Hello, and welcome to my blog! Let me present myself.
My name is Ani and I am a trilingual Digital Marketing & Analytics Specialist with 5 years of experience across multiple sectors including Cloud-based services, SaaS, Digital payments, Mobile apps, and Executive Education, among others.
My expertise covers areas such as Google Ads, Google Analytics, Search Engine Optimization, Content Marketing, and Social Media.
The Google Ads Display Network is an advertising system of over 2 million websites that partner with Google. With its capability to reach over 90% of Internet users worldwide, it is undoubtedly one of the most powerful networks for many advertisers...
Despite the fact that Content Marketing is in it’s Golden Age, many companies are still wondering if it’s worth maintaining a blog on their website. And of course, they are right to do so – it takes time, effort, a lot of research...
When used correctly, social media can help to drive more people to your website, increase brand awareness, and generate mountains of sales. It can also hurt your brand’s reputation when not used correctly as well. If you’re not sure how social media...
SEO monitoring, brand growth, and proxies. These, once very separate entities, have become interconnected in the modern business world. Nowadays businesses continuously strive to stay sharp in the competitive market and get more customers’ attention...
Over the last decade, Digital Marketing has gained the reputation of being one of the most dynamic careers on the job market. From constant SEO updates to platforms changing completely from one day to the next, it can be hard to keep up. So today...
As the whole world is moving to online platforms following the global pandemic, pursuing a career in Digital Marketing now makes more sense than ever before. However, what soft Digital Marketing skills do you need in order to succeed as a Marketer...
If you are thinking about advertising on LinkedIn, one of the most important things that you will have to decide before launching your campaign is the format of your ads. However, if you don’t have the budget to test all 7 of them, how do you...
As the world is becoming increasingly digital, especially amidst the global COVID-19 pandemic, more and more people are looking for online courses to develop new skills and enhance existing ones. However, this also means that more online learning...
In 2017, LinkedIn introduced Lead Gen forms with the purpose of helping companies generate high-quality leads with just a couple of clicks. Because these forms come pre-filled with data straight from the users’ profile, they are supposed to be...
With a portfolio of over 7 billion videos, of which 5 billion are watched every single day, YouTube has deservingly established itself as the most popular video platform in the world. For content publishers, this unbeatable variety means that...
Over the past decade, YouTube gradually worked its way to becoming an essential part of our daily lives. From cat videos to documentaries and streams of the latest movies from Hollywood, there is no doubt that it has something for everyone. With a...
Link building has been a vital SEO strategy for quite some time now. But for those of you that are new to SEO, you’re probably wondering… “What is it? And why do I need it?” Why link building needs to be part of your SEO strategy Link building...
Google Adsense is one of the most popular advertising networks for website publishers. With over 2 million third-party partners, the platform has a huge inventory of text, image, video or interactive media advertisements that can generate earnings...
To better understand the concept of LinkedIn Lookalike audiences, it is first important to keep in mind that every business has an ideal customer. According to Smart Insights, leads need to meet the following criteria in order to be qualified as...
What can we learn from some of the best customer experience examples out there? Keep on reading to learn more! I don’t want to sound cliché, but there is no doubt that the world has been changing dramatically over the last few years. Even...
LinkedIn Matched Audiences is a set of tools that was first introduced by LinkedIn in 2017 as a new way for businesses to connect with their target audience. It works by combining professional data with your own first-party data to re-target web...
If you are looking for an Elementor Pro Review, sometimes the perspective of a complete beginner instead of an experienced professional can give you a better idea on what to expect. So, keep on reading to find out more! A few months ago, I created...
A case study on Artificial Intelligence ethics – Welmo’s self-driving cars. Artificial Intelligence, or simply AI, has always been a fascinating (and a bit scary) concept. However, no matter how you look at it, there is no denying that...
Do you want to learn how to write YouTube titles that get views? Continue reading for more! With a global reach of 2 billion logged-in monthly users, it is no surprise that YouTube has become one of the biggest platforms for monetizable content in...
Machine learning can help marketers to extract insights from data and find actionable tactics to improve their marketing campaigns. Two of the most common marketing questions marketers ask are “Where can I find quality leads?” and “How can I improve...
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