animitevabg

Experienced Marketing professional with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Optimization (SEO), Content Marketing, LinkedIn, Social Media, and Advertising.

Should B2B Companies Put Prices on Their Website? (+Quiz)

Making the decision to put prices on your website is not easy for any company. A lot of businesses are inclined to believe that by publishing prices on their web, they are exposing themselves to competitors. And on top of that, they might even...

permalinks best url structure

Permalinks: What is the best URL structure for SEO?

With over 200 ranking factors to consider when it comes to Search Engine Optimization, it is no surprise that permalinks are often underrated. However, they can be highly beneficial for your wbeiste when done correctly. Today, we will see what...

linkedin retargeting

LinkedIn Retargeting: The Complete Guide

Retargeting is a great way to increase your impact on users who have already shown interest in your business. However, the way you set it up and use it can slightly differ across digital channels. Today, we will see a step-by-step guide to LinkedIn...

internal links seo

7 Benefits of Using Internal Links for SEO

Did you ever focus on something in the distance so much that you didn’t pay attention to what is happening right before your eyes? This is how internal links would feel…if they weren’t just pieces of code, of course. What I am...

external backlinks

How to Check Site Backlinks (Beginner’s Guide)

The importance of backlinks in SEO is absolutely indisputable. When it comes to ranking factors, they can single-handedly skyrocket your positioning faster than many others. Today, we will give them a complete introduction, and we will see how to...

linkedin metrics and kpis, linkedin analytics

Top LinkedIn Metrics & KPIs: Overview (LinkedIn Analytics)

If you are in the B2B industry, chances are that the majority of your target audience is on LinkedIn. However, do you keep track of how it actually engages with your company? Today, we will see some of the best LinkedIn metrics and KPIs that all...

email marketing mistakes

13 Common Email Marketing Mistakes to Avoid at All Costs

If done right, Email Marketing can be a highly effective strategy for building a long-term relationship with your leads and customers. However, even companies with experience can sometimes commit email marketing mistakes that can cause their...

Google Ads Bidding Strategies: The Beginner’s Guide

Selecting the right bid strategy for your Google Ads campaigns will be key for achieving your advertising goals. However, understanding the different types of Google Ads bidding strategies, and when to choose which one, can be very confusing...

linkedin ad examples

57 LinkedIn Ad Examples to Spark Your Creativity

Are you looking for some inspiration to make better and more converting ads on LinkedIn? Or maybe your segmentation is on point, but you are stuck with the creative part? No matter the case, here are my top 101 LinkedIn Ad Examples that might help...

linkedin lead ads

How to Create LinkedIn Lead Ads in 5 Simple Steps

LinkedIn Lead Ads are a great way to generate high-quality leads for your business without ruining user experience. Implementing a Lead Gen form into your ads can reduce the Cost per Lead by up to 3 times compared to an ad with regular landing! On...

free keyword research

10 Ways to do Free Keyword Research (Without Tools!)

Whether you are doing SEM or SEO, you probably know that you aren’t going anywhere without keywords. In fact, you can’t do much on the Internet at all without them. However, good keyword tools can sometimes be very expensive. But...

search engine marketing short tail

Search Engine Marketing for Beginners

Money can’t buy everything…but it can buy you ad space on Google. As advertising on TV has become rather obsolete for catching up with millennials, companies have smartly moved towards Digital Marketing in order to capture clients in...

seo for beginners

Introduction to SEO for Beginners

If you are new to Search Engine Optimization, it is not difficult to get overwhelmed with the amount of information out there. It is a lot, it is confusing, and you will probably get frustrated when trying to connect the pieces. I have been there...

linkedin sponsored ads

9 Tips for High-Converting LinkedIn Sponsored Ads

LinkedIn Sponsored Ads are a great way to reach your audience at the right time with the right message. All without interrupting user experience on the platform! Compared to Display advertising, these native ads integrate seamlessly as a part of...

reduce bounce rate

21 Ways to Reduce Bounce Rate (That Work)

Has this ever happened to you? You open your Google Analytics, take an excited look at your data…and bam! A huge bounce rate hits you in the face. It probably did – that’s why you are here. 🙂 Today, we are going to learn some...

linkedin ad targeting

LinkedIn Ad Targeting: Your Comprehensive Guide (2019)

Compared to other digital channels, LinkedIn Ad Targeting is relatively simple to use by people with no previous experience in Marketing. Since LinkedIn’s Campaign Manager had a huge makeover this year, it has become more user-friendly than...

google ads extensions

The Complete Guide to Google Ads Extensions (2019)

Let’s be honest: we, Marketers, love to talk about our products. And we usually have a lot to say! However, if you aren’t new to Google advertising, you have probably noticed by far that the search engine isn’t at all too generous...

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