Email marketing may appear outdated and prehistoric, but it continues to be one of the most effective tools for businesses of all sizes. Whether it’s a B2B or B2C business, email marketing is an essential and powerful strategy to stay updated with the latest trends and engage with the audience.
Simply put, email marketing is relevant in 2023, and for good reason.
Thanks to automation tools, delivering emails straightaway into the subscribers’ inboxes has never been easier. But unfortunately, it is sometimes difficult to know where to start. The dilemma is very real when working with a new brand.
If you struggle to find your footing or wish to enhance your current workflow, here’s what you must know.
Generalized Email Marketing Tips for all
These tips will help you get started and can be used for businesses, irrespective of their industry and size.
- Create a killer subject line – A catchy subject line boosts open rates. The subject line must be approximately 50 characters or less with actionable verbs, a touch of humor, or something personal.
- Keep the email body crisp and sweet – Long emails can be your downfall. Keep your email body within 200 words.
- Provide social proofs – One of the best ways to convince readers your brand is legitimate is by including social proof in your emails. This lets the readers know that your offer is worth their time. You can include links to your social media accounts or influencers of your brand.
- Include attractive images and GIFs – People love visuals, and this attracts their attention faster than big chunks of text. Remember to include images or GIFs of your products or services.
- Don’t forget the signature – Including a signature at the end is important because you don’t want your viewers to wonder who sent them the email. Email signatures act like business cards of the 21st century. You can easily create your unique signature on Gmail, and if you wonder how to make signature on Mac, you can use Apple Mail.
- Include CTA – Emails without a proper call to action confuse readers because they don’t know what to do next. Therefore, you must end your email with a clear CTA, and this might be visiting your website, purchasing your product, joining you on a webinar, etc.
Once you have nailed the above, you must remember to send emails regularly. Once is not enough to attract the attention of the audience. You must be persistent.
What are the Must-have Components of an Email Marketing Strategy?
Now that you know how to craft and send emails, it is time to look at the components that make for a good email marketing strategy.
- Subscriber Segmentation
Segmenting your subscribers or grouping them according to their behavior and interests is essential. This helps in the creation of relevant messages and offers according to the needs and wants of the subscribers.
Subscriber segmentation enables email marketers to target the audience with personalized emails. And the importance of personalization in email marketing cannot be harped enough!
This technique can also be used to create different versions of your emails, such as thank you emails, welcome emails, and follow-up emails.
- Use Automation
Crafting emails is the tricky part of email marketing. When that’s done, you can automate their delivery. There’s no need to send them out manually when you need to.
You can use tools like Constant Contact, MailChimp, Convertkit, and others, to automate when the emails are sent. You can base the automation on triggers like when someone clicks on a link, opens your email, or purchases something from your brand.
- Creation of Lead Magnets
Without an effective lead magnet, it will be a monumental task to get people to subscribe to your email list.
When visitors come to a brand’s website, the first thing they notice is the lead magnet. This gets them to interact with the brand and click through the links present on the website. Therefore, the lead magnet must be compelling and engaging so that it instantly catches the attention of the audience.
Some examples of lead magnets are discount codes, freebies, or a gift in exchange for their email address and name.
- Optimize Emails for mobile
The emails must be designed to be mobile-friendly because a majority of people check emails on their smartphones and tablets. Therefore, it is essential to make your emails mobile-friendly.
If you are including images, videos, or GIFs in your emails, they must be viewed easily on smartphones. Also, users must be able to click on the link, promotion, or image in their preferred browser on their smartphone.
Last but not least, remember to personalize the emails. The messages must be tailored to meet the specific needs of each group of recipients.
Conclusion
Get started on creating a well-designed, results-driven email marketing campaign to take your business to the next level.
