve your financial situation and grow your business.

Instagram is interested in users spending as much time as possible on their social network. The level of its profit depends on this. Therefore, if you are interested in the question “How do reels work on Instagram”, you are already on the right track.

The algorithm is formed on the basis of artificial intelligence and technology, but you can read this article to learn how to promote your products through this tool.

instagram marketing guide

How to promote a reel on Instagram?

Reels as a tool for promoting your personal or commercial page appeared in 2020. Nowadays, its algorithms have become somewhat more complicated, so you need to approach this stage responsibly if you want to get results. Here are some important tips from experts:

  • Proper Instagram reel sizes. Particular attention should be paid to the quality of the rollers. It determines whether the network will promote you. 
  • Engage viewers in interaction. Encourage them to take certain actions. For example, subscribe to you or like you. You can ask a question to get more comments. The main thing is to do it in a non-intrusive and timely manner.
  • Choose the right hashtags. Many users doubt that they work today, but this is a mistake. If you choose them correctly, you can get additional activity. However, don’t go overboard with the number of hashtags, and include a few that are relevant to the topic of your video.
  • Don’t forget about regularity. Results don’t come when you want them to. You need to post high-quality videos regularly, or even better, schedule your content for days. 
  • Connect with your audience. You will notice more activity if, for example, you respond to their comments. Especially if they ask any questions.

If you want to get a good result, take your time. You may get a large number of views unexpectedly, so be patient and follow the above tips. It will also be useful to analyze the Reels of other users who fly into the popular section.

Track current trends and catch them as quickly as possible. Step by step, following these tips, you will notice improvements and audience growth.


Not all short videos can attract the attention of viewers. Therefore, before you start promoting yourself, your product, or services, you should learn how to edit and publish content correctly.

Ask yourself the question “Can you boost a Reel on Instagram” and start looking for the answer on trusted resources. Use the tips written in this article, because the potential of this marketing tool is impressive.

If you already have experience in promotion, it will be easier for you, because you know how to identify your target audience, goals, and develop an advertising campaign. Don’t be afraid to experiment and see the results of different options.

Written by
Join the discussion


Follow Me

Follow my LinkedIn page for the latest updates!