Every business starts with a vision. When Bill Gates founded Microsoft, he had a vision of “a computer on every desk and in every home” – and, without even realizing it at that time, he gave us a glimpse of the future. All...
Having a powerful and well-grounded mission statement is one of the most important aspects when it comes to developing a long-term Marketing strategy. And of course, establishing a brand with a purpose. That’s why today, we will see some of...
A digital marketing campaign involves much more than just placing adverts. It needs to be carefully considered and structured to produce sustainable, measurable results. It also needs to be flexible enough to allow for some pivoting if certain...
What exactly is franchising, and what are some of the best franchise examples that we can learn about from a Business and Marketing perspective? Keep on reading to find out! While the boom in franchising didn’t take place until after World War...
What are some of the most common Marketing questions that businesses ask when transitioning into Digital Marketing? Keep on reading to discover the answers! As the world is becoming increasingly digital, especially following the global pandemic in...
What are LinkedIn Live Events, and how can you promote them with paid LinkedIn advertising? Keep on reading to find out! The global coronavirus outbreak has undoubtedly accelerated the adoption of many new technologies. As we are spending more time...
LinkedIn advertising is one of the best ways to get in front of a highly qualified audience of skilled executives and professionals across multiple sectors. With its variety of ad formats and rich segmentation filters, there is no doubt that...
So you know content marketing is effective when it comes to attracting targeted customers but aren’t sure where to start? This blog post is for you. When done correctly, content marketing can yield great results for your business. This is evident by...
If you are reading this article, you probably have no idea who I am (and it’s not important either). However, those who know me and have ever spoken to me about Marketing know that I am crazy about Canva, and I have always recommended the free...
Are you looking to save money yet execute a winning SEO strategy? Who doesn’t? Everyone wants to save money anyway. But how do you do it? This in-depth guide on how to save money with the right SEO strategy is going to show you exactly that. Search...
When it comes to Digital Marketing, the Internet is full of incredible and easily accessible information that allows us to reach the heart of every Marketing concept. However, this abundant knowledge can easily be a double edged sword as information...
In 1980, the American academic Michael Porter described how a company pursues competitive advantage across its chosen market scope in the so-called Porter’s generic strategies. 40 years later, although with some slight modifications and new...
While many companies focus on cost leadership as a competitive advantage strategy, others’ main goal is to stand out from the crowd with something unique that differentiates them from the rest. And of course, this approach isn’t...
Advertising on LinkedIn is a great way for many businesses to reach and engage with their target audience. However, evaluating campaign performance and measuring return on investment requires something more than just launching ads and hoping they...
When we are thinking about digital campaigns, and even traditional offline advertising, the first thing that comes to our mind is coming up with brilliant and creative ideas for our visuals. Posters, banners, billboards – yes, they are all...
Whether you want to assess the current position of your business, expand to new markets, or simply develop a new strategy, a SWOT analysis is probably one of the first steps that you will probably make in that direction. And, if it wasn’t on...
Did you know that, according to official statistics, Google processes over 40,000 search queries every single second? This translates to more than 3.5 billion searches per day, and the astonishing 1.2 trillion per year. For businesses, this means...
Over the past couple of decades, LinkedIn has grown to be the biggest professional platform for doing business, networking, and discovering like-minded professionals. Nowadays, people will consult LinkedIn for practically everything business-related...
With over 690+ million users across more than 200 countries and territories worldwide, it is no surprise that LinkedIn is the largest professional global network. Its unique tools and features create a unique virtual environment to connect with like...
If you are the only player in your industry, you can probably get away with not having a unique selling proposition for your brand. Think of the company that runs your city’s metro or railway services. You can’t just switch to a...
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