The FinTech startup Revolut is now officially a Unicorn

Revolut, one of the fastest-growing FinTech companies in the field of mobile banking, officially became a startup unicorn after raising $250 million in a Series C investment round led by the venture capital firm DST Global. Europe’s fastest-growing startup jumped from a $350 million to a 1.7 billion dollar valuation in only six months, overpassing…

7 fancy-sounding Marketing terms that are actually quite simple

In Marketing, we often talk about lead generation, customer acquisition, organic growth, and other bizarre terms that might scare people away or just bore them to death. But don’t worry; you won’t have to call an exorcist if your company is planning to perform an A/B Testing for the new Inbound Marketing campaign designed to…

WhatsApp Business App just launched for small business owners

WhatsApp, one of the most popular instant messaging application amongst millennials, just launched a new business app designed exclusively for small business owners. With this app, the company that was founded in 2009 by former Yahoo employees Brian Acton and Jan Koum is seeking to enhance the interaction between companies and customers. Who will benefit…

3 common Marketing practices that are actually ruining your strategy

Marketing preaches that customers are the driving force behind success, and every business should listen attentively to what they have to say. However, as I am getting deeper into the practical application of Marketing in business, I can’t help but wonder: are we actually listening to customers as we think we do? For the last…

The company that outsmarted my basic Marketing instincts

As a company, your main goal is to sell your products. As a customer, your main goal is to get the best deals at the lowest prices. However, while companies are heavily focused on┬ádesigning a great marketing strategy and implementing clever psychological tricks to get you buying their products, customers are getting smarter and harder…