The power of exclusivity: would you spend $300,000 on this purse?

When quality loses its ability to justify price, the power of brand exclusivity takes its place. Sure, the quality of a $30 T-shirt is probably much better than the quality of a $3 T-shirt. And how about a 300-dollar one? It can’t be that much better, right? At this point, you are no longer buying…

What is a unicorn startup?

As a newly emerged millennial concept, startups have been an extremely trending topic in the Business industry lately. Which doesn’t come as a surprise, considering that the nature of these companies is innovation, describing perfectly the modern generation of highly-technological and digitally-oriented people. What is a startup? If you are not familiar with the concept,…

The 6 most valuable startups across the globe – Infographic

At the dawn of the new Digital Era and the rapid implementation of technology in all types of services, startups are becoming the most innovative and progressive companies worldwide. However, while many of them aren’t able to survive on their own without a serious round of investment, others are achieving an extraordinary growth, dominating the…

UBER: Are the days of the $68-billion-valued startup counted?

The appearance of UBER on the market in 2009 caused an unexpected turbulence in the transportation industry. The controversial startup wiped out a huge percentage of the taxis’ market share worldwide, reaching a mind-blowing revenue of 6.5 billion dollars, and a 68-billion-dollar evaluation. But despite the groundbreaking success, UBER’s aggressive tactics spiked a lot of…