Hello, and welcome to my blog! Let me present myself.
My name is Ani and I am a trilingual Digital Marketing & Analytics Specialist with 5 years of experience across multiple sectors including Cloud-based services, SaaS, Digital payments, Mobile apps, and Executive Education, among others.
My expertise covers areas such as Google Ads, Google Analytics, Search Engine Optimization, Content Marketing, and Social Media.
What are LinkedIn Live Events, and how can you promote them with paid LinkedIn advertising? Keep on reading to find out! The global coronavirus outbreak has undoubtedly accelerated the adoption of many new technologies. As we are spending more time...
LinkedIn advertising is one of the best ways to get in front of a highly qualified audience of skilled executives and professionals across multiple sectors. With its variety of ad formats and rich segmentation filters, there is no doubt that...
So you know content marketing is effective when it comes to attracting targeted customers but aren’t sure where to start? This blog post is for you. When done correctly, content marketing can yield great results for your business. This is evident by...
If you are reading this article, you probably have no idea who I am (and it’s not important either). However, those who know me and have ever spoken to me about Marketing know that I am crazy about Canva, and I have always recommended the free...
Are you looking to save money yet execute a winning SEO strategy? Who doesn’t? Everyone wants to save money anyway. But how do you do it? This in-depth guide on how to save money with the right SEO strategy is going to show you exactly that. Search...
When it comes to Digital Marketing, the Internet is full of incredible and easily accessible information that allows us to reach the heart of every Marketing concept. However, this abundant knowledge can easily be a double edged sword as information...
In 1980, the American academic Michael Porter described how a company pursues competitive advantage across its chosen market scope in the so-called Porter’s generic strategies. 40 years later, although with some slight modifications and new...
While many companies focus on cost leadership as a competitive advantage strategy, others’ main goal is to stand out from the crowd with something unique that differentiates them from the rest. And of course, this approach isn’t...
Advertising on LinkedIn is a great way for many businesses to reach and engage with their target audience. However, evaluating campaign performance and measuring return on investment requires something more than just launching ads and hoping they...
When we are thinking about digital campaigns, and even traditional offline advertising, the first thing that comes to our mind is coming up with brilliant and creative ideas for our visuals. Posters, banners, billboards – yes, they are all...
Whether you want to assess the current position of your business, expand to new markets, or simply develop a new strategy, a SWOT analysis is probably one of the first steps that you will probably make in that direction. And, if it wasn’t on...
Did you know that, according to official statistics, Google processes over 40,000 search queries every single second? This translates to more than 3.5 billion searches per day, and the astonishing 1.2 trillion per year. For businesses, this means...
Over the past couple of decades, LinkedIn has grown to be the biggest professional platform for doing business, networking, and discovering like-minded professionals. Nowadays, people will consult LinkedIn for practically everything business-related...
Have you ever been to an interview in which you were asked to sell yourself in 1 minute? I have, and let me tell you, knowing how to do it with just a few words is more challenging than it seems. You will ask, what does this have to do with having a...
With over 690+ million users across more than 200 countries and territories worldwide, it is no surprise that LinkedIn is the largest professional global network. Its unique tools and features create a unique virtual environment to connect with like...
If you are the only player in your industry, you can probably get away with not having a unique selling proposition for your brand. Think of the company that runs your city’s metro or railway services. You can’t just switch to a...
Social media is all about the content, and LinkedIn makes no exception to this rule. As LinkedIn members scroll down their feed, they see hundreds of posts, articles and announcements every single day. Organic and paid content are constantly...
With demographic targeting in Google Ads, you can strategically narrow down your target audience to reach a more refined niche of potential customers. From age range to parental status, you can select from a set of targeting options for your...
When it comes to digital advertising, quality score is one of the most important factors to determine how relevant your ad is to your target. In other words, is your ad reaching the right audience with the right message? Different channels have...
With over 660 million active members and 30 million Company pages, LinkedIn is undoubtedly the largest professional networking platform worldwide. As such, it represents a huge opportunity for companies to establish their brand and gain more...
