LinkedIn is undoubtedly the world’s largest professional platform, but did you also know that you can find over 30 million companies there? I don’t know about you, but it blows my mind! Today, we will learn how to create a LinkedIn...
In the era of consistent digitalization across the globe, more and more companies are starting to embrace the potential of Digital Marketing. In respond, Marketing professionals are quickly adapting to the demand, offering monthly freelance services...
When quality loses its ability to justify price, the power of brand exclusivity takes its place. Sure, the quality of a $30 T-shirt is probably much better than the quality of a $3 T-shirt. And how about a 300-dollar one? It can’t be 10 times...
In 2011, The Coca Cola Company launched in Australia what came to be one of their most successful campaigns ever. Actually, it was so successful that the company managed to grow sales for the first time in 10 years! Today, we will take a look at the...
With over 2.5 billion active users and a total global penetration of 28.5%, Facebook is undoubtedly one of the most powerful platforms for advertisers from all industries. Today, we will zoom in on how Software-as-a-Service companies are promoting...
Life isn’t easy for small businesses. From lack of resources to competing face-to-face with big and well-established players, challenges don’t stop coming from every direction. And no matter how good the product is, this might not be...
Let’s be honest: no matter the channel, we all want to pay less when it comes to our advertising spending. After all, who wouldn’t want to get more results for the same amount of money? I don’t know about you, but I do! For this...
Compared to other social channels such as Facebook and Instagram, LinkedIn is still an undiscovered golden mine for many advertisers. Despite its 660 million members, many companies are still asking themselves: why advertise on LinkedIn? Today, we...
How well do customers recognize your brand? When they hear the name of your company, do they immediately know who you are? Having a solid brand awareness can be a predictor of the organization’s success over time. For this reason, today we...
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