In business, a competitive advantage refers to an attribute that allows a company to outperform its competition. In other words, what does your business have that is valuable and hard to replicate by your competitors? What do you do better than them...
Facebook is one of the most effective advertising channels for many companies across the globe. With the astonishing 2.5 billion monthly active users, it is no surprise that many businesses in the B2C commerce are using it to reach their target...
So, as I was researching topics for my blog, I typed “LinkedIn Learning review” on Google and clicked on the first result that appeared as a snippet. I always like to research my competition before writing a post for a certain keyword...
In the past couple of decades, the increasing globalization and the penetration of new technologies have completely changed the way we do business. And the way we do Marketing. With these changes, companies are facing challenges that are completely...
What are some of the most important Google Analytics metrics that every business needs to track? If I ever got stranded on an isolated virtual island and I only had to choose one tool for my business, that would be Google Analytics. Yes, I realize...
A Unique Selling Proposition (USP), also known as unique selling point, refers to the distinctive characteristic that makes your company or product stand out from the competitors. In other words, what makes you different from other businesses in the...
If you’ve ever been for more than a few seconds on LinkedIn, you have probably seen those personalized ads that appear at the right side of your screen with you profile image in them. These ads are called Dynamic ads, and they are a great way...
A couple of years ago, LinkedIn introduced objective-based advertising to their Campaign Manager with the idea of helping businesses achieve their Marketing goals. Today, it has evolved into 7 different, highly-targeted LinkedIn Campaign objectives...
What are some of the biggest blogging mistakes that companies make nowadays? Continue reading to learn more! Did you know that more than 2 billion blog posts are published every year? That’s about 4,000 every single minute! With these mind...
How long should your blog post be in order to rank well in search engines? Whether you are just starting with blogging, or have been doing so for some time, this is a question that you have probably asked yourself at least one. Today, we will...
If you are new to Facebook advertising, the chances are that you don’t know where to start. And it’s completely normal. After all, you probably don’t have enough experience yet. However, there is one quick way to make sure that...
With over 575 million total users, of which 260 million are active each month, it is no surprise that LinkedIn is a very important platform for advertisers who want to reach a wide professional audience. Its variety of ad formats are a huge...
If you are regularly browsing through your LinkedIn feed, you have probably already seen those tiny ads that appear at the top of your feed. Or at the right side panel. These are the so-called text ads, and they are typically the cheapest LinkedIn...
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