In 2017, LinkedIn introduced Lead Gen forms with the purpose of helping companies generate high-quality leads with just a couple of clicks. Because these forms come pre-filled with data straight from the users’ profile, they are supposed to be...
With a portfolio of over 7 billion videos, of which 5 billion are watched every single day, YouTube has deservingly established itself as the most popular video platform in the world. For content publishers, this unbeatable variety means that...
Over the past decade, YouTube gradually worked its way to becoming an essential part of our daily lives. From cat videos to documentaries and streams of the latest movies from Hollywood, there is no doubt that it has something for everyone. With a...
Link building has been a vital SEO strategy for quite some time now. But for those of you that are new to SEO, you’re probably wondering… “What is it? And why do I need it?” Why link building needs to be part of your SEO strategy Link building...
Google Adsense is one of the most popular advertising networks for website publishers. With over 2 million third-party partners, the platform has a huge inventory of text, image, video or interactive media advertisements that can generate earnings...
The Concept of a Lookalike Audience To better understand the concept of LinkedIn Lookalike audiences, it is first important to keep in mind that every business has an ideal customer. According to Smart Insights, leads need to meet the following...
What can we learn from some of the best customer experience examples out there? Keep on reading to learn more! I don’t want to sound cliché, but there is no doubt that the world has been changing dramatically over the last few years. Even...
LinkedIn Matched Audiences is a set of tools that was first introduced by LinkedIn in 2017 as a new way for businesses to connect with their target audience. It works by combining professional data with your own first-party data to re-target web...
If you are looking for an Elementor Pro Review, sometimes the perspective of a complete beginner instead of an experienced professional can give you a better idea on what to expect. So, keep on reading to find out more! A few months ago, I created...
A case study on Artificial Intelligence ethics – Welmo’s self-driving cars. Artificial Intelligence, or simply AI, has always been a fascinating (and a bit scary) concept. However, no matter how you look at it, there is no denying that...
Do you want to learn how to write YouTube titles that get views? Continue reading for more! With a global reach of 2 billion logged-in monthly users, it is no surprise that YouTube has become one of the biggest platforms for monetizable content in...
Machine learning can help marketers to extract insights from data and find actionable tactics to improve their marketing campaigns. Two of the most common marketing questions marketers ask are “Where can I find quality leads?” and “How can I improve...
Every business starts with a vision. When Bill Gates founded Microsoft, he had a vision of “a computer on every desk and in every home” – and, without even realizing it at that time, he gave us a glimpse of the future. All...
Having a powerful and well-grounded mission statement is one of the most important aspects when it comes to developing a long-term Marketing strategy. And of course, establishing a brand with a purpose. That’s why today, we will see some of...
A digital marketing campaign involves much more than just placing adverts. It needs to be carefully considered and structured to produce sustainable, measurable results. It also needs to be flexible enough to allow for some pivoting if certain...
What exactly is franchising, and what are some of the best franchise examples that we can learn about from a Business and Marketing perspective? Keep on reading to find out! While the boom in franchising didn’t take place until after World War...
What are some of the most common Marketing questions that businesses ask when transitioning into Digital Marketing? Keep on reading to discover the answers! As the world is becoming increasingly digital, especially following the global pandemic in...
What are LinkedIn Live Events, and how can you promote them with paid LinkedIn advertising? Keep on reading to find out! The global coronavirus outbreak has undoubtedly accelerated the adoption of many new technologies. As we are spending more time...
LinkedIn advertising is one of the best ways to get in front of a highly qualified audience of skilled executives and professionals across multiple sectors. With its variety of ad formats and rich segmentation filters, there is no doubt that...
So you know content marketing is effective when it comes to attracting targeted customers but aren’t sure where to start? This blog post is for you. When done correctly, content marketing can yield great results for your business. This is evident by...