10 ways to improve your blog writing skills | Content Marketing

Blogging is one of the most essential elements of Digital Marketing. Besides from being a great contributor to search engine optimization, it is also one of the most efficient ways to show your expertise as a company – or a professional. However, a lot of people waste too much time worrying about keywords rather than […]

Influencer Marketing: Behind the scenes with Daniel Sánchez, CEO and Co-Founder of Influencity

With the boom of social media in the past few years, Influencer Marketing has become one of the hottest ways for reaching influential people and targeting potential buyers. Nowadays, social channels like Instagram, Facebook and YouTube have evolved beyond the means of communication – they have transformed into the new media of the modern world. […]

12 techniques that Instagram Influencers use to engage with their fans

With more than 700 million active monthly users, Instagram has established itself as one of the dominant platforms for Influencer Marketing. In fact, the social network has experienced an impressive growth for the last few years – did you know that it took Instagram only 4 years to increase its users database from 150 million to 700 […]

The 10 Commandments of LinkedIn networking

If something clearly makes LinkedIn different from other social channels, it is the fact that is not a “fast-food” platform. It is a long-term commitment on creating and nurturing relationships with people who share similar interests. Surprisingly enough, I still find a lot of people who still can’t grasp the concept of business networking. And […]

LinkedIn Learning: How to get started with Digital Marketing

Are you considering a career in Digital Marketing, but you are not sufficiently familiar with the topic in order to make a decision? In the past few weeks, I had a few friends asking me whether switching to a career in Digital Marketing will be the right choice for their professional development, so this one […]

Meet KWFinder, the tool that brings SEO to a new level of fun

When it comes to Search Engine Optimization, the first tool that usually comes to everyone’s mind is AdWords’ Keyword Planner. However, despite its undoubted authority and efficiency, there are SEO tools out of the spotlight that provide fantastic features, and on top of that – fun! Today, we will talk about KWFinder, the SEO tool […]