Hello, and welcome to my blog! Let me present myself.

My name is Ani and I am a trilingual Digital Marketing & Analytics Specialist with 5 years of experience across multiple sectors including Cloud-based services, SaaS, Digital payments, Mobile apps, and Executive Education, among others.

My expertise covers areas such as Google Ads, Google Analytics, Search Engine Optimization, Content Marketing, and Social Media.

startup competitor analysis

21 Ways to Reduce Bounce Rate (That Work)

Has this ever happened to you? You open your Google Analytics, take an excited look at your data…and bam! A huge bounce rate hits you in the face. It probably did – that’s why you are here. 🙂 Today, we are going to learn some...

google ads extensions

The Complete Guide to Google Ads Extensions (2022)

Let’s be honest: we, Marketers, love to talk about our products. And we usually have a lot to say! However, if you aren’t new to Google advertising, you have probably noticed by far that the search engine isn’t at all too generous...

negative keyword list

5 Practical Ways to Build Your Negative Keyword List

We already know that a high-quality keyword research is an absolute must for having well-performing ads in Google. However, there is one important factor for increasing your quality score that not always gets the attention it deserves: negative...

linkedin sponsored inmail best practices

11 Best Practices for LinkedIn Sponsored InMail (2022)

Lead generation is never an easy task, but it can be especially challenging for B2B companies. Businesses within all industries are constantly looking for new ways to reach and engage with their target audience. Well, there is one advertising tool...

What is Google Ads Quality Score? (and Why it Matters)

What is Google Ads Quality Score? This is a question that I get asked all the time (you know, my family is curious 🙂 ). This term appears out of the blue every time advertising on Google is concerned. And it is not by coincidence! In fact, quality...

linkedin carousel ads

The 3-Step-Guide to LinkedIn Carousel Ads (+5 tips)

LinkedIn Carousel Ads were introduced for the first time in July 2018 as a new way to enhance advertising through interactive storytelling. They allow companies to add texture to their stories through multiple visuals with the purpose of...

50 common linkedin questions

LinkedIn FAQ: Answering 50 Frequently Asked Questions

With over 550 million users and counting, LinkedIn is one of the fastest-growing social channels for business networking. However, despite its increasing popularity, there are still some questions that even experienced users have. Today, I will try...

startup marketing challenges

3 Startup Marketing Challenges (and how to overcome them)

The startup world is full of infinite challenges. Financial management struggles, budget limitations, insufficient human resources, dynamic markets – and, if this wasn’t enough, the Marketing department isn’t falling behind either...

Types of users on LinkedIn

The 6 types of LinkedIn users: which one are you?

Today, I was feeling entertained, so I decided to publish a different kind of post. As a person who browses LinkedIn a lot, I have started to identify some type of users that regularly appear (or not) on my feed. So, I decided to sum them up into 6...

The 10 Commandments of LinkedIn networking

If something clearly makes LinkedIn different from other social channels, it is the fact that is not a “fast-food” platform. It is a long-term commitment on creating and nurturing relationships with people who share similar interests...

3 Marketing lessons from Starbucks

Who doesn’t know Starbucks? Yes, the coffeehouse chain that you stumble across every street corner, with its bizarre mermaid logo, and its huge coffee cups. The same brand capable of attracting flocks of girls worldwide simultaneously with...


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