Has this ever happened to you? You open your Google Analytics, take an excited look at your data…and bam! A huge bounce rate hits you in the face. It probably did – that’s why you are here. 🙂 Today, we are going to learn some...
Compared to other digital channels, LinkedIn Ad Targeting is relatively simple to use by people with no previous experience in Marketing. Since LinkedIn’s Campaign Manager had a huge makeover this year, it has become more user-friendly than...
Let’s be honest: we, Marketers, love to talk about our products. And we usually have a lot to say! However, if you aren’t new to Google advertising, you have probably noticed by far that the search engine isn’t at all too generous...
We already know that a high-quality keyword research is an absolute must for having well-performing ads in Google. However, there is one important factor for improving your quality score that not always gets the attention it deserves: negative...
Improving the Quality Score of your keywords in Google Ads can make a huge difference to your ad performance. Higher ad placement, better click-through rates, and cheaper clicks are just some of the benefits that come with it. However, scoring a...
Lead generation is never an easy task, but it can be especially challenging for B2B companies. Businesses within all industries are constantly looking for new ways to reach and engage with their target audience. Well, there is one advertising tool...
What is Google Ads Quality Score? This is a question that I get asked all the time (you know, my family is curious 🙂 ). This term appears out of the blue every time advertising on Google is concerned. And it is not by coincidence! In fact, quality...
LinkedIn Carousel Ads were introduced for the first time in July 2018 as a new way to enhance advertising through interactive storytelling. They allow companies to add texture to their stories through multiple visuals with the purpose of...
With more than 500 million members, LinkedIn is undoubtedly one of the most important social media platforms for advertising. It is especially efficient for B2B companies – in fact, statistics show that over 80% of social media generated B2B...
Do LinkedIn Lead Gen forms work? Whether you are just starting with LinkedIn advertising, or just haven’t really tried Lead Gen yet, this is a question that you are probably going to ask yourself before you start using this feature. After all...
