Hello, and welcome to my blog! Let me present myself.
My name is Ani and I am a trilingual Digital Marketing & Analytics Specialist with 5 years of experience across multiple sectors including Cloud-based services, SaaS, Digital payments, Mobile apps, and Executive Education, among others.
My expertise covers areas such as Google Ads, Google Analytics, Search Engine Optimization, Content Marketing, and Social Media.
Video ads are one of the most popular ad formats on LinkedIn, probably second just after Sponsored Content. When it comes to configuration and segmentation, they are relatively easy to set up, but one thing is for sure. The video production can be...
Carousel ads can be a really fun and efficient way to promote your products or services on LinkedIn. They also give you a lot of space for creativity. However, creating your first ad can be a challenge! For this reason, I have compiled some awesome...
In a bid to acquire customers, many subscription-based companies offer a free trial as a part of their pricing strategy. However, despite the growing popularity of free trials as a customer acquisition tool in the SaaS industry, not everyone is...
You think you know your competitors? Think again! In today’s article, I will test your ability to understand your strategic opponents… and, show you how to perform a successful Startup competitor analysis so you can always be one step...
When it comes to Influencer Marketing, engagement metrics such as likes and comments are some of the best measures for actual social impact. In fact, companies that sponsor influencers follow them closely to evaluate their return on investment...
With costs per click that can reach up to 15 euros, it is no surprise that many companies are shying away from advertising on LinkedIn. However, if done right, your cost per lead can actually drop lower than traditionally cheaper channels like...
Reaching people on LinkedIn isn’t always easy when they aren’t your first connections. First, you will have to build your network, which takes a long time. And even this is not a guarantee that you will be able to reach the right...
Making the decision to put prices on your website is not easy for any company. A lot of businesses are inclined to believe that by publishing prices on their web, they are exposing themselves to competitors. And on top of that, they might even...
With over 200 ranking factors to consider when it comes to Search Engine Optimization, it is no surprise that permalinks are often underrated. However, they can be highly beneficial for your wbeiste when done correctly. Today, we will see what...
Retargeting is a great way to increase your impact on users who have already shown interest in your business. However, the way you set it up and use it can slightly differ across digital channels. Today, we will see a step-by-step guide to LinkedIn...
Did you ever focus on something in the distance so much that you didn’t pay attention to what is happening right before your eyes? This is how internal links would feel…if they weren’t just pieces of code, of course. What I am...
The importance of backlinks in SEO is absolutely indisputable. When it comes to ranking factors, they can single-handedly skyrocket your positioning faster than many others. Today, we will give them a complete introduction, and we will see how to...
LinkedIn Sales Navigator can be a great tool for generating leads efficiently if you are doing it the right way. Well, of course, Sales isn’t like Math where everything works perfectly with the right formula every time. If it was, it...
Establishing trustworthiness is of crucial importance for any business on the Internet. Search engines have to filter through millions of pages to sort out the shady ones, and show relevant and credible content to their users. Today, we will see...
If you are in the B2B industry, chances are that the majority of your target audience is on LinkedIn. However, do you keep track of how it actually engages with your company? Today, we will see some of the best LinkedIn metrics and KPIs that all...
If done right, Email Marketing can be a highly effective strategy for building a long-term relationship with your leads and customers. However, even companies with experience can sometimes commit email marketing mistakes that can cause their...
Selecting the right bid strategy for your Google Ads campaigns will be key for achieving your advertising goals. However, understanding the different types of Google Ads bidding strategies, and when to choose which one, can be very confusing...
Are you looking for some inspiration to make better and more converting ads on LinkedIn? Or maybe your segmentation is on point, but you are stuck with the creative part? No matter the case, here are my top 57 LinkedIn Ad Examples that might help...
Blogging is one of the most essential elements of Content Marketing. Besides from being a great contributor to SEO, it is also one of the most efficient ways to show your expertise as a company – or a professional. For this reason, developing...
LinkedIn Lead Ads are a great way to generate high-quality leads for your business without ruining user experience. Implementing a Lead Gen form into your ads can reduce the Cost per Lead by up to 3 times compared to an ad with regular landing! On...
