E-books are one of the most efficient ways for generating qualified leads and obtaining valuable data that will help you develop a great Inbound Marketing strategy. However, writing an e-book for a B2B audience is not the same as capturing B2C...
FinTech and Banks – friends or foes? During the last few years, companies in the FinTech sector have been consolidating their position as leaders in the digital disruption of the financial industry. For many, their strongly technological core...
Writing an effective product announcement is just as important as the product itself. Your customers can’t really make a good use of your new functionalities if they never find out about them. This is especially true for Startups. In a company where...
Revolut, one of the fastest-growing FinTech companies in the field of mobile banking, officially became a startup unicorn after raising $250 million in a Series C investment round led by the venture capital firm DST Global. Europe’s fastest...
Let’s be honest: we love looking for shortcuts to make things happen overnight. When I started working at my current company, I was assigned the task to manage our Twitter account, and because I had never consistently managed a corporate...
The startup world is full of infinite challenges. Financial management struggles, budget limitations, insufficient human resources, dynamic markets – and, if this wasn’t enough, the Marketing department isn’t falling behind either...
Bringing qualified, high-volume web traffic is the main purpose of every company’s efforts towards building a solid digital presence and attracting the right customers. However, the user’s arrival at your website doesn’t mean...
LinkedIn is one of the fastest-growing social channels for business networking. However, despite its growing popularity and more than 467 million users, there are still some questions that remain unclear among its community. Today, I decided to...
Today, I was feeling entertained, so I decided to publish a different kind of post. As a person who browses LinkedIn a lot, I have started to identify some type of users that regularly appear (or not) on my feed. So, I decided to sum them up into 6...
In Marketing, we often talk about lead generation, customer acquisition, organic growth, and other bizarre terms that might scare people away or just bore them to death. But don’t worry; you won’t have to call an exorcist if your company...
