LinkedIn Sponsored Content: The Beginner’s Guide (2019)

Whether you are a Digital Marketing specialist or an entrepreneur who wants to boost his business’ profitability, advertising in LinkedIn could be a great option to reach a more professionally-oriented and industry-specific audience. And although the social platform offers a variety of ways to promote your products or services, today we will focus exclusively on […]

8 reasons to offer a FREE trial as a SaaS company

In a bid to acquire customers, many subscription-based companies offer a free trial as a part of their pricing strategy. However, despite the growing popularity of free trials as a customer acquisition tool in the SaaS industry, many experts believe that they could actually be dangerous for tech businesses. While I agree that every company […]

Should B2B Companies Publish Their Prices? (+Quiz)

Price transparency is not an easy decision. Many companies are inclined to believe that by publishing prices on their web, they are exposing themselves to competitors, and are even becoming more vulnerable in front of potential buyers. Concerns such as “What if my competitors use it against me?” or “What if users go away without converting?” […]

How to write an effective Product Announcement (Startup Edition)

Writing an effective product announcement is just as important as the product itself. Your customers can’t really make a good use of your new functionalities if they never find out about them. This is especially true for Startups. In a company where technological advances are the core of its business purpose, new products and features […]

Does Twiends help you get Twitter followers? (my experience)

Let’s be honest: we love looking for shortcuts to make things happen overnight. When I started working at my current company, I was assigned the task to manage our Twitter account, and because I had never consistently managed a corporate Twitter account till then, I was tempted to look for a tool that could help […]

Yandex Metrica: a free analytics and session recording tool for any business

Bringing qualified, high-volume web traffic is the main purpose of every company’s efforts towards building a solid digital presence and attracting the right customers. However, the user’s arrival at your website doesn’t mean anything if you don’t know how to understand his engagement with your company and use it to improve your Marketing strategy. How […]

50 common LinkedIn questions you’ve probably asked yourself at least once

LinkedIn is one of the fastest-growing social channels for business networking. However, despite its growing popularity and more than 467 million users, there are still some questions that remain unclear among its community. Today, I decided to recompile and answer 50 common (and not so common, but useful) LinkedIn questions that many of you might […]

The 10 best Digital Marketing Courses for Beginners in 2019 (FREE)

Getting started with Digital Marketing doesn’t have to be difficult – nor expensive. Nowadays, the leading companies in digital transformation are making information accessible for everyone, and you have the opportunity to deep dive in pretty much all areas that interest you. And, of course, there are a lot of courses out there – but […]