Has this ever happened to you? You open your Google Analytics, take an excited look at your data…and bam! A huge bounce rate hits you in the face. It probably did – that’s why you are here. 🙂 Today, we are going to learn some...
Compared to other digital channels, LinkedIn Ad Targeting is relatively simple to use by people with no previous experience in Marketing. Since LinkedIn’s Campaign Manager had a huge makeover this year, it has become more user-friendly than...
Let’s be honest: we, Marketers, love to talk about our products. And we usually have a lot to say! However, if you aren’t new to Google advertising, you have probably noticed by far that the search engine isn’t at all too generous...
We already know that a high-quality keyword research is an absolute must for having well-performing ads in Google. However, there is one important factor for increasing your quality score that not always gets the attention it deserves: negative...
Lead generation is never an easy task, but it can be especially challenging for B2B companies. Businesses within all industries are constantly looking for new ways to reach and engage with their target audience. Well, there is one advertising tool...
What is Google Ads Quality Score? This is a question that I get asked all the time (you know, my family is curious 🙂 ). This term appears out of the blue every time advertising on Google is concerned. And it is not by coincidence! In fact, quality...
LinkedIn Carousel Ads were introduced for the first time in July 2018 as a new way to enhance advertising through interactive storytelling. They allow companies to add texture to their stories through multiple visuals with the purpose of...
Are you considering LinkedIn as an advertising platform for your business? Or you’ve just started your first ads on the professional social network? In both cases, the most important initial configuration that you will have to do is to set up...
Getting started with Digital Marketing doesn’t have to be difficult – nor expensive. Today, I will show you the best free Digital Marketing Courses for beginners to get you up and going with one of the most trending topics on the market...
With over 550 million users and counting, LinkedIn is one of the fastest-growing social channels for business networking. However, despite its increasing popularity, there are still some questions that even experienced users have. Today, I will try...
Is LinkedIn Premium really worth it for job seekers? This is a question that many people looking for new career opportunities on the biggest professional network ask themselves. With over 550 million active members, LinkedIn offers some interesting...
Let’s be honest: we love looking for shortcuts to make things happen overnight. When I started working at my current company, I was assigned the task to manage our Twitter account. And, because I had never consistently managed a corporate...
The startup world is full of infinite challenges. Financial management struggles, budget limitations, insufficient human resources, dynamic markets – and, if this wasn’t enough, the Marketing department isn’t falling behind either...
Bringing qualified, high-volume web traffic is the main purpose of every company’s efforts towards building a solid digital presence and attracting the right customers. However, the user’s arrival at your website doesn’t mean...
Today, I was feeling entertained, so I decided to publish a different kind of post. As a person who browses LinkedIn a lot, I have started to identify some type of users that regularly appear (or not) on my feed. So, I decided to sum them up into 6...
With the incredible reach of smartphones across the globe, and the steady increase of mobile consumption on a daily basis, it is surprising that a lot of companies are not investing in mobile advertising yet. According to Statista, the mobile...
With the boom of social media in the past few years, Influencer Marketing has become one of the hottest ways for reaching influential people and targeting potential buyers. Nowadays, social channels like Instagram, Facebook and YouTube have evolved...
WhatsApp, one of the most popular instant messaging application amongst millennials, just launched a new business app designed exclusively for small business owners. With this app, the company that was founded in 2009 by former Yahoo employees Brian...
If something clearly makes LinkedIn different from other social channels, it is the fact that is not a “fast-food” platform. It is a long-term commitment on creating and nurturing relationships with people who share similar interests...
Who doesn’t know Starbucks? Yes, the coffeehouse chain that you stumble across every street corner, with its bizarre mermaid logo, and its huge coffee cups. The same brand capable of attracting flocks of girls worldwide simultaneously with...
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