There is a lot of chatter and varied opinions out there on whether guest posting for SEO is still effective. Some say that it’s no longer as effective as it used to be, while others claim that it’s just as powerful as ever.
Personally, I believe that guest posting can still be an incredibly effective way to improve your SEO, but you need to make sure that you’re doing it correctly especially in light of recent updates from Google.
Guest posting simply for the sake of getting a link back to your website is not going to cut it anymore – you need to focus on quality content and building relationships with other bloggers in your niche.
If you can do those things, then guest posting can definitely still be an effective tool in your SEO arsenal. To learn how to guest post properly or if you need help with SEO, we highly recommend checking out this site.
What makes guest posting such an effective SEO tactic?
There are many reasons guest posting is such an effective SEO strategy. For starters, guest posting allows you to showcase your expertise and thought leadership on a topic.
When you contribute quality content that provides value to readers, you position yourself and your business as an expert in your field—which can go a long way in winning over new customers and clients.
Guest posting can also be a great way to get your name and your website in front of a new audience. When you guest post, you are essentially borrowing another blogger’s audience and exposing them to your content.
These are potential new readers who might not have found you otherwise. The result is increased traffic and ultimately more leads and business for you.
Finally, guest posting helps build authority and trust for your brand which is key in increasing your rankings on SERPs. When you publish high-quality, original content on another site, you’re effectively building links back to your own site.
Over time, these links will help your site move up in the search engine rankings. In addition, if the blog you are writing for has a high PageRank, your website will also receive a boost in its rankings.
Common myths you must debunk to succeed with guest posting
The fact that you opened this post means you’re probably second-guessing yourself on whether to go ahead with guest posting or abandon the mission. The underlying reasons for this indecision stems from the misconceptions you have about this SEO strategy.
Lucky for you, we are here to debunk some of them below so you can proceed with confidence:
Myth #1: Guest blogging is no longer an effective SEO technique
The idea that guest posting is no longer effective is a myth that needs to be debunked. It’s actually one of the reasons we wrote this article!
Like we’ve maintained all along, guest posting is still an incredibly powerful way to build your brand, drive traffic to your website, and generate leads. Sure, the landscape has changed a bit over the years.
It’s become more competitive and there are less opportunities to get your guest post published on big name sites. But there are still plenty of ways to make guest posting work for you.
If you’re strategic about where you guest post and what you write about, you can still generate a lot of traffic and exposure for your site. So don’t believe the myth that guest posting is dead – it’s still very much alive and kicking!
Myth #2: You need to post on huge websites only
Another myth is that you need to post on high-profile sites with millions of readers in order to see any benefits. This simply isn’t true. In fact, guest posting on smaller sites can actually be more beneficial in some ways.
For one, smaller sites are often more targeted towards specific niches. This means that your article is more likely to be read by people who are interested in what you have to say.
Additionally, smaller sites usually have less competition for guest posts, which means it’s easier to get your article accepted.
The key is to find websites that are relevant to your niche and have a decent amount of traffic. Also, don’t forget that it’s not all about quantity.
Quality is much more important than quantity when it comes to guest posting. It’s better to have a few quality guest posts than a bunch of low-quality ones.
Myth #3: Only established websites can guest blog
Any blog, no matter how big or small, can benefit from guest posting. For starters, guest posting is a great way to get your name and your blog out there. For new bloggers, it can be a particularly excellent way to build up a following and brand.
This is because it exposes you to a whole new audience who may not have otherwise known about your business. Besides, guest posting can help build credibility for your blog.
When you appear on a well-established blog, you’re seen as an authority in your industry. This can help attract new readers and followers to your own blog.
So, if you have something valuable to say, don’t be afraid to reach out to other bloggers and offer to write a guest post for them.
5 cardinal rules to govern your guest posting campaign
So you are ready to launch your first guest posting campaign? The following are some important rules and guidelines you should keep in mind to ensure success.
Make sure your goals are clear from the outset
It can be easy to get caught up in the excitement of guest posting and forget to focus on what you’re actually trying to achieve with it. Before you start reaching out to bloggers, take a step back and consider what your goals are.
Are you looking for more traffic to your website? Improved SEO? Brand awareness? Recognition as an expert in your field?
Whatever your objectives may be, make sure they are clear from the word go. That way, you can make sure that the blog you’re guest posting on is a good fit for what you’re trying to accomplish.
Do your research
Not all blogs are created equal; some are vastly more popular and influential than others. You’ll want to focus your efforts on high-quality websites that are relevant to your target audience.
Some crucial factors to consider include the site’s Domain Authority, MozRank, number of inbound links (you can use a backlink checker like Ahrefs for this) and Google PageRank among others.
Additionally, take a look at the blog content to get a feel for what kind of topics they typically cover. If your guest post pitch is a good fit for the site, then you’re more likely to get accepted.
Create content that is truly original and valuable
To stand out from the sea of other guest bloggers, you need to offer something unique and worth reading. Your content should be well-written, informative, and useful to the readers of the blog you’re guest posting on.
To ensure that your post is up to par, take the time to create something new and fresh. Whether it’s a new angle on a popular topic or an in-depth look at a lesser-known subject, your goal should be to provide readers with something they can’t find elsewhere.
While at it, make sure your article is well written and free of any errors, as this will reflect poorly on both you and the site on which you’re publishing your post.
Don’t forget the basics
In addition to creating great content, you also need to make sure you’re following all the basic rules of guest blogging, such as providing a bio with a link back to your website, using proper grammar and spelling, following the provided editorial guidelines, etc.
Monitor and measure your results
Keep track of how many views and clicks each of your guest posts receives, as well as any other relevant metrics. This will give you a good idea of the type of guest posting opportunities worth pursuing and which ones are not moving forward.
Additionally, don’t forget to track changes in your website’s traffic and ranking after you publish a guest post; if you see a significant uptick, then you know you’re on the right track!
Rinse and repeat!
Guest posting is an ongoing process, so don’t stop at the first one or two that get accepted. As with anything, the key to success here is consistency. Keep at it and don’t give up. Eventually you’ll see the fruits of your labor.
Conclusion
To this end, it’s evident that guest posting will continue to be an effective SEO strategy in 2022 and beyond. Not only does it help you build authority and trust with your audience, but it also allows you to share your unique insights on a given topic.
However, as with any other marketing tactic, guest posting must be done thoughtfully and with the reader in mind in order to be truly effective. So if you’re thinking about giving the strategy a try, be sure to do your research and plan your approach accordingly.
Thanks for reading and we hope this has been helpful!
