When it comes to Digital Marketing, the Internet is full of incredible and easily accessible information that allows us to reach the heart of every Marketing concept. However, this abundant knowledge can easily be a double edged sword as information...
In 1980, the American academic Michael Porter described how a company pursues competitive advantage across its chosen market scope in the so-called Porter’s generic strategies. 40 years later, although with some slight modifications and new...
While many companies focus on cost leadership as a competitive advantage strategy, others’ main goal is to stand out from the crowd with something unique that differentiates them from the rest. And of course, this approach isn’t...
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