When we are thinking about digital campaigns, and even traditional offline advertising, the first thing that comes to our mind is coming up with brilliant and creative ideas for our visuals. Posters, banners, billboards – yes, they are all...
Whether you want to assess the current position of your business, expand to new markets, or simply develop a new strategy, a SWOT analysis is probably one of the first steps that you will probably make in that direction. And, if it wasn’t on...
Did you know that, according to official statistics, Google processes over 40,000 search queries every single second? This translates to more than 3.5 billion searches per day, and the astonishing 1.2 trillion per year. For businesses, this means...
Over the past couple of decades, LinkedIn has grown to be the biggest professional platform for doing business, networking, and discovering like-minded professionals. Nowadays, people will consult LinkedIn for practically everything business-related...
Have you ever been to an interview in which you were asked to sell yourself in 1 minute? I have, and let me tell you, knowing how to do it with just a few words is more challenging than it seems. You will ask, what does this have to do with having a...
With over 690+ million users across more than 200 countries and territories worldwide, it is no surprise that LinkedIn is the largest professional global network. Its unique tools and features create a unique virtual environment to connect with like...
If you are the only player in your industry, you can probably get away with not having a unique selling proposition for your brand. Think of the company that runs your city’s metro or railway services. You can’t just switch to a...
Social media is all about the content, and LinkedIn makes no exception to this rule. As LinkedIn members scroll down their feed, they see hundreds of posts, articles and announcements every single day. Organic and paid content are constantly...
With demographic targeting in Google Ads, you can strategically narrow down your target audience to reach a more refined niche of potential customers. From age range to parental status, you can select from a set of targeting options for your...
When it comes to digital advertising, quality score is one of the most important factors to determine how relevant your ad is to your target. In other words, is your ad reaching the right audience with the right message? Different channels have...
With over 660 million active members and 30 million Company pages, LinkedIn is undoubtedly the largest professional networking platform worldwide. As such, it represents a huge opportunity for companies to establish their brand and gain more...
LinkedIn is undoubtedly the world’s largest professional platform, but did you also know that you can find over 30 million companies there? I don’t know about you, but it blows my mind! Today, we will learn how to create a LinkedIn...
As the world is becoming increasingly digital, and information is more accessible than ever, brand reputation management has undergone an important evolution. Nowadays, customers are not longer sharing their thoughts and feelings on a certain...
In the era of consistent digitalization across the globe, more and more companies are starting to embrace the potential of Digital Marketing. In respond, Marketing professionals are quickly adapting to the demand, offering monthly freelance services...
When quality loses its ability to justify price, the power of brand exclusivity takes its place. Sure, the quality of a $30 T-shirt is probably much better than the quality of a $3 T-shirt. And how about a 300-dollar one? It can’t be 10 times...
In 2011, The Coca Cola Company launched in Australia what came to be one of their most successful campaigns ever. Actually, it was so successful that the company managed to grow sales for the first time in 10 years! Today, we will take a look at the...
With over 2.5 billion active users and a total global penetration of 28.5%, Facebook is undoubtedly one of the most powerful platforms for advertisers from all industries. Today, we will zoom in on how Software-as-a-Service companies are promoting...
Life isn’t easy for small businesses. From lack of resources to competing face-to-face with big and well-established players, challenges don’t stop coming from every direction. And no matter how good the product is, this might not be...
Let’s be honest: no matter the channel, we all want to pay less when it comes to our advertising spending. After all, who wouldn’t want to get more results for the same amount of money? I don’t know about you, but I do! For this...
Compared to other social channels such as Facebook and Instagram, LinkedIn is still an undiscovered golden mine for many advertisers. Despite its 660 million members, many companies are still asking themselves: why advertise on LinkedIn? Today, we...
