animitevabg

Hello, and welcome to my blog! Let me present myself.

My name is Ani and I am a trilingual Digital Marketing & Analytics Specialist with 5 years of experience across multiple sectors including Cloud-based services, SaaS, Digital payments, Mobile apps, and Executive Education, among others.

My expertise covers areas such as Google Ads, Google Analytics, Search Engine Optimization, Content Marketing, and Social Media.

mission statement examples

101 Incredible Mission Statement Examples (in 2021)

Having a powerful and well-grounded mission statement is one of the most important aspects when it comes to developing a long-term Marketing strategy. And of course, establishing a brand with a purpose. That’s why today, we will see some of...

marriott international - franchise examples

10 Brilliant Franchise Examples to Learn From (in 2021)

What exactly is franchising, and what are some of the best franchise examples that we can learn about from a Business and Marketing perspective? Keep on reading to find out! While the boom in franchising didn’t take place until after World War...

promote linkedin live events

5 Powerful Steps to Promoting LinkedIn Live Events in 2021

What are LinkedIn Live Events, and how can you promote them with paid LinkedIn advertising? Keep on reading to find out! The global coronavirus outbreak has undoubtedly accelerated the adoption of many new technologies. As we are spending more time...

seo strategy

How To Save Money With The Right SEO Strategy

Are you looking to save money yet execute a winning SEO strategy? Who doesn’t? Everyone wants to save money anyway. But how do you do it? This in-depth guide on how to save money with the right SEO strategy is going to show you exactly that. Search...

digital marketing mistakes

The 13 Worst Digital Marketing Mistakes (+How to Fix Them)

When it comes to Digital Marketing, the Internet is full of incredible and easily accessible information that allows us to reach the heart of every Marketing concept. However, this abundant knowledge can easily be a double edged sword as information...

cost leadership examples

Top 7 Brilliant Cost Leadership Examples (in 2021)

In 1980, the American academic Michael Porter described how a company pursues competitive advantage across its chosen market scope in the so-called Porter’s generic strategies. 40 years later, although with some slight modifications and new...

linkedin conversions

LinkedIn Conversions: 7 Essential Steps to Get Them Right

Advertising on LinkedIn is a great way for many businesses to reach and engage with their target audience. However, evaluating campaign performance and measuring return on investment requires something more than just launching ads and hoping they...

17 Winning Tips for Writing a Great Marketing Copy

When we are thinking about digital campaigns, and even traditional offline advertising, the first thing that comes to our mind is coming up with brilliant and creative ideas for our visuals. Posters, banners, billboards – yes, they are all...

swot analysis examples

3 Great SWOT Analysis Examples with Real Companies

Whether you want to assess the current position of your business, expand to new markets, or simply develop a new strategy, a SWOT analysis is probably one of the first steps that you will probably make in that direction. And, if it wasn’t on...

keyword research methodology

Keyword Research Methodology: 7 Key Steps for Great SEO

Did you know that, according to official statistics, Google processes over 40,000 search queries every single second? This translates to more than 3.5 billion searches per day, and the astonishing 1.2 trillion per year. For businesses, this means...

linkedin seo tips

17 Brilliant LinkedIn SEO Tips for Optimizing Your Profile

Over the past couple of decades, LinkedIn has grown to be the biggest professional platform for doing business, networking, and discovering like-minded professionals. Nowadays, people will consult LinkedIn for practically everything business-related...

linkedin networking tips

12 Awesome LinkedIn Networking Tips (That Actually Work!)

With over 690+ million users across more than 200 countries and territories worldwide, it is no surprise that LinkedIn is the largest professional global network. Its unique tools and features create a unique virtual environment to connect with like...