Despite the rise of many digital advertising platforms over the last decade, Email Marketing continues to be one of the most effective ways to reach and communicate with your audience. In this article, we will talk about Email Marketing and what...
Cost leadership is one of the main strategies that companies use to establish a competitive advantage within their industry. If implemented correctly, it can provide a lot of benefits for businesses of all sizes. In this article, we will discuss...
Why do people search for things on Google or other search engines? Not “what are they searching for?” but why. The fundamental reason is that they’re looking for answers to questions they have. Those questions might be explicit (e.g. “how much lower...
One of the biggest mistakes that many businesses make is not having a clear target audience. Instead of focusing on a certain niche of ideal customers, they try to cater to everyone, leading to an ineffective communication, underperforming strategy...
In this new age of information, relaying what you want so you can sell more or influence more can be a bit difficult if you do it the old-fashioned way. If you want to be effective in marketing your products or services, then video marketing is the...
Many companies take on a differentiation approach to compete within their industry, seeking to stand out from the crowd by delivering a unique product or service. Unfortunately, there are many things that can go wrong during the process. Today, we...
There is no doubt that the internet is a crucial component that businesses all over the world should be making serious use of. This is because by using online services and establishing a digital presence, you are getting your product in front of...
As the world is becoming increasingly digital, and information is more accessible than ever, brand reputation management has undergone an important evolution. Today, we will take a look at some effective ways to manage brand reputation online in...
With a total of 16 billion YouTube views, 71.1 million subscribers and hundreds of broken records, there is no doubt that South Korean K-pop group Blackpink has taken the world by storm. However, despite their popularity, many fans have been...
When defining their business strategy, a lot of companies prefer to take on a differentiation approach as opposed to cost leadership. In other words, instead of focusing on reducing costs and optimizing their internal processes, they are looking to...
We have been living in the SEO world for a long time now. And almost all of us know its worth. But putting a flash on why SEO is the key to your website success is crucial. Generally, SEO refers to search engines optimization helping you to rank...
Are you looking for some inspiration to make better and more converting ads on LinkedIn? Or maybe your segmentation is on point, but you are stuck with the creative part? No matter the case, here are my top LinkedIn Ad Examples that might help you...
SWOT (Strengths, Weaknesses, Opportunities & Threats) analysis is an amazing strategic planning tool for businesses that are looking to get insights into their current situation and make better long-term decisions. Out of all 4 sections...
A good SWOT analysis should be an essential part of every project. Often called situational analysis, it helps to identify and evaluate the current internal situation of your company (Strengths and Weaknesses), as well as the external context...
Guest post by: Jigar Agrawal Social media is one of the fastest-growing industries today. It has taken the world by storm, and almost 4.48 billion people use it regularly. This vast audience base makes it the perfect platform for brands, companies...
CTR is an important indicator that measures the effectiveness of almost all marketing efforts. It is used to evaluate the performance of email campaigns, paid ads, and much more. In this article, we will focus on CTR in SEO. We will explain this...
Guest post by: Jessica Fender If you own a business, having a website is a crucial aspect of your enterprise. In most cases, such a platform is the face of your business. Therefore, how this platform appears to clients can determine if they want to...
Capterra is one of the most popular online marketplaces and review systems for connecting tech companies with potential buyers. It helps users make well-informed decisions on the best tools to purchase for their needs. However, Capterra can also be...
Running a business requires always being one step further from your competitors and making your company stand out from the crowd. However, it is not rare for business owners to focus all their attention and efforts on determining their business’s...
With over 1 million verified software reviews, Capterra is the leading marketplace and review system for software products across the globe. However, it is also a great platform for technology vendors that are looking to reach a very specific target...
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