animitevabg

Hello, and welcome to my blog! Let me present myself.

My name is Ani and I am a trilingual Digital Marketing & Analytics Specialist with 5 years of experience across multiple sectors including Cloud-based services, SaaS, Digital payments, Mobile apps, and Executive Education, among others.

My expertise covers areas such as Google Ads, Google Analytics, Search Engine Optimization, Content Marketing, and Social Media.

google analytics metrics - location data

15 Essential Google Analytics Metrics You Need to Track

If I ever got stranded on an isolated virtual island and I only had to choose one tool for my business, that would be Google Analytics. Yes, I realize that this example doesn’t make much sense, but I just wanted to stress on how important it...

unique selling proposition examples

16 Unique Selling Proposition Examples in 2020

A Unique Selling Proposition (USP), also known as unique selling point, refers to the distinctive characteristic that makes your company or product stand out from the competitors. In other words, what makes you different from other businesses in the...

linkedin dynamic ads examples

13 Inspiring LinkedIn Dynamic Ads Examples

If you’ve ever been for more than a few seconds on LinkedIn, you have probably seen those personalized ads that appear at the right side of your screen with you profile image in them. These ads are called Dynamic ads, and they are a great way...

10 Golden Marketing rules in the 21st Century

For the last couple of decades, Marketing has been continuously evolving to adapt to the new customers of the digital era. Nowadays, they have become smarter, more informed, more curious, and more sceptical than ever. However, as customers are...

All 6 LinkedIn Bid Types (and how they work!)

Establishing a good bidding strategy on LinkedIn is key to maximizing results within your budget. Some strategies will give you more control over your Cost per Click, while others are completely automated. Today, we will look at all the possible...

linkedin campaign objectives

The 7 LinkedIn Objectives & How to Use Them

A couple of years ago, LinkedIn introduced objective-based advertising to their Campaign Manager with the idea of helping businesses achieve their Marketing goals. Today, it has evolved into 7 different, highly-targeted LinkedIn objectives designed...

facebook ad examples

75 Beautiful Facebook Ad Examples in 2020

If you are new to Facebook advertising, the chances are that you don’t know where to start. And it’s completely normal. After all, you probably don’t have enough experience yet. However, there is one quick way to make sure that...

linkedin dynamic ads

LinkedIn Dynamic Ads: The Complete Guide

With over 575 million total users, of which 260 million are active each month, it is no surprise that LinkedIn is a very important platform for advertisers who want to reach a wide professional audience. Its variety of ad formats are a huge...

Keywords vs Search Terms: What is the Difference?

In a casual Marketing conversation, keywords and search terms are often used interchangeably. However, they are actually different, as one is from the perspective of the user while the other one – of the advertiser. Today, we will compare...

linkedin text ads examples

25 LinkedIn Text Ads Examples that are Crushing it

If you are regularly browsing through your LinkedIn feed, you have probably already seen those tiny ads that appear at the top of your feed. Or at the right side panel. These are the so-called text ads, and they are typically the cheapest LinkedIn...

increase linkedin followers

25 Ways to increase LinkedIn followers on your Company Page

With over 500 million active members, LinkedIn is undoubtedly the most important professional social media among businesses. In fact, an organization that doesn´t have a Company Page on LinkedIn will probably not be taken seriously by people who are...

linkedin text ads

7 Essential Tips for Your LinkedIn Text Ads

Whether you are advertising on LinkedIn, or simply planning to do so at some point in the future, you will have to play your cards right if you want to get the best out of your ads. Especially considering that, compared to other digital channels...

mailchimp

27 Must-have Free Marketing Tools for Small Businesses

Starting your own small business from scratch can be a challenging task without the right resources. Especially if you are trying to achieve your goals on a very limited budget. Today, I have compiled a list of my favourite free marketing tools for...

How to Create a LinkedIn Profile: 7 Essential Steps

If my friends know anything about me, it is the fact that I can get pretty annoying giving them a constant reminder to create a LinkedIn profile. Well, the reason why is because I really believe in it. You see, having a profile on LinkedIn is like...

8 Expert Tips on Writing an Effective Google Ads copy

Let’s be honest: writing a Google Ads copy doesn’t require a degree in literature. In fact, you don’t even have to be a Digital Marketing expert in order to do it well. However, learning how to craft effective text ads definitely...

cost per lead

The Beginner’s Guide to Cost per Lead (CPL)

Unless you are The Coca Cola Company or another multinational corporation, chances are that you have a limited Marketing budget. And the problem with limited budgets is that…well, they finish. But before they finish, we want to get the best...

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