Hello, and welcome to my blog! Let me present myself.

My name is Ani and I am a trilingual Digital Marketing & Analytics Specialist with 5 years of experience across multiple sectors including Cloud-based services, SaaS, Digital payments, Mobile apps, and Executive Education, among others.

My expertise covers areas such as Google Ads, Google Analytics, Search Engine Optimization, Content Marketing, and Social Media.

17 LinkedIn Video Ads You Must See in 2020

Video ads are one of the most popular ad formats on LinkedIn, probably second just after Sponsored Content. When it comes to configuration and segmentation, they are relatively easy to set up, but one thing is for sure. The video production can be...

linkedin carousel ad examples

23 Awesome LinkedIn Carousel Ad Examples

Carousel ads can be a really fun and efficient way to promote your products or services on LinkedIn. They also give you a lot of space for creativity. However, creating your first ad can be a challenge! For this reason, I have compiled some awesome...

saas free trial

8 reasons to offer a free trial as a SaaS company

In a bid to acquire customers, many subscription-based companies offer a free trial as a part of their pricing strategy. However, despite the growing popularity of free trials as a customer acquisition tool in the SaaS industry, not everyone is...

linkedin inmail examples

9 LinkedIn InMail Examples (+My Rating)

Reaching people on LinkedIn isn’t always easy when they aren’t your first connections. First, you will have to build your network, which takes a long time. And even this is not a guarantee that you will be able to reach the right...

Should B2B Companies Put Prices on Their Website? (+Quiz)

Making the decision to put prices on your website is not easy for any company. A lot of businesses are inclined to believe that by publishing prices on their web, they are exposing themselves to competitors. And on top of that, they might even...

permalinks best url structure

Permalinks: What is the best URL structure for SEO?

With over 200 ranking factors to consider when it comes to Search Engine Optimization, it is no surprise that permalinks are often underrated. However, they can be highly beneficial for your wbeiste when done correctly. Today, we will see what...

linkedin retargeting

LinkedIn Retargeting: The Complete Guide

Retargeting is a great way to increase your impact on users who have already shown interest in your business. However, the way you set it up and use it can slightly differ across digital channels. Today, we will see a step-by-step guide to LinkedIn...

internal links seo

7 Benefits of Using Internal Links for SEO

Did you ever focus on something in the distance so much that you didn’t pay attention to what is happening right before your eyes? This is how internal links would feel…if they weren’t just pieces of code, of course. What I am...

external backlinks

How to Check Site Backlinks (Beginner’s Guide)

The importance of backlinks in SEO is absolutely indisputable. When it comes to ranking factors, they can single-handedly skyrocket your positioning faster than many others. Today, we will give them a complete introduction, and we will see how to...

email marketing mistakes

13 Email Marketing Mistakes to Avoid From Today

If done right, Email Marketing can be a highly effective strategy for building a long-term relationship with your leads and customers. However, even companies with experience can sometimes commit email marketing mistakes that can cause their...

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