How To Visualize Google Analytics Report In Google Data Studio

Google Data Studio is an excellent online platform that converts data into personalized and customizable detailed reports. The visualization it provides makes the report easy to comprehend while being an informative one.

What makes it more excellent is that data from different sources can be easily integrated into it under a dashboard and it promotes interaction, collaboration, and easy sharing. The tool is also free which anyone can use anytime and anywhere.

On the other hand, Google Analytics Report is another great online tool that allows users to track and monitor different metrics under a single dashboard. It obtains metric data and it can be visualized and comprehensively reported by using Google Data Studio.

google analytics dashboard

Why Should Analytics Data Be Visualized In Data Studio?

Analytics data can perform the following when paired up with Data Studio:

  • Connected easily to the different data source
  • Collaborated along with other reports with team members
  • Visualized with presentable tables, charts, and graphs
  • Speed up data creation processes
  • Shared along with the user’s insights to team members and other personnel

How Is Google Analytics Report Visualized With Google Data?

Introducing Google Data Studio

The picture presented above shows the home interface of Google Data Studio. To create a new report, use a google analytics dashboard template if you are still a novice.

There are already ready-made templates for creating a report for Google Analytics Data. Simply choose the desired template among the many templates prepared by the Data Studio Team.

Integrating Data Sources In Data Studio

After choosing a template, you will need to choose a data source. A data source is what will be integrated into Data Studio to create a dashboard and report.

The data comes in numerical metrics and forms that will be turned into an informative report and presentation by Data Studio.

As shown in the picture above, Data Studio has a lot of built-in sources that can serve as data sources, including Google Analytics.

Adding Google Analytics As The Data Source

Clicking on Google Analytics as your data source will show you a set of data that you can choose from to integrate into Data Studio.

google analytics google data studio

Google Data Studio Visualization Tools

After you have chosen your data set, it’s time to explore Data Studio’s visualization tools that you will be using for your report. Data Studio provides numerous ways to design and construct your reports which might be a bit complicated if you are still a beginner.

As mentioned before, you should start with a template to make it easier for you.

After you have chosen your template, know that you can easily edit and construct it accordingly for further adjustments.

From there, you can make use of the toolbar above the template. The interface is easy to function as Google Docs. Clicking on the “Insert” button in the toolbar will show you numerous visualization tools that you might like to use.

These are the following visualization tools that are commonly used by Data Studio users:

  • Time Series Chart
  • Column Chart
  • Combo Chart
  • Pie Chart
  • Table
  • Bubble Map
  • Filled Map
  • Heat Map
  • Geo Chart
  • Scoreboard
  • Scatter Chart
  • Bullet Chart
  • Stacked Area Chart
  • Pivot Table
  • Treemap
  • Gauge

Moreover, you can add lines, text, images, and other shapes.

You can then edit different filter controls and adjust the data options. All your data inputs and other options can be seen on the right side of the interface. There are lots of options to choose from so explore them.

For example, the provided picture above shows the data input options on the right side after clicking the chart. You can adjust the options accordingly.

Strategizing The Report

It is important to take note that reports should not be done without any strategic designs or structure. Analytics reports have a lot of data so you should know what are the important questions and areas of your business that should be emphasized in the report.

More Designing Tips For Analytics Report In Data Studio

Other than the data input options of a certain visualization tool, it also has a style option. This feature allows you to customize and design the appearance of your chosen visualization tool.

Designing includes the type and orientation of the visualization tool, such as a chart, font, background color, border width, border shadow, and header.

Here are more design tips for your report:

  • Prioritize clarity of presentation of data over aesthetics.
  • Make use of grid lines to emphasize and observe proper spacing to avoid confusion of data.
  • Know your target audience and construct your reports accordingly.
  • Label all data clearly. Provide brief explanations if necessary.
  • Make your reports as simple but efficient as possible.

Summary On Visualizing Google Analytics Report In Google Data Studio

  1. Create an account in Google Data Studio.
  2. Prepare your data from Google Analytics.
  3. Choose a template. (You can design your report by clicking on the “Blank Report” option in the home interface.)
  4. Select the data source for Data Studio to process.
  5. Edit the template accordingly. Make use of the visualization tools.
  6. Explore other settings to further improve your report design.


Google Data Studio is one of the most excellent data report designing tools which you can use for google ads also. It is a user-friendly software and anyone can use it, anytime and anywhere.

It is also fun to use and complication-free but effective and powerful software to use. You can share your final report with your team members by utilizing the edit and share button found on the Data Studio interface.

Start visualizing your Analytics report with Data Studio now.

Author Bio:

Author Name: Sidhant Mehandru

Siddhant is a data analytics professional and runs a consulting agency name Eaglytics that specializes in providing end-to-end data services under one roof. His firm primarily works with digital marketing agencies and provides marketing analytics and insights services. Before this, he worked at JPMorgan Chase as a business analyst and graduated from the one of the top engineering colleges in India. Outside of work, he’s a hardcore audiophile, loves playing golf and is a licensed scuba diverл

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