Blogging is one of the most essential elements of Digital Marketing. Besides from being a great contributor to search engine optimization, it is also one of the most efficient ways to show your expertise as a company – or a professional...
With the incredible reach of smartphones across the globe, and the steady increase of mobile consumption on a daily basis, it is surprising that a lot of companies are not investing in mobile advertising yet. According to Statista, the mobile...
With the boom of social media in the past few years, Influencer Marketing has become one of the hottest ways for reaching influential people and targeting potential buyers. Nowadays, social channels like Instagram, Facebook and YouTube have evolved...
WhatsApp, one of the most popular instant messaging application amongst millennials, just launched a new business app designed exclusively for small business owners. With this app, the company that was founded in 2009 by former Yahoo employees Brian...
With more than 700 million active monthly users, Instagram has established itself as one of the dominant platforms for Influencer Marketing. In fact, the social network has experienced an impressive growth for the last few years – did you...
Building a successful startup can be a challenging task without the right resources. Considering that many young companies start off on a budget, and slowly build their way to the top with a careful investment, it is no surprise that many of them...
Out of every branch of Marketing, E-mail Marketing has to be my absolute least favorite one. Even as a passionate Marketer, I have to be honest – if you are doing it wrong, it could easily be the most annoying thing ever. There are number of...
If something clearly makes LinkedIn different from other social channels, it is the fact that is not a “fast-food” platform. It is a long-term commitment on creating and nurturing relationships with people who share similar interests...
Money can’t buy everything…but it can buy you ad space on Google. As advertising on TV has become rather obsolete for catching up with millennials, companies have smartly moved towards Digital Marketing and advertising in order to...
If you are new to Search Engine Optimization, it is not difficult to get overwhelmed with the amount of information out there. It is a lot, it is confusing, and you will probably get frustrated when trying to connect the pieces – I have been...
