A good SWOT analysis should be an essential part of every project. Often called situational analysis, it helps to identify and evaluate the current internal situation of your company (Strengths and Weaknesses), as well as the external context...
Guest post by: Jigar Agrawal Social media is one of the fastest-growing industries today. It has taken the world by storm, and almost 4.48 billion people use it regularly. This vast audience base makes it the perfect platform for brands, companies...
With over 3.6 million viewers per season, Shark Tank is undoubtedly one of the most intense and exciting reality shows in the USA and across the globe. Watching aspiring entrepreneurs pitch their business models to a panel of investors with the...
CTR is an important indicator that measures the effectiveness of almost all marketing efforts. It is used to evaluate the performance of email campaigns, paid ads, and much more. In this article, we will focus on CTR in SEO. We will explain this...
Guest post by: Jessica Fender If you own a business, having a website is a crucial aspect of your enterprise. In most cases, such a platform is the face of your business. Therefore, how this platform appears to clients can determine if they want to...
A lot of business is conducted online these days. Businesses promote their products and services online, reach a wide audience, and make profits thanks to digital marketing. To achieve all this, they perform thorough research and analysis of the...
Capterra is one of the most popular online marketplaces and review systems for connecting tech companies with potential buyers. It helps users make well-informed decisions on the best tools to purchase for their needs. However, Capterra can also be...
Running a business requires always being one step further from your competitors and making your company stand out from the crowd. However, it is not rare for business owners to focus all their attention and efforts on determining their business’s...
Video content is the best way to improve your business’s SEO ranking. Use it correctly, and very soon, you will find your website outranking the competitors online. As per studies, 85% of marketers use videos to boost SEO. Websites using...
As more and more businesses are undergoing their long-awaited digital transformation, popular advertising networks such as Google Ads and Facebook Ads are gradually becoming more competitive than ever. This competition makes it more difficult for...
Several things happened in 2021. TikTok continued its leads on the social media front, forcing creators to find ways to create catchy content there. Facebook changed names, NFTs and cryptocurrencies continued disrupting the finance front, and...
Advertising on LinkedIn can be really effective for businesses that are aiming to reach a more professionally-targeted audience. While the process itself is rather straightforward with the platform’s intuitive interface, sometimes you may...
Referral programs are an excellent way to engage with your existing customers and reward them for their loyalty and proactiveness in sharing your service with others. However, the type of programs and how they are structured may differ between...
So, you did some research, found a product or service to sell, and officially registered your company. Awesome! However, this alone is not enough to start acquiring customers and generating revenue. You have to get out there and tell people about it...
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