Yandex Metrica: a free analytics and session recording tool for any business

Bringing qualified, high-volume web traffic is the main purpose of every company’s efforts towards building a solid digital presence and attracting the right customers. However, the user’s arrival at your website doesn’t mean anything if you don’t know how to understand his engagement with your company and use it to improve your Marketing strategy. How…

What is Google Analytics? Features & Pricing

If you have a website or a blog and you haven’t started using Google Analytics yet, then this is your wake-up call. Google Analytics is one of the most powerful analytics tools for understanding your customer’s behavior and gaining insights about your website’s traffic, as well as measuring your advertising ROI. But before you implement…