Hello, and welcome to my blog! Let me present myself.

My name is Ani and I am a trilingual Digital Marketing & Analytics Specialist with 10 years of experience across multiple sectors including Cloud-based services, SaaS, Digital payments, Mobile apps, and Executive Education, among others.

My expertise covers areas such as Google Ads, Google Analytics, Search Engine Optimization, Content Marketing, and Social Media.

type of branding and promotion

Evergreen Marketing: Building A Timeless Brand Strategy

In the fast-paced marketing world, some strategies stand the test of time. This is where the concept of ‘Evergreen Marketing’ comes into play. Evergreen marketing refers to strategies and content that remain relevant and effective...

Best of Both Worlds: How SEO Helps Mortgage Brokers

In the ever-evolving landscape of the internet, the success of any business, including mortgage brokers, hinges on its online presence. With millions of potential clients turning to search engines like Google to find their dream homes, the role of...

improve business strategy

7 Tips for Hosting Successful Virtual Business Meetings

After COVID-19, the remote work practice has become the new normal. And that’s where the concept of virtual business meetings is grabbing attention. It has revolutionized the way we communicate and collaborate.  As we increasingly rely on digital...

digital marketing strategies

Digital Marketing Steps You Should Take in 2024

What is the next step your business needs to take to get to the next level? Maybe it is creating a new product line to increase sales. Perhaps it is time to invest in better systems to maximize company operations. Another way to grow the business is...

web design planning

How to Convert Leads into Sales with Compelling Visuals

In the fast-evolving world of digital marketing, transforming leads into sales is a pivotal skill. At the heart of this conversion process lies the influential role of compelling visuals. As businesses strive to cut through the digital noise, the...

VPN Protocols: A Comprehensive Analysis

In the intricate world of VPN, the choice of protocol forms the backbone of secure and efficient data transmission. This deep dive will unravel the complexities of prominent VPN protocols, namely OpenVPN, IPSec, and WireGuard, providing a thorough...

web design planning

8 Reasons To Hire A Design Agency

In today’s rapidly evolving digital landscape, design has become a crucial element of business success. From creating eye-catching logos and websites to designing compelling marketing materials, the impact of exceptional design cannot be...


10 Growth Principles for Every Marketing Agency

Navigating the marketing world feels a bit like steering a ship in ever-shifting waters. Waves of new tech and changing consumer habits can be daunting. But here’s the deal: with the right growth principles, marketing agencies can not only stay...

effective seo strategy law firm

Creating New LLM Models: All You Need to Know

Creating reliable legal models is critical for the sustainability of any business. However, with rapidly evolving markets and changing regulations, keeping up with the times can be difficult. To help navigate these complex situations, Law and Market...


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