Hello, and welcome to my blog! Let me present myself.

My name is Ani and I am a trilingual Digital Marketing & Analytics Specialist with 5 years of experience across multiple sectors including Cloud-based services, SaaS, Digital payments, Mobile apps, and Executive Education, among others.

My expertise covers areas such as Google Ads, Google Analytics, Search Engine Optimization, Content Marketing, and Social Media.

moz spam score - domain authority score

What is Domain Authority Score (DA), and is it an SEO factor?

Establishing trustworthiness is of crucial importance for any business on the Internet. Search engines have to filter through millions of pages to sort out the shady ones, and show relevant and credible content to their users. Today, we will see...

linkedin metrics and kpis, linkedin analytics

All About LinkedIn Metrics & KPIs (LinkedIn Analytics)

If you are in the B2B industry, chances are that the majority of your target audience is on LinkedIn. However, do you keep track of how it actually engages with your company? Today, we will see some of the best LinkedIn metrics and KPIs that all...

10 Ideas to Help You Improve Your Blog Writing Skills

Blogging is one of the most essential elements of Content Marketing. Besides from being a great contributor to SEO, it is also one of the most efficient ways to show your expertise as a company – or a professional. For this reason, developing...

linkedin lead ads

How to Create LinkedIn Lead Ads in 5 Simple Steps

LinkedIn Lead Ads are a great way to generate high-quality leads for your business without ruining user experience. Implementing a Lead Gen form into your ads can reduce the Cost per Lead by up to 3 times compared to an ad with regular landing! On...

free keyword research

10 Ways to do Free Keyword Research (Without Tools!)

Whether you are doing SEM or SEO, you probably know that you aren’t going anywhere without keywords. In fact, you can’t do much on the Internet at all without them. However, good keyword tools can sometimes be very expensive. But...

search engine marketing short tail

Search Engine Marketing for Beginners: The Complete Guide

Money can’t buy everything…but it can buy you ad space on Google. As advertising on TV has become rather obsolete for catching up with millennials, companies have smartly moved towards Digital Marketing in order to capture clients in...

seo for beginners

The Simple Introduction to SEO for Beginners

If you are new to Search Engine Optimization, it is not difficult to get overwhelmed with the amount of information out there. It is a lot, it is confusing, and you will probably get frustrated when trying to connect the pieces. I have been there...

linkedin sponsored ads

9 Tips for High-Converting LinkedIn Sponsored Ads

LinkedIn Sponsored Ads are a great way to reach your audience at the right time with the right message. All without interrupting user experience on the platform! Compared to Display advertising, these native ads integrate seamlessly as a part of...

startup competitor analysis

21 Ways to Reduce Bounce Rate (That Work)

Has this ever happened to you? You open your Google Analytics, take an excited look at your data…and bam! A huge bounce rate hits you in the face. It probably did – that’s why you are here. 🙂 Today, we are going to learn some...

google ads extensions

The Complete Guide to Google Ads Extensions (2022)

Let’s be honest: we, Marketers, love to talk about our products. And we usually have a lot to say! However, if you aren’t new to Google advertising, you have probably noticed by far that the search engine isn’t at all too generous...

negative keyword list

5 Practical Ways to Build Your Negative Keyword List

We already know that a high-quality keyword research is an absolute must for having well-performing ads in Google. However, there is one important factor for increasing your quality score that not always gets the attention it deserves: negative...

linkedin sponsored inmail best practices

11 Best Practices for LinkedIn Sponsored InMail (2022)

Lead generation is never an easy task, but it can be especially challenging for B2B companies. Businesses within all industries are constantly looking for new ways to reach and engage with their target audience. Well, there is one advertising tool...

What is Google Ads Quality Score? (and Why it Matters)

What is Google Ads Quality Score? This is a question that I get asked all the time (you know, my family is curious 🙂 ). This term appears out of the blue every time advertising on Google is concerned. And it is not by coincidence! In fact, quality...

linkedin carousel ads

The 3-Step-Guide to LinkedIn Carousel Ads (+5 tips)

LinkedIn Carousel Ads were introduced for the first time in July 2018 as a new way to enhance advertising through interactive storytelling. They allow companies to add texture to their stories through multiple visuals with the purpose of...

50 common linkedin questions

LinkedIn FAQ: Answering 50 Frequently Asked Questions

With over 550 million users and counting, LinkedIn is one of the fastest-growing social channels for business networking. However, despite its increasing popularity, there are still some questions that even experienced users have. Today, I will try...


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