What are some of the most important things that you will need to know if you are looking to buy a billboard in Las Vegas? Continue reading to learn more!
Also known as the Entertainment Capital of the World or the Gambling Capital of the World, Las Vegas is one of the most unique and iconic cities in the US, and a leading financial and commercial center for the State of Nevada.
As an internationally renowned resort city, it attracts over 32 million visitors each year – which is a paradise for advertisers.
In this article, we will take a look at your options for advertising in Las Vegas, what is the outcome that you can expect from doing that, and more specifically – how you can buy a billboard in Las Vegas. In other words, everything that you will need to know. So, without further ado, let’s go!
1. What can I expect from advertising in Las Vegas?
Advertising in Las Vegas can bring numerous benefits for your businesses, from an unmatched visibility to increased sales and website traffic. Visited by 32.2 million visitors in 2021 and the mind-blowing 42.5 million before the pandemic, the city reports more than $13.6B in total revenue between tourism, gaming and conventions.
The lively city provides incredible opportunities for companies that are looking to advertise or buy a billboard in Las Vegas, with a huge variety of options that you can’t find elsewhere – in the next sections, we will cover them in more detail.
In other words, you can expect a lot from the #1 US tourist destination – according to statistics, 77% of visitors confirm that they have seen a mobile billboard around the city, and 53% of them remember its specific features.
Local radio can also have a huge impact on your business’ visibility – studies have shown that it reaches more consumers than all other types of media, including local television, newspapers and even social media channels.
In other words, advertising in Las Vegas – whether it’s a billboard or something else, has the potential to bring you a good “bang for your buck” and get you millions of impressions in front of tourists coming from all over the world.
2. How many billboards are in Las Vegas?
Currently, there are more than 200 billboards in Las Vegas. They come in a variety of shapes and sizes, from posters to large digital billboards. You can also select between static and LED/digital billboards, depending on your budget and the visibility that you are looking to get.
What you need to know if you want to buy a billboard in Las Vegas
Billboards in Las Vegas, especially the ones in the famous Las Vegas Strip, are especially bright, colorful and attention-drawing, making it impossible for visitors to ignore them.
3. What are the types of billboards in Las Vegas?
If you are looking to buy a billboard in Las Vegas, one of the most important things that you will need to know is the types of billboards that you can purchase for your advertising campaign. Let’s take a look.
The types of billboards that you will have at your disposal for advertising in Las Vegas will depend on the outdoor advertising agency, but the most common options include small billboards aka posters (size 11’w X 5’h), medium billboards (22’8″w X 10’5″h), bulletins (48’w X 14’h), digital bulletins (48’w X 14’h), as well as wallscapes, premium panels and premium squares.
Posters (small and mid-sized billboards)
Posters typically have a size of 11’w x 5’h or 10’ 5” h x 22’ 8” w, and they tend to be more cost-effective compared to other, larger options. Depending on the provider, they can be slightly bigger or smaller, but they are among the cheapest options in the market. They cost anywhere from $800 to $1000 for a 4-week campaign.
Image source: clearchanneloutdoor.com
Bulletins (large billboards)
Bulletins are typically have a size of 48’w x 14’h, and they come in a larger format so you can get maximum visibility and generate brand awareness for your company. Because they are larger, you can expect to get a higher reach and more frequency for the duration of the campaign. Bulletins usually cost between $3,000 and $5,000.
Image source: clearchanneloutdoor.com
If you are looking to buy a billboard in Las Vegas for the advertising of your company, another option that you have are digital billboards.
They are typically medium (12′ h x 25′ w,) or large (48’w x 14’h), and they can be quite effective due to their ability to get updated with instant creatives and various messages during the day. Digital billboards cost between $2,500 and $4,000 depending on the size of the billboard.
How to buy a digital billboard in Las Vegas. Image source: flickr.com
Premiere Panels is a type of billboard offered by a few companies such as Clear Channel Outdoor, and they are typically purchased for a campaign duration of 8 weeks. Their sizes may vary, but they are commonly offered in two sizes – 12’ 3” h x 24’ 6” w and 3’6” h x 1’ w.
These panels are a vinyl-wrapped display that can help you get more visibility and enhance brand image in your desired area. Unfortunately, I couldn’t find information on exactly how much they cost.
Buy a billboard in Las Vegas: example Coca Cola. Image source: clearchanneloutdoor.com
These are just some of the most popular examples, but you can also contact outdoor advertising companies for custom or enhanced options if none of these types of billboards fits your needs.
Apart from billboards, you also have other options for advertising in Las Vegas, from mobile trucks to digital display placements on hotels, social media branding and even direct marketing experiences with professional street teams and human billboard advertisement.
4. How much does a billboard cost in Las Vegas?
Exactly how much a billboard costs in Las Vegas will depend on the type of billboard, its size, its placement, whether it’s digital or static, as well as the duration of the campaign. However, you can find billboards from $600 per month for smaller ones up to $60,000 for digital, larger, more customized billboards.
Of course, these are not the only options – megascreens at the hotspot of the Las Vegas Strip can even enter the millions of dollars range, which will ensure that you get the maximum visibility that you can in Las Vegas.
5. How can I buy a billboard in Las Vegas?
You have a variety of options if you are looking to buy a billboard in Las Vegas: including Flo Advertising, Five Tier Media, Blue Line Media, Clear Channel Outdoor Media and more. Here is how you can buy your billboard in Nevada’s iconic city.
Determine your budget
The first step that you will need to take if you want to buy a billboard in Las Vegas is to determine the maximum budget that you are willing to spend for your outdoor advertising.
It’s important to have this clear before you start researching for agencies because this will help you stick to a plan, and not be lead on to something that you weren’t planning to do or spend in the first place. Having an idea of your minimum and maximum budget is a good place to start.
Do your research
Once you have a clear idea of what you are looking to purchase, the next step to do if you want to buy a billboard in Las Vegas is to do your due diligence.
There are a lot of outdoor advertising options in Las Vegas, from billboards to other types of traditional and digital advertising, so you need to be aware of all of them if you want to find whatever fits your needs the best. When contacting companies, make sure to ask the right questions:
- What are all the advertising options that you offer?
- Which ones are the most effective in terms of ROI, according to historical data?
- Which are the best placements for my particular industry and area?
- Are there any contracts or long-term agreements, and what are the terms?
- What is the minimum and the maximum duration of a campaign?
- Are there any discounts if I want to buy a billboard in Las Vegas long-term?
Asking the right questions will be extremely important for getting optimal results and selecting the best company and advertising option for your business.
Prepare your creative
Once you’ve selected your company, plan, and budget, the next step is to prepare a striking visual creative that will draw the attention of your audience and ensure that you are getting the maximum visibility for your campaign. Here are some tips on how to make it stand out:
- Make sure your logo is big and visible – bigger and easily recognizable brands can get away with a smaller logo, but you need to make sure that people will know what to search for after seeing your campaign.
- Get bold with the colors – billboards in Las Vegas use striking, often neon-colors (especially important for night-time), so you want to make sure that you don’t get lost in the crowd and actually get noticed.
- Include a clear message – don’t try to include too much information in your billboard; chances are, the text will not fit or look well. Focus on including the keywords of your event/product/service, and let the image speak more.
- Add a pinch of humor – if the brand or product allows it, adding a pinch of humor will be a great addition to your billboard to draw maximum attention and make your brand more memorable.
Image source: floadvertising.com
And that was all from me for today – I hope you liked my article on how to buy a billboard in Las Vegas. If you have any questions, do not hesitate to let me know in the comments below. In addition, if you liked this article, you might also like:
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