Hello, and welcome to my blog! Let me present myself.
My name is Ani and I am a trilingual Digital Marketing & Analytics Specialist with 5 years of experience across multiple sectors including Cloud-based services, SaaS, Digital payments, Mobile apps, and Executive Education, among others.
My expertise covers areas such as Google Ads, Google Analytics, Search Engine Optimization, Content Marketing, and Social Media.
What are some of the best relationship marketing examples to get you inspired? Continue reading for more! As the increasing digitalization has enabled the access to endless amount of information, more and more companies are realizing the importance...
As Gary Vaynerchuk once said, “The days of relying on your mother are over. It is now Google”. And of course, he is quite right – nowadays, when we need to look up a recipe, discover the best restaurant nearby, or purchase a new...
Establishing a good bidding strategy on LinkedIn is key to maximizing results within your campaign budget. Some strategies will give you more control over your ad spending, while other take a more automated approach. Today, we will look at all the...
Writing an effective product announcement is just as important as the product itself. Your customers can’t really make a good use of your new functionalities if they never find out about them. This is especially true when it comes to startups and...
Are you looking for an easy guide on how to create LinkedIn ads? Look no further! Just continue reading this article. Whether you are a Digital Marketing specialist or an entrepreneur who wants to boost his business’ profitability, LinkedIn...
What are some of the most interesting Super Bowl statistics from a Marketing and Advertising perspective? Continue reading for more! The Super Bowl is the annual championship game of the National Football League (NFL), and one of the biggest sports...
Discover all the 8 LinkedIn ad formats and how to use them correctly for generating more leads in this article! With more than 500 million members, LinkedIn is undoubtedly one of the most important social media platforms for advertising. It is...
As a Marketer, I have always had a love-hate relationship with pop ups. On one hand, they can be extremely annoying, especially if they creep up the second I open a website. On another hand, if they are done well, they can be an extremely powerful...
What are the most effective Kpop marketing strategies that companies are implementing to skyrocket the popularity of Kpop artists across the globe? Continue reading for more! Whether you like Kpop or not, there is no doubt that the South Korean...
Do you want to learn how to write a mission statement in a few easy and effective steps? Continue reading for more! Every company exists with a purpose. Of course, the ultimate goal of most businesses is to make money – otherwise, they...
E-books are one of the most efficient ways for generating qualified leads and obtaining valuable data that will help you develop a great Inbound Marketing strategy. However, writing an e-book for a B2B audience is not the same as capturing B2C...
Selecting the right bid strategy for your Google Ads campaigns will be key for achieving your advertising goals. However, understanding the different types of Google Ads bidding strategies, and when to choose which one, can be very confusing...
Advertising on LinkedIn can be extremely powerful for reaching a highly-segmented target audience that meets unique professional criteria. However, it can often be challenging – especially if you don’t know the peculiarities of the...
Finding effective ways to increase Quality Score in Google Ads can make a huge difference to your ad performance. Higher ad placement, better click-through rates, and cheaper clicks are just some of the benefits that come with it. However, scoring a...
Have you ever been to an interview in which you were asked to sell yourself in 1 minute? I have, and let me tell you, knowing how to do it with just a few words is more challenging than it seems. You will ask, what does this have to do with having a...
The Google Ads Display Network is an advertising system of over 2 million websites that partner with Google. With its capability to reach over 90% of Internet users worldwide, it is undoubtedly one of the most powerful networks for many advertisers...
Despite the fact that Content Marketing is in it’s Golden Age, many companies are still wondering if it’s worth maintaining a blog on their website. And of course, they are right to do so – it takes time, effort, a lot of research...
When used correctly, social media can help to drive more people to your website, increase brand awareness, and generate mountains of sales. It can also hurt your brand’s reputation when not used correctly as well. If you’re not sure how social media...
SEO monitoring, brand growth, and proxies. These, once very separate entities, have become interconnected in the modern business world. Nowadays businesses continuously strive to stay sharp in the competitive market and get more customers’ attention...
Over the last decade, Digital Marketing has gained the reputation of being one of the most dynamic careers on the job market. From constant SEO updates to platforms changing completely from one day to the next, it can be hard to keep up. So today...
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