WhatsApp Business App just launched for small business owners

WhatsApp, one of the most popular instant messaging application amongst millennials, just launched a new business app designed exclusively for small business owners. With this app, the company that was founded in 2009 by former Yahoo employees Brian Acton and Jan Koum is seeking to enhance the interaction between companies and customers. Who will benefit…

3 common Marketing practices that are actually ruining your strategy

Marketing preaches that customers are the driving force behind success, and every business should listen attentively to what they have to say. However, as I am getting deeper into the practical application of Marketing in business, I can’t help but wonder: are we actually listening to customers as we think we do? For the last…

The company that outsmarted my basic Marketing instincts

As a company, your main goal is to sell your products. As a customer, your main goal is to get the best deals at the lowest prices. However, while companies are heavily focused on┬ádesigning a great marketing strategy and implementing clever psychological tricks to get you buying their products, customers are getting smarter and harder…