Building a successful startup can be a challenging task without the right resources. Considering that many young companies start off on a budget, and slowly build their way to the top with a careful investment, it is no surprise that many of them are struggling to keep up with the huge departments of other companies. […]
Author Archives: animitevabg
The 5 Don’ts of E-mail Marketing
Out of every branch of Marketing, E-mail Marketing has to be my absolute least favorite one. Even as a passionate Marketer, I have to be honest – if you are doing it wrong, it could easily be the most annoying thing ever. There are number of reasons why E-mail Marketing is quite efficient and really […]
The 10 Commandments of LinkedIn networking
If something clearly makes LinkedIn different from other social channels, it is the fact that is not a “fast-food” platform. It is a long-term commitment on creating and nurturing relationships with people who share similar interests. Surprisingly enough, I still find a lot of people who still can’t grasp the concept of business networking. And […]
Introduction to SEM for beginners #GoDigital
Money can’t buy everything…but it can buy you ad space on Google. As advertising on TV has become rather obsolete for catching up with millennials, companies have smartly moved towards Digital Marketing and advertising in order to capture clients in their second home: the Internet. Today, we are going to talk about SEM or Search […]
Introduction to SEO for beginners #GoDigital
If you are new to Search Engine Optimization, it is not difficult to get overwhelmed with the amount of information out there. It is a lot, it is confusing, and you will probably get frustrated when trying to connect the pieces – I have been there. If this is you every time you read the […]
How to check the domain authority of your website
What is domain authority? When it comes to Search Engine Optimization, one of the most important factors that will determine how high you rank on the first pages of Google is domain authority. But what exactly is it and what does it say about your website? Domain authority is a competitive metric that was first […]
The power of exclusivity: would you spend $300,000 on this purse?
When quality loses its ability to justify price, the power of brand exclusivity takes its place. Sure, the quality of a $30 T-shirt is probably much better than the quality of a $3 T-shirt. And how about a 300-dollar one? It can’t be that much better, right? At this point, you are no longer buying […]
3 Marketing lessons from Starbucks
Who doesn’t know Starbucks? Yes, the coffeehouse chain that you stumble across every street corner, with its bizarre mermaid logo, and its huge coffee cups. The same brand capable of attracting flocks of girls worldwide simultaneously with their fancy Pumpkin Spice latte around Halloween. Whether you love it or hate it, Starbucks operates in more […]
Check out these 10 awesome Facebook Ads from AdEspresso
Are you on Facebook? You probably are. According to Statista, there are about 2.07 billion of active Facebook users worldwide, which is around 29.5% of the whole world population. How impressive is that? But, while I am wasting time getting impressed by these numbers, companies are not wasting theirs. Facebook is the top ad channel […]
LinkedIn Learning: How to get started with Digital Marketing
Are you considering a career in Digital Marketing, but you are not sufficiently familiar with the topic in order to make a decision? In the past few weeks, I had a few friends asking me whether switching to a career in Digital Marketing will be the right choice for their professional development, so this one […]