LinkedIn Sponsored Content: The Beginner’s Guide (2019)

Whether you are a Digital Marketing specialist or an entrepreneur who wants to boost his business’ profitability, advertising in LinkedIn could be a great option to reach a more professionally-oriented and industry-specific audience. And although the social platform offers a variety of ways to promote your products or services, today we will focus exclusively on […]

8 reasons to offer a FREE trial as a SaaS company

In a bid to acquire customers, many subscription-based companies offer a free trial as a part of their pricing strategy. However, despite the growing popularity of free trials as a customer acquisition tool in the SaaS industry, many experts believe that they could actually be dangerous for tech businesses. While I agree that every company […]

Should B2B Companies Publish Their Prices? (+Quiz)

Price transparency is not an easy decision. Many companies are inclined to believe that by publishing prices on their web, they are exposing themselves to competitors, and are even becoming more vulnerable in front of potential buyers. Concerns such as “What if my competitors use it against me?” or “What if users go away without converting?” […]

5 steps to conducting a Startup Competitor Analysis (+Templates)

You think you know your competitors? Think again! In today’s article, I will test your ability to understand your strategic opponents – and show you how to perform a successful Startup competitor analysis so you can always be one step ahead. During my experience as a Marketing professional, I have come to observe that a surprising […]

Of FinTech and Banks: what is the future for financial services?

FinTech and Banks – friends or foes? During the last few years, companies in the FinTech sector have been consolidating their position as leaders in the digital disruption of the financial industry. For many, their strongly technological core and the innovation behind their solutions pose a fatal threat to traditional banking. For others, the success […]

How to write an effective Product Announcement (Startup Edition)

Writing an effective product announcement is just as important as the product itself. Your customers can’t really make a good use of your new functionalities if they never find out about them. This is especially true for Startups. In a company where technological advances are the core of its business purpose, new products and features […]

The FinTech startup Revolut is now officially a Unicorn

Revolut, one of the fastest-growing FinTech companies in the field of mobile banking, officially became a startup unicorn after raising $250 million in a Series C investment round led by the venture capital firm DST Global. Europe’s fastest-growing startup jumped from a $350 million to a 1.7 billion dollar valuation in only six months, overpassing […]

Does Twiends help you get Twitter followers? (my experience)

Let’s be honest: we love looking for shortcuts to make things happen overnight. When I started working at my current company, I was assigned the task to manage our Twitter account, and because I had never consistently managed a corporate Twitter account till then, I was tempted to look for a tool that could help […]

3 Startup Marketing Challenges (and how to overcome them)

The startup world is full of infinite challenges. Financial management struggles, budget limitations, insufficient human resources, dynamic markets – and, if this wasn’t enough, the Marketing department isn’t falling behind either. As a Marketing professional with almost 2 years of experience in various startups, I wanted to share the startup Marketing challenges that I’ve faced […]