5 steps to conducting a Startup Competitor Analysis (+Templates)

You think you know your competitors?┬áThink again! In today’s article, I will test your ability to understand your strategic opponents – and show you how to perform a successful Startup competitor analysis so you can always be one step ahead. During my experience as a Marketing professional, I have come to observe that a surprising […]

Of FinTech and Banks: what is the future for financial services?

FinTech and Banks – friends or foes? During the last few years, companies in the FinTech sector have been consolidating their position as leaders in the digital disruption of the financial industry. For many, their strongly technological core and the innovation behind their solutions pose a fatal threat to traditional banking. For others, the success […]

The FinTech startup Revolut is now officially a Unicorn

Revolut, one of the fastest-growing FinTech companies in the field of mobile banking, officially became a startup unicorn after raising $250 million in a Series C investment round led by the venture capital firm DST Global. Europe’s fastest-growing startup jumped from a $350 million to a 1.7 billion dollar valuation in only six months, overpassing […]

3 Startup Marketing Challenges (and how to overcome them)

The startup world is full of infinite challenges. Financial management struggles, budget limitations, insufficient human resources, dynamic markets – and, if this wasn’t enough, the Marketing department isn’t falling behind either. As a Marketing professional with almost 2 years of experience in various startups, I wanted to share the startup Marketing challenges that I’ve faced […]

The power of exclusivity: would you spend $300,000 on this purse?

When quality loses its ability to justify price, the power of brand exclusivity takes its place. Sure, the quality of a $30 T-shirt is probably much better than the quality of a $3 T-shirt. And how about a 300-dollar one? It can’t be that much better, right? At this point, you are no longer buying […]

3 Marketing lessons from Starbucks

Who doesn’t know Starbucks? Yes, the coffeehouse chain that you stumble across every street corner, with its bizarre mermaid logo, and its huge coffee cups. The same brand capable of attracting flocks of girls worldwide simultaneously with their fancy Pumpkin Spice latte around Halloween. Whether you love it or hate it, Starbucks operates in more […]

What is a unicorn startup?

As a newly emerged millennial concept, startups have been an extremely trending topic in the Business industry lately. Which doesn’t come as a surprise, considering that the nature of these companies is innovation, describing perfectly the modern generation of highly-technological and digitally-oriented people. What is a startup? If you are not familiar with the concept, […]

The 6 most valuable startups across the globe – Infographic

At the dawn of the new Digital Era and the rapid implementation of technology in all types of services, startups are becoming the most innovative and progressive companies worldwide. However, while many of them aren’t able to survive on their own without a serious round of investment, others are achieving an extraordinary growth, dominating the […]

UBER: Are the days of the $68-billion-valued startup counted?

The appearance of UBER on the market in 2009 caused an unexpected turbulence in the transportation industry. The controversial startup wiped out a huge percentage of the taxis’ market share worldwide, reaching a mind-blowing revenue of 6.5 billion dollars, and a 68-billion-dollar evaluation. But despite the groundbreaking success, UBER’s aggressive tactics spiked a lot of […]