If I ever got stranded on an isolated virtual island and I only had to choose one tool for my business, that would be Google Analytics. Yes, I realize that this example doesn’t make much sense, but I just wanted to stress on how important it...
A Unique Selling Proposition (USP), also known as unique selling point, refers to the distinctive characteristic that makes your company or product stand out from the competitors. In other words, what makes you different from other businesses in the...
If you’ve ever been for more than a few seconds on LinkedIn, you have probably seen those personalized ads that appear at the right side of your screen with you profile image in them. These ads are called Dynamic ads, and they are a great way...
For the last couple of decades, Marketing has been continuously evolving to adapt to the new customers of the digital era. Nowadays, they have become smarter, more informed, more curious, and more sceptical than ever. However, as customers are...
Establishing a good bidding strategy on LinkedIn is key to maximizing results within your budget. Some strategies will give you more control over your Cost per Click, while others are completely automated. Today, we will look at all the possible...
A couple of years ago, LinkedIn introduced objective-based advertising to their Campaign Manager with the idea of helping businesses achieve their Marketing goals. Today, it has evolved into 7 different, highly-targeted LinkedIn objectives designed...
Did you know that more than 2 billion blog posts are published every year? That’s about 4,000 every single minute! With these mind-blowing numbers in mind, it is no surprise that the content marketing industry is really taking off. Today, we...
How long should your blog post be in order to rank well in search engines? Whether you are just starting with blogging, or have been doing so for some time, this is a question that you have probably asked yourself at least one. Today, we will...
If you are new to Facebook advertising, the chances are that you don’t know where to start. And it’s completely normal. After all, you probably don’t have enough experience yet. However, there is one quick way to make sure that...
With over 575 million total users, of which 260 million are active each month, it is no surprise that LinkedIn is a very important platform for advertisers who want to reach a wide professional audience. Its variety of ad formats are a huge...
In a casual Marketing conversation, keywords and search terms are often used interchangeably. However, they are actually different, as one is from the perspective of the user while the other one – of the advertiser. Today, we will compare...
If you are regularly browsing through your LinkedIn feed, you have probably already seen those tiny ads that appear at the top of your feed. Or at the right side panel. These are the so-called text ads, and they are typically the cheapest LinkedIn...
With over 500 million active members, LinkedIn is undoubtedly the most important professional social media among businesses. In fact, an organization that doesn´t have a Company Page on LinkedIn will probably not be taken seriously by people who are...
Whether you are advertising on LinkedIn, or simply planning to do so at some point in the future, you will have to play your cards right if you want to get the best out of your ads. Especially considering that, compared to other digital channels...
Starting your own small business from scratch can be a challenging task without the right resources. Especially if you are trying to achieve your goals on a very limited budget. Today, I have compiled a list of my favourite free marketing tools for...
In Digital Marketing, we often talk about lead generation, customer acquisition, organic growth, and other bizarre terms that might scare people away or just bore them to death. But don’t worry! You won’t have to call an exorcist if your...
When it comes to digital advertising, the average Cost per Click can vary a lot between channels. Some are significantly cheaper, while others tend to be more expensive. But where is LinkedIn placed on this spectrum, and how much do LinkedIn ads...
If my friends know anything about me, it is the fact that I can get pretty annoying giving them a constant reminder to create a LinkedIn profile. Well, the reason why is because I really believe in it. You see, having a profile on LinkedIn is like...
Let’s be honest: writing a Google Ads copy doesn’t require a degree in literature. In fact, you don’t even have to be a Digital Marketing expert in order to do it well. However, learning how to craft effective text ads definitely...
Unless you are The Coca Cola Company or another multinational corporation, chances are that you have a limited Marketing budget. And the problem with limited budgets is that…well, they finish. But before they finish, we want to get the best...
