LinkedIn Sales Navigator can be a great tool for generating leads efficiently if you are doing it the right way. Well, of course, Sales isn’t like Math where everything works perfectly with the right formula every time. If it was, it...
Establishing trustworthiness is of crucial importance for any business on the Internet. Search engines have to filter through millions of pages to sort out the shady ones, and show relevant and credible content to their users. Today, we will see...
If you are in the B2B industry, chances are that the majority of your target audience is on LinkedIn. However, do you keep track of how it actually engages with your company? Today, we will see some of the best LinkedIn metrics and KPIs that all...
If done right, Email Marketing can be a highly effective strategy for building a long-term relationship with your leads and customers. However, even companies with experience can sometimes commit Email Marketing mistakes that can cause their...
Blogging is one of the most essential elements of Content Marketing. Besides from being a great contributor to SEO, it is also one of the most efficient ways to show your expertise as a company – or a professional. For this reason, developing...
LinkedIn Lead Ads are a great way to generate high-quality leads for your business without ruining user experience. Implementing a Lead Gen form into your ads can reduce the Cost per Lead by up to 3 times compared to an ad with regular landing! On...
Whether you are doing SEM or SEO, you probably know that you aren’t going anywhere without keywords. In fact, you can’t do much on the Internet at all without them. However, good keyword tools can sometimes be very expensive. But...
Money can’t buy everything…but it can buy you ad space on Google. As advertising on TV has become rather obsolete for catching up with millennials, companies have smartly moved towards Digital Marketing in order to capture clients in...
If you are new to Search Engine Optimization, it is not difficult to get overwhelmed with the amount of information out there. It is a lot, it is confusing, and you will probably get frustrated when trying to connect the pieces. I have been there...
LinkedIn Sponsored Ads are a great way to reach your audience at the right time with the right message. All without interrupting user experience on the platform! Compared to Display advertising, these native ads integrate seamlessly as a part of...
Has this ever happened to you? You open your Google Analytics, take an excited look at your data…and bam! A huge bounce rate hits you in the face. It probably did – that’s why you are here. 🙂 Today, we are going to learn some...
Compared to other digital channels, LinkedIn Ad Targeting is relatively simple to use by people with no previous experience in Marketing. Since LinkedIn’s Campaign Manager had a huge makeover this year, it has become more user-friendly than...
Let’s be honest: we, Marketers, love to talk about our products. And we usually have a lot to say! However, if you aren’t new to Google advertising, you have probably noticed by far that the search engine isn’t at all too generous...
We already know that a high-quality keyword research is an absolute must for having well-performing ads in Google. However, there is one important factor for increasing your quality score that not always gets the attention it deserves: negative...
Lead generation is never an easy task, but it can be especially challenging for B2B companies. Businesses within all industries are constantly looking for new ways to reach and engage with their target audience. Well, there is one advertising tool...
What is Google Ads Quality Score? This is a question that I get asked all the time (you know, my family is curious 🙂 ). This term appears out of the blue every time advertising on Google is concerned. And it is not by coincidence! In fact, quality...
LinkedIn Carousel Ads were introduced for the first time in July 2018 as a new way to enhance advertising through interactive storytelling. They allow companies to add texture to their stories through multiple visuals with the purpose of...
Are you considering LinkedIn as an advertising platform for your business? Or you’ve just started your first ads on the professional social network? In both cases, the most important initial configuration that you will have to do is to set up...
Getting started with Digital Marketing doesn’t have to be difficult – nor expensive. Today, I will show you the best free Digital Marketing Courses for beginners to get you up and going with one of the most trending topics on the market...
With over 550 million users and counting, LinkedIn is one of the fastest-growing social channels for business networking. However, despite its increasing popularity, there are still some questions that even experienced users have. Today, I will try...
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