Cadillac is a prestigious luxury car brand known for its sleek lines and exclusive features. The company has remained a leader in the auto industry for decades. It has made a name for itself by continuously setting new standards. But why? How did it...
After a product has been introduced to the world, the number one priority for any organization or business is to market it effectively. Marketing is what takes the product from a hidden enclosure to the possession of the masses. This is why all...
SWOT analysis is a strategic planning framework that business managers can use to analyze the company’s situation successfully. Using the Unilever SWOT analysis framework, they may identify their internal strategic factors, such as strengths...
Video marketing has been a major player in the digital marketing industry for years. Gone are the days when marketers used to think that a video was not essential for website traffic. Videos as explainer videos have emerged as a viable option to...
Marketing is a vital component of any business, big or small. So many people assume that SEO and social media are the only marketing tactics needed, but there’s so much more. You might find yourself in a situation where you’re...
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