8 reasons to offer a FREE trial as a SaaS company

In a bid to acquire customers, many subscription-based companies offer a free trial as a part of their pricing strategy. However, despite the growing popularity of free trials as a customer acquisition tool in the SaaS industry, many experts believe that they could actually be dangerous for tech businesses. While I agree that every company…

Should B2B Companies Publish Their Prices? (+Quiz)

Price transparency is not an easy decision. Many companies are inclined to believe that by publishing prices on their web, they are exposing themselves to competitors, and are even becoming more vulnerable in front of potential buyers. Concerns such as “What if my competitors use it against me?” or “What if users go away without converting?”…

7 niche B2B eBooks and resources worth reading

E-books are one of the most efficient ways for generating qualified leads and obtaining valuable data that will help you develop a great Inbound Marketing strategy. However, writing an e-book for a B2B audience is not the same as capturing B2C leads, and it requires an additional effort for catching the attention of your potential…

How to write an effective Product Announcement (Startup Edition)

Writing an effective product announcement is just as important as the product itself. Your customers can’t really make a good use of your new functionalities if they never find out about them. This is especially true for Startups. In a company where technological advances are the core of its business purpose, new products and features…

Does Twiends help you get Twitter followers? (my experience)

Let’s be honest: we love looking for shortcuts to make things happen overnight. When I started working at my current company, I was assigned the task to manage our Twitter account, and because I had never consistently managed a corporate Twitter account till then, I was tempted to look for a tool that could help…

Yandex Metrica: a free analytics and session recording tool for any business

Bringing qualified, high-volume web traffic is the main purpose of every company’s efforts towards building a solid digital presence and attracting the right customers. However, the user’s arrival at your website doesn’t mean anything if you don’t know how to understand his engagement with your company and use it to improve your Marketing strategy. How…

50 common LinkedIn questions you’ve probably asked yourself at least once

LinkedIn is one of the fastest-growing social channels for business networking. However, despite its growing popularity and more than 467 million users, there are still a lot of things that remain unclear about the way it functions. Today, I decided to recompile and answer 50 common (and not so common, but useful) LinkedIn questions that…

The 10 best Digital Marketing Courses for Beginners in 2018 (FREE)

Getting started with Digital Marketing doesn’t have to be difficult – nor expensive. Nowadays, the leading companies in digital transformation are making information accessible for everyone, and you have the opportunity to deep dive in pretty much all areas that interest you. And, of course, there are a lot of courses out there – but…

The 6 types of LinkedIn users: which one are you?

Today, I was feeling entertained, so I decided to publish a different kind of post. As a person who browses LinkedIn a lot, I have started to identify some type of users that regularly appear (or not) on my feed. So, I decided to sum them up into 6 types of LinkedIn users, and see…

10 ways to improve your blog writing skills | Content Marketing

Blogging is one of the most essential elements of Digital Marketing. Besides from being a great contributor to search engine optimization, it is also one of the most efficient ways to show your expertise as a company – or a professional. However, a lot of people waste too much time worrying about keywords rather than…

12 techniques that Instagram Influencers use to engage with their fans

With more than 700 million active monthly users, Instagram has established itself as one of the dominant platforms for Influencer Marketing. In fact, the social network has experienced an impressive growth for the last few years – did you know that it took Instagram only 4 years to increase its users database from 150 million to 700…

The 5 Don’ts of E-mail Marketing

Out of every branch of Marketing, E-mail Marketing has to be my absolute least favorite one. Even as a passionate Marketer, I have to be honest – if you are doing it wrong, it could easily be the most annoying thing ever.  There are number of reasons why E-mail Marketing is quite efficient and really…

The 10 Commandments of LinkedIn networking

If something clearly makes LinkedIn different from other social channels, it is the fact that is not a “fast-food” platform. It is a long-term commitment on creating and nurturing relationships with people who share similar interests. Surprisingly enough, I still find a lot of people who still can’t grasp the concept of business networking. And…

Introduction to SEM for beginners #GoDigital

Money can’t buy everything…but it can buy you ad space on Google. As advertising on TV has become rather obsolete for catching up with millennials, companies have smartly moved towards Digital Marketing and advertising in order to capture clients in their second home: the Internet. Today, we are going to talk about SEM or Search…

Introduction to SEO for beginners #GoDigital

If you are new to Search Engine Optimization, it is not difficult to get overwhelmed with the amount of information out there. It is a lot, it is confusing, and you will probably get frustrated when trying to connect the pieces – I have been there. If this is you every time you read the…

How to check the domain authority of your website

What is domain authority? When it comes to Search Engine Optimization, one of the most important factors that will determine how high you rank on the first pages of Google is domain authority. But what exactly is it and what does it say about your website? Domain authority is a competitive metric that was first…

LinkedIn Learning: How to get started with Digital Marketing

Are you considering a career in Digital Marketing, but you are not sufficiently familiar with the topic in order to make a decision? In the past few weeks, I had a few friends asking me whether switching to a career in Digital Marketing will be the right choice for their professional development, so this one…

Meet KWFinder, the tool that brings SEO to a new level of fun

When it comes to Search Engine Optimization, the first tool that usually comes to everyone’s mind is AdWords’ Keyword Planner. However, despite its undoubted authority and efficiency, there are SEO tools out of the spotlight that provide fantastic features, and on top of that – fun! Today, we will talk about KWFinder, the SEO tool…

101 example B2B Marketing mission statements

When you start learning about Marketing, one of the first things you will inevitably stumble upon are mission statements. According to BusinessDictionary, a mission statement is a written declaration of an organization’s core purpose and focus that normally remains unchanged over time – in other words, what is the reason your company exists? What value…

Is LinkedIn Premium worth it? An honest feedback from a hardcore LinkedIn user

If anyone knows anything about me, I am a heavy LinkedIn user. And by “heavy” I mean a going-to-sleep-and-waking-up-with-LinkedIn user. However, today I will ignore my unconditional love for LinkedIn (okay, I might have exaggerated a little bit, but it’s still a pretty cool social media platform), and I will give you my un-biased opinion…

Improve your team work with Asana

Some things never change. Regardless of your business’ size, industry, sector or purpose, success is going to be twice as challenging if your company is lacking one basic ingredient: team work. But coordinating your team members can be a tough task – especially when your business starts growing and more people are getting on board….

Create a digital workspace for your team with Slack

Communicating with your team via e-mail can be a sluggish and unwieldy task. And when it comes to improving performance and getting things done, internal communication is still one of the most important factors for efficient team work. But if traditional e-mail communication is outdated, what would be a better alternative? Today, I will show…

Grow your business through social media with Sprout Social

In an increasingly online world, communication on social media is becoming one of the most powerful tools to engage customers with your brand. Did you know that there are more than 2.4 billion social network users worldwide? According to Statista, the average time that internet users spend on social media is 109 minutes per day….