Selecting the right bid strategy for your Google Ads campaigns will be key for achieving your advertising goals. However, understanding the different types of Google Ads bidding strategies, and when to choose which one, can be very confusing...
Advertising on LinkedIn can be extremely powerful for reaching a highly-segmented target audience that meets unique professional criteria. However, it can often be challenging – especially if you don’t know the peculiarities of the...
Finding effective ways to increase Quality Score in Google Ads can make a huge difference to your ad performance. Higher ad placement, better click-through rates, and cheaper clicks are just some of the benefits that come with it. However, scoring a...
Have you ever been to an interview in which you were asked to sell yourself in 1 minute? I have, and let me tell you, knowing how to do it with just a few words is more challenging than it seems. You will ask, what does this have to do with having a...
The Google Ads Display Network is an advertising system of over 2 million websites that partner with Google. With its capability to reach over 90% of Internet users worldwide, it is undoubtedly one of the most powerful networks for many advertisers...
Despite the fact that Content Marketing is in it’s Golden Age, many companies are still wondering if it’s worth maintaining a blog on their website. And of course, they are right to do so – it takes time, effort, a lot of research...
When used correctly, social media can help to drive more people to your website, increase brand awareness, and generate mountains of sales. It can also hurt your brand’s reputation when not used correctly as well. If you’re not sure how social media...
SEO monitoring, brand growth, and proxies. These, once very separate entities, have become interconnected in the modern business world. Nowadays businesses continuously strive to stay sharp in the competitive market and get more customers’ attention...
Over the last decade, Digital Marketing has gained the reputation of being one of the most dynamic careers on the job market. From constant SEO updates to platforms changing completely from one day to the next, it can be hard to keep up. So today...
As the whole world is moving to online platforms following the global pandemic, pursuing a career in Digital Marketing now makes more sense than ever before. However, what soft Digital Marketing skills do you need in order to succeed as a Marketer...
If you are thinking about advertising on LinkedIn, one of the most important things that you will have to decide before launching your campaign is the format of your ads. However, if you don’t have the budget to test all 7 of them, how do you...
As the world is becoming increasingly digital, especially amidst the global COVID-19 pandemic, more and more people are looking for online courses to develop new skills and enhance existing ones. However, this also means that more online learning...
In 2017, LinkedIn introduced Lead Gen forms with the purpose of helping companies generate high-quality leads with just a couple of clicks. Because these forms come pre-filled with data straight from the users’ profile, they are supposed to be...
With a portfolio of over 7 billion videos, of which 5 billion are watched every single day, YouTube has deservingly established itself as the most popular video platform in the world. For content publishers, this unbeatable variety means that...
Over the past decade, YouTube gradually worked its way to becoming an essential part of our daily lives. From cat videos to documentaries and streams of the latest movies from Hollywood, there is no doubt that it has something for everyone. With a...
Link building has been a vital SEO strategy for quite some time now. But for those of you that are new to SEO, you’re probably wondering… “What is it? And why do I need it?” Why link building needs to be part of your SEO strategy Link building...
Google Adsense is one of the most popular advertising networks for website publishers. With over 2 million third-party partners, the platform has a huge inventory of text, image, video or interactive media advertisements that can generate earnings...
The Concept of a Lookalike Audience To better understand the concept of LinkedIn Lookalike audiences, it is first important to keep in mind that every business has an ideal customer. According to Smart Insights, leads need to meet the following...
What can we learn from some of the best customer experience examples out there? Keep on reading to learn more! I don’t want to sound cliché, but there is no doubt that the world has been changing dramatically over the last few years. Even...
LinkedIn Matched Audiences is a set of tools that was first introduced by LinkedIn in 2017 as a new way for businesses to connect with their target audience. It works by combining professional data with your own first-party data to re-target web...