Hello, and welcome to my blog! Let me present myself.
My name is Ani and I am a trilingual Digital Marketing & Analytics Specialist with 5 years of experience across multiple sectors including Cloud-based services, SaaS, Digital payments, Mobile apps, and Executive Education, among others.
My expertise covers areas such as Google Ads, Google Analytics, Search Engine Optimization, Content Marketing, and Social Media.
The eCommerce market size has seen a steady increase over the years, with more growth anticipated in the years to come. Between 2019 and 2022, the number of online shoppers increased by nearly one billion, and the figures are set to continue rising...
People discover businesses through local SEO and Google Business. If a person is looking for a new restaurant, they’ll use their phone to look up dining places in their location. Google Maps show them the top spots near their area. If you need a...
Technology is revolutionizing many industries, and football isn’t an exception. Today, we are interviewing Nikolay Tashev, CEO and Founder of Ubitrack – an advanced optical tracking company which uses AI to help football teams improve...
As a business owner, you know that there are many things to keep track of in order to make your company successful. But what about when you’re running a digital-based company? There are unique legal and financial challenges that come with this...
Regardless of the size or purpose of your business, one thing is for sure. You need customers. To get customers, you have to have a good marketing strategy, and in order to reach the widest audience possible, you need to be where they are: online...
If you’re a business owner, you know that there are a million things to think about and keep track of. Luckily, many software solutions can help you manage your business and even increase revenue if you choose and use them correctly. Today...
There’s no question that businesses need to find ways to visually attract customers. In the digital age, customers are bombarded with more information than ever before, and they have a lot of choices when it comes to where they spend their money. If...
Black Friday and Cyber Monday are crucial for sales, as any company that has been around for a while would attest. This applies to both online and physical stores. The development of e-commerce has led to a sharp rise in sales on both days...
Data is critical in identifying emerging trends in marketing campaigns. But in the modern marketing world, data quantity is not a challenge. The problem is to make sense of the available wealth of information, translate its insights, and quickly...
Reaching your target audience is essential for the success of your business. If you are not reaching the right people, you are wasting your time and money on marketing efforts. In this blog post, we will discuss seven steps that will help you reach...
The ever-growing digital world has provided a vast array for opportunities for businesses looking to improve and automate their processes, effectively cutting time and costs over the long-term. Today, we are interviewing Eran Galperin, Founder and...
If you’re looking for a way to build brand awareness, content marketing is the way to go. Content marketing involves creating and sharing content that attracts and engages your target audience. When done correctly, it can help you reach a...
Coworking spaces are definitely one of the big ideas in workstyles these days. As people ditch the idea of the traditional office space, more and more savvy types are starting to think outside the box in terms of non-traditional ways of organizing...
When it comes to marketing your business, there’s no one silver bullet. You need to try a variety of strategies and see what works best for you. One tactic that can be really effective is using cold email templates. However, crafting good...
The world of business is a vast and complex one, with countless opportunities for entrepreneurs to start and run their own businesses. But it can be daunting trying to decide which type of business is right for you. Do you want to start a sole...
A logo is one of the most important branding tools a business can have. It is often the first thing people see when they encounter your company, and it can make a lasting impression. That’s why it’s so important to avoid making common...
Marketing is essential to make customers aware of your products or services. It enables you to engage with consumers, build relationships with them and persuade them to buy from you. How you market your business determines whether it is successful...
The way businesses communicate with their customers is rapidly changing. As calls to customer service centers are quickly being replaced by innovative tools such as chatbots, AI offers many benefits to both business owners and consumers. One...
Starting a digital marketing agency can be a very lucrative business venture. However, there are several steps that you must take in order to make sure that your business is legally registered and compliant with all state and federal regulations. In...
A good business these days needs to have a digital presence. It’s no longer enough to have a brick-and-mortar store or office; customers and clients expect to be able to find you online, and they want to be able to interact with you there...
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