10 ways to improve your blog writing skills | Content Marketing

Blogging is one of the most essential elements of Digital Marketing. Besides from being a great contributor to search engine optimization, it is also one of the most efficient ways to show your expertise as a company – or a professional. However, a lot of people waste too much time worrying about keywords rather than…

12 techniques that Instagram Influencers use to engage with their fans

With more than 700 million active monthly users, Instagram has established itself as one of the dominant platforms for Influencer Marketing. In fact, the social network has experienced an impressive growth for the last few years – did you know that it took Instagram only 4 years to increase its users database from 150 million to 700…

8 awesome must-have tools for B2B startups

Building a successful startup can be a challenging task without the right resources. Considering that many young companies start off on a budget, and slowly build their way to the top with a careful investment, it is no surprise that many of them are struggling to keep up with the huge departments of other companies….

The 5 Don’ts of E-mail Marketing

Out of every branch of Marketing, E-mail Marketing has to be my absolute least favorite one. Even as a passionate Marketer, I have to be honest – if you are doing it wrong, it could easily be the most annoying thing ever.  There are number of reasons why E-mail Marketing is quite efficient and really…

The 10 Commandments of LinkedIn networking

If something clearly makes LinkedIn different from other social channels, it is the fact that is not a “fast-food” platform. It is a long-term commitment on creating and nurturing relationships with people who share similar interests. Surprisingly enough, I still find a lot of people who still can’t grasp the concept of business networking. And…

Introduction to SEM for beginners #GoDigital

Money can’t buy everything…but it can buy you ad space on Google. As advertising on TV has become rather obsolete for catching up with millennials, companies have smartly moved towards Digital Marketing and advertising in order to capture clients in their second home: the Internet. Today, we are going to talk about SEM or Search…

Introduction to SEO for beginners #GoDigital

If you are new to Search Engine Optimization, it is not difficult to get overwhelmed with the amount of information out there. It is a lot, it is confusing, and you will probably get frustrated when trying to connect the pieces – I have been there. If this is you every time you read the…

How to check the domain authority of your website

When it comes to Search Engine Optimization, one of the most important factors that will determine how high you rank on the first pages of Google is domain authority. But what exactly is it and what does it say about your website? Domain authority is a competitive metric that was first introduced by the analytics…

3 Marketing lessons from Starbucks

Who doesn’t know Starbucks? Yes, the coffeehouse chain that you stumble across every street corner, with its bizarre mermaid logo, and its huge coffee cups. The same brand capable of attracting flocks of girls worldwide simultaneously with their fancy Pumpkin Spice latte around Halloween. Whether you love it or hate it, Starbucks operates in more…

LinkedIn Learning: How to get started with Digital Marketing

Are you considering a career in Digital Marketing, but you are not sufficiently familiar with the topic in order to make a decision? In the past few weeks, I had a few friends asking me whether switching to a career in Digital Marketing will be the right choice for their professional development, so this one…

Meet KWFinder, the tool that brings SEO to a new level of fun

When it comes to Search Engine Optimization, the first tool that usually comes to everyone’s mind is AdWords’ Keyword Planner. However, despite its undoubted authority and efficiency, there are SEO tools out of the spotlight that provide fantastic features, and on top of that – fun! Today, we will talk about KWFinder, the SEO tool…

101 B2B Marketing mission statements

When you start learning about Marketing, one of the first things you will inevitably stumble upon are mission statements. According to BusinessDictionary, a mission statement is a written declaration of an organization’s core purpose and focus that normally remains unchanged over time – in other words, what is the reason your company exists? What value…

Is LinkedIn Premium worth it? An honest feedback from a hardcore LinkedIn user

If anyone knows anything about me, I am a heavy LinkedIn user. And by “heavy” I mean a going-to-sleep-and-waking-up-with-LinkedIn user. However, today I will ignore my unconditional love for LinkedIn (okay, I might have exaggerated a little bit, but it’s still a pretty cool social media platform), and I will give you my un-biased opinion…

Improve your team work with Asana

Some things never change. Regardless of your business’ size, industry, sector or purpose, success is going to be twice as challenging if your company is lacking one basic ingredient: team work. But coordinating your team members can be a tough task – especially when your business starts growing and more people are getting on board….

Create a digital workspace for your team with Slack

Communicating with your team via e-mail can be a sluggish and unwieldy task. And when it comes to improving performance and getting things done, internal communication is still one of the most important factors for efficient team work. But if traditional e-mail communication is outdated, what would be a better alternative? Today, I will show…

Grow your business through social media with Sprout Social

In an increasingly online world, communication on social media is becoming one of the most powerful tools to engage customers with your brand. Did you know that there are more than 2.4 billion social network users worldwide? According to Statista, the average time that internet users spend on social media is 109 minutes per day….

Understand your customer’s behavior with Google Analytics

If you have a website or a blog and you haven’t started using Google Analytics yet, then this is your wake-up call. Google Analytics is one of the most powerful analytics tools for understanding your customer’s behavior and gaining insights about your website’s traffic, as well as measuring your advertising ROI. But before you implement…

Improve your E-mail Marketing effortlessly with MailChimp

  Gone are the days where you had to write plain, boring e-mails that you would send one by one if you wanted better personalization, searching through a big messy Excel database to find what you needed. Nowadays, the digital customer is scrolling through hundreds of e-mails daily, and if yours don’t catch his attention…