With the incredible reach of smartphones across the globe, and the steady increase of mobile consumption on a daily basis, it is surprising that a lot of companies are not investing in mobile advertising yet. According to Statista, the mobile penetration is forecasted to reach 67% of the global population by 2019, which will account…

Are you on Facebook? You probably are. According to Statista, there are about 2.07 billion of active Facebook users worldwide, which is around 29.5% of the whole world population. How impressive is that? But, while I am wasting time getting impressed by these numbers, companies are not wasting theirs. Facebook is the top ad channel…