Archive: January 2020

8 Expert Tips on Writing an Effective Google Ads copy

Let’s be honest: writing a Google Ads copy doesn’t require a degree in literature. In fact, you don’t even have to be a Digital Marketing expert in order to do it well. However, learning how to craft effective text ads definitely...

cost per lead

The Beginner’s Guide to Cost per Lead (CPL)

Unless you are The Coca Cola Company or another multinational corporation, chances are that you have a limited Marketing budget. And the problem with limited budgets is that…well, they finish. But before they finish, we want to get the best...