Archive: August 2020

digital marketing mistakes

The 13 Worst Digital Marketing Mistakes (+How to Fix Them)

When it comes to Digital Marketing, the Internet is full of incredible and easily accessible information that allows us to reach the heart of every Marketing concept. However, this abundant knowledge can easily be a double edged sword as information...

cost leadership examples

Top 7 Brilliant Cost Leadership Examples (in 2021)

In 1980, the American academic Michael Porter described how a company pursues competitive advantage across its chosen market scope in the so-called Porter’s generic strategies. 40 years later, although with some slight modifications and new...