Making the decision to put prices on your website is not easy for any company. A lot of businesses are inclined to believe that by publishing prices on their web, they are exposing themselves to competitors. And on top of that, they might even...
With over 200 ranking factors to consider when it comes to Search Engine Optimization, it is no surprise that permalinks are often underrated. However, they can be highly beneficial for your wbeiste when done correctly. Today, we will see what...
Retargeting is a great way to increase your impact on users who have already shown interest in your business. However, the way you set it up and use it can slightly differ across digital channels. Today, we will see a step-by-step guide to LinkedIn...
Did you ever focus on something in the distance so much that you didn’t pay attention to what is happening right before your eyes? This is how internal links would feel…if they weren’t just pieces of code, of course. What I am...
The importance of backlinks in SEO is absolutely indisputable. When it comes to ranking factors, they can single-handedly skyrocket your positioning faster than many others. Today, we will give them a complete introduction, and we will see how to...
LinkedIn Sales Navigator can be a great tool for generating leads efficiently if you are doing it the right way. Well, of course, Sales isn’t like Math where everything works perfectly with the right formula every time. If it was, it...
Establishing trustworthiness is of crucial importance for any business on the Internet. Search engines have to filter through millions of pages to sort out the shady ones, and show relevant and credible content to their users. Today, we will see...
If you are in the B2B industry, chances are that the majority of your target audience is on LinkedIn. However, do you keep track of how it actually engages with your company? Today, we will see some of the best LinkedIn metrics and KPIs that all...
If done right, Email Marketing can be a highly effective strategy for building a long-term relationship with your leads and customers. However, even companies with experience can sometimes commit email marketing mistakes that can cause their...
Selecting the right bid strategy for your Google Ads campaigns will be key for achieving your advertising goals. However, understanding the different types of Google Ads bidding strategies, and when to choose which one, can be very confusing...
Are you looking for some inspiration to make better and more converting ads on LinkedIn? Or maybe your segmentation is on point, but you are stuck with the creative part? No matter the case, here are my top 101 LinkedIn Ad Examples that might help...
Blogging is one of the most essential elements of Content Marketing. Besides from being a great contributor to SEO, it is also one of the most efficient ways to show your expertise as a company – or a professional. For this reason, developing...
LinkedIn Lead Ads are a great way to generate high-quality leads for your business without ruining user experience. Implementing a Lead Gen form into your ads can reduce the Cost per Lead by up to 3 times compared to an ad with regular landing! On...
Whether you are doing SEM or SEO, you probably know that you aren’t going anywhere without keywords. In fact, you can’t do much on the Internet at all without them. However, good keyword tools can sometimes be very expensive. But...
Money can’t buy everything…but it can buy you ad space on Google. As advertising on TV has become rather obsolete for catching up with millennials, companies have smartly moved towards Digital Marketing in order to capture clients in...
If you are new to Search Engine Optimization, it is not difficult to get overwhelmed with the amount of information out there. It is a lot, it is confusing, and you will probably get frustrated when trying to connect the pieces. I have been there...
LinkedIn Sponsored Ads are a great way to reach your audience at the right time with the right message. All without interrupting user experience on the platform! Compared to Display advertising, these native ads integrate seamlessly as a part of...
Has this ever happened to you? You open your Google Analytics, take an excited look at your data…and bam! A huge bounce rate hits you in the face. It probably did – that’s why you are here. 🙂 Today, we are going to learn some...
Compared to other digital channels, LinkedIn Ad Targeting is relatively simple to use by people with no previous experience in Marketing. Since LinkedIn’s Campaign Manager had a huge makeover this year, it has become more user-friendly than...
Let’s be honest: we, Marketers, love to talk about our products. And we usually have a lot to say! However, if you aren’t new to Google advertising, you have probably noticed by far that the search engine isn’t at all too generous...
