Nowadays, video marketing is a powerful tool to promote business and achieve success. When choosing a content marketing strategy, brands choose visual means due to their convenience and effectiveness. It’s known that people better perceive video...
If you are keeping up with your website’s SEO metrics, you could be seeing a certain something called ‘DA scores’ in your reports. And if you are a novice in the whole SEO biz, you could be a bit confused as to what these mean and how much of a...
If you’ve been looking to scale your ad earnings, then you’ve probably come across the solution known as header bidding. It’s a tempting upgrade for any publisher who wants to see a 20-50% increase in earnings when switching from a network like...
There’s never been a better moment to start an online boutique than now, as more and more people shop for clothes, shoes, and accessories online. Due to the convenience and security that internet businesses give, customers are more likely to...
If you are running a website, you probably spend a good amount of time thinking about traffic. Every time a page is refined, or new content is published, it almost becomes an obsession to keep checking the number of new visitors coming to the...
Founded in 1987 in Austria, Red Bull quickly became one of the leading companies in the energy drink market through a series of brilliant Marketing strategies that skyrocketed the brand’s value. Today, the company holds the highest market...
What is so unique about Times Square advertising? Continue reading to learn more! Times Square is a major commercial intersection, tourist destination, and one of the most iconic neighborhoods of New York City known for its numerous billboards and...
A newsletter is one of the most common kinds of marketing email sent, yet it remains one of the toughest to get right. Almost every brand wants to have a crack at it as it gives you a direct option to communicate with your potential customers. But...
To say that Netflix’s South Korean series Squid Game was a success may as well be an understatement. Watched by 142 million households globally with over 1.9 billion minutes of viewing (and counting), Squid Game became the #1 show in Netflix...
With over 1 million verified software reviews, Capterra is the leading marketplace and review system for software products across the globe. However, it is also a great platform for technology vendors that are looking to reach a very specific target...
What is the purpose of a mission statement, and what does this concept really mean for businesses? Is it a must-have for every organization? What makes a good mission statement? We are going to answer these and other related questions in this...
If you’ve been running your ads for a while, but you are just not getting the same results anymore, there is a high chance that your audience is experiencing ad fatigue. Today, we will discuss what ad fatigue really is, what are the warning...
Businesses today have shifted focus from offline marketing to social media platforms. Social media marketing has evolved over a period with significant changes in the way audiences interact with advertisements. The use of modern-day advertisements...
With a total of 16 billion YouTube views, 71.1 million subscribers and hundreds of broken records, there is no doubt that South Korean K-pop group Blackpink has taken the world by storm. However, despite their popularity, many fans have been...
Are you looking for some inspiration to make better and more converting ads on LinkedIn? Or maybe your segmentation is on point, but you are stuck with the creative part? No matter the case, here are my top LinkedIn Ad Examples that might help you...
Many companies take on a differentiation approach to compete within their industry, seeking to stand out from the crowd by delivering a unique product or service. Unfortunately, there are many things that can go wrong during the process. Today, we...
Despite the rise of many digital advertising platforms over the last decade, Email Marketing continues to be one of the most effective ways to reach and communicate with your audience. In this article, we will talk about Email Marketing and what...
Cost leadership is one of the main strategies that companies use to establish a competitive advantage within their industry. If implemented correctly, it can provide a lot of benefits for businesses of all sizes. In this article, we will discuss...
When we are thinking about digital campaigns, and even traditional offline advertising, the first thing that comes to our mind is coming up with brilliant and creative ideas for our visuals. Posters, banners, billboards – yes, they are all...
One of the biggest mistakes that many businesses make is not having a clear target audience. Instead of focusing on a certain niche of ideal customers, they try to cater to everyone, leading to an ineffective communication, underperforming strategy...
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