Every business starts with a vision. When Bill Gates founded Microsoft, he had a vision of “a computer on every desk and in every home” – and, without even realizing it at that time, he gave us a glimpse of the future. All...
Having a powerful and well-grounded mission statement is one of the most important aspects when it comes to developing a long-term Marketing strategy. And of course, establishing a brand with a purpose. That’s why today, we will see some of...
A digital marketing campaign involves much more than just placing adverts. It needs to be carefully considered and structured to produce sustainable, measurable results. It also needs to be flexible enough to allow for some pivoting if certain...
What exactly is franchising, and what are some of the best franchise examples that we can learn about from a Business and Marketing perspective? Keep on reading to find out! While the boom in franchising didn’t take place until after World War...
What are some of the most common Marketing questions that businesses ask when transitioning into Digital Marketing? Keep on reading to discover the answers! As the world is becoming increasingly digital, especially following the global pandemic in...
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