Proper social marketing for your business is crucial. This includes both B2C and B2B transactions. In both cases, if your targeted audience is not accurately identified, your promotions and adverts will go unnoticed.
In this blog, we will talk about the best B2B marketing strategies that will help your business convert more leads and boost sales! Let’s dive in!
What Is B2B Marketing?
Any marketing tactic or piece of content that is aimed toward a company is known as business-to-business (B2B) marketing. Such companies sell their products or goods to other businesses rather than one single consumer by using B2B marketing strategies.
The goal of B2B marketing is to increase brand awareness among other businesses, sell them goods or services, and in the end, turn them into customers.
The Top 5 B2B Social Marketing Strategies You Need To Know in 2023
1. More video content
Video content has gone viral in the last couple of years. If you don’t already have it on your website, it needs to be part of your new marketing strategy for 2023.
Decide what subjects and content you want to highlight to boost your audience’s understanding of your products or services. Then, compress that material into easily digestible, brief videos.
Another form of video that can help promote your business is hosting a live stream via OneStream Live. Customers can learn more about your product, the workers and the process through live streaming. Live streaming allows you to connect with industry influencers and customers.
2. Making influencer marketing partnerships
Even though influencers are ideal for B2C businesses, they are also very suitable for B2B businesses. Consider using platforms other than current popular ones like Instagram and TikTok to reach your audience.
Your ideal influencer might have a big following on LinkedIn, or maybe they have a newsletter you could use to reach your potential clients. When you identify a desirable influencer, offer them a collaboration that will benefit both of you.
Try to make it a long-term partnership because that can increase brand awareness and vital trust.
3. Build your social media community
Never neglect the power of social media marketing. Use the maximum potential of these platforms and build your community online. As a result, you will see more activity on dark social media, receive more referrals and have a better understanding of what content your buyers are seeking.
4. Remove boring from B2B
You know how they say that B2B stands for boring to boring? Well, it doesn’t have to be like that! To increase demand and develop memorable marketing campaigns, many marketers are drawing inspiration from B2C advertising.
The pivot from lead generation to demand generation is at the core of these innovative B2B marketing strategies. This means that you should consider the following:
- Unlocking e-books and manuals.
- Producing highly customized content.
- Using empathy in your marketing.
- Emphasizing producing educational content for sharing on dark social media and dark funnels.
- Prioritize webinars, videos and podcasts.
Pro tip: Do not overwhelm your target group with links and clicks to follow. With a simple dynamic QR code generator, you can drive your next client to the relevant campaign.
4. Don’t forget about SEO
Even the birds on the branch know that the power of SEO is irreplaceable. But some people still tend to forget its importance. Your website might be informative, engaging and relevant, but all of it falls down the drain if it’s not discoverable.
SEO site optimization, such as on-page, off-page and technical SEO, can help you achieve this. These range from structured data and site performance (aka site load time) to product copy, picture alt-text and meta descriptions. As for off-page SEO, focus on including external and internal linking and, of course, social sharing.
