Hello, and welcome to my blog! Let me present myself.

My name is Ani and I am a trilingual Digital Marketing & Analytics Specialist with 5 years of experience across multiple sectors including Cloud-based services, SaaS, Digital payments, Mobile apps, and Executive Education, among others.

My expertise covers areas such as Google Ads, Google Analytics, Search Engine Optimization, Content Marketing, and Social Media.

update old content

Blast From the Past: Update Your Old Content for SEO!

Guest post by: Marc Bartolome With digital and content marketing improving constantly, it’s not surprising that brands continue to find ways to elevate their SEO strategies. When it comes to SEO, content truly reigns supreme–after all, pages...

email signatures

How Email Signatures Improve Your Marketing

The way you end off an email can influence the response of your message. Successful brands use engaging email signatures in order to captivate their audience and clients. By creating your own unique email signature, you can improve your marketing...

how to optimize email surveys

Optimizing Your Digital Marketing With Email Surveys

In today’s world, there are several methods that businesses use to get an insight into their customers’ opinions and thoughts about their brand. One tried and true method to collecting this important information is through a simple survey. A survey...

social media marketing

7 Best Social Media Marketing Trends in 2021

Guest article by Darrel Rios It’s 2021, and people use social media platforms for most online activities. So if you run any business, it’s immensely beneficial to make your brand visible on Twitter, Instagram, Facebook, etc. Here are the...

video for lead generation

The Best 5 Types of Content for Lead Generation

Guest article by Darrell Rios Every business could benefit from boosting its lead generation efforts. And producing more online content is one of the best ways to do it. But not all types of materials perform equally. The five types of content...

launching a brand in 2021

7 Must-Know Secrets for Launching a Brand in 2021

Guest post by Grant Polachek Over the years, we’ve seen entrepreneurs leap headfirst into the sea of business, only to discover that lurking under the surface were ravenous sharks waiting to consume them. In a video, Elon Musk revealed that in...

squarespace ecommerce platform

10 Best Ecommerce Platforms for Small Businesses in 2021

Guest post by Arthur Rowley Many years ago, custom websites would have cost a lot of money to develop. Nowadays, dramatic improvements have been made in technology that are easy to use, so things aren’t always hocus pocus! Today, it’s easy to build...

local seo tips

4 Local SEO Tips For Small Businesses to Try in 2021

Millions of local businesses struggled to survive 2020. But now that we’re halfway through 2021, the organizations that managed to muscle through are looking for ways to truly thrive post-pandemic. Although many digital marketing budgets were...

relationship marketing examples

Top 7 Real Life Relationship Marketing Examples in 2021

What are some of the best relationship marketing examples to get you inspired? Continue reading for more! As the increasing digitalization has enabled the access to endless amount of information, more and more companies are realizing the importance...

linkedin bidding strategies

Top 4 LinkedIn Bidding Strategies (And How They Work!)

Establishing a good bidding strategy on LinkedIn is key to maximizing results within your campaign budget. Some strategies will give you more control over your ad spending, while other take a more automated approach. Today, we will look at all the...

product announcement

4 Tips for a Killer Product Announcement (SaaS)

Writing an effective product announcement is just as important as the product itself. Your customers can’t really make a good use of your new functionalities if they never find out about them. This is especially true when it comes to startups and...

b2b ebooks

7 Great B2B eBooks & Resources Worth Reading

E-books are one of the most efficient ways for generating qualified leads and obtaining valuable data that will help you develop a great Inbound Marketing strategy. However, writing an e-book for a B2B audience is not the same as capturing B2C...