Eventually, it will be time for the 2022 FIFA World Cup. Purchases of tickets have been met with great anticipation from the audience. Advertisers are scrambling to coordinate their promotions with the major event. The FIFA marketing machine is...
Cadillac is a prestigious luxury car brand known for its sleek lines and exclusive features. The company has remained a leader in the auto industry for decades. It has made a name for itself by continuously setting new standards. But why? How did it...
After a product has been introduced to the world, the number one priority for any organization or business is to market it effectively. Marketing is what takes the product from a hidden enclosure to the possession of the masses. This is why all...
SWOT analysis is a strategic planning framework that business managers can use to analyze the company’s situation successfully. Using the Unilever SWOT analysis framework, they may identify their internal strategic factors, such as strengths...
Video marketing has been a major player in the digital marketing industry for years. Gone are the days when marketers used to think that a video was not essential for website traffic. Videos as explainer videos have emerged as a viable option to...
Marketing is a vital component of any business, big or small. So many people assume that SEO and social media are the only marketing tactics needed, but there’s so much more. You might find yourself in a situation where you’re...
With a fanbase comprising half of America, it is safe to say that this particular car racing competition is one of the most popular sports in America and the world. People with no interest in motorsports have heard “NASCAR” at least once...
By 2020, Costco has become the world’s fifth-largest retailer. The American retail giant Costco runs a chain of warehouse-style supercenters that are accessible exclusively to paying members. When it comes to organic goods, prime steak, wine...
A popular USA chain, Target sells various products from its stores across the USA. Their extensive distribution network and retail outlets provide the best selection of unusual goods in one accessible spot. Despite all of Target’s best...
Google Data Studio is an excellent online platform that converts data into personalized and customizable detailed reports. The visualization it provides makes the report easy to comprehend while being an informative one. What makes it more excellent...
First campaign? Don’t be nervous about it. A lot of work seems to go into keyword research. Believe it or not, doing it efficiently and gently, one step at a time, makes it much more accessible and doesn’t take much stretch. You know...
Digital marketing makes for the perfect career choice these days. If you are studying to become an expert in this field, you are in for an engaging, but also demanding experience. For starters, you’d have to complete projects on different digital...
Many well-known industry professionals are beginning to claim that “content strategy” is the latest SEO. Many argue that traditional methods for building links are no longer viable, particularly after Google’s famous Penguin update...
Do you optimize your website content for users and search engines? If not, you might not stand a chance against your competitors. After all, without a content optimization strategy, your competitors can easily outrank you in Search Engine Results...
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