Blogging is one of the most essential elements of Content Marketing. Besides from being a great contributor to SEO, it is also one of the most efficient ways to show your expertise as a company – or a professional. For this reason, developing...
LinkedIn Lead Ads are a great way to generate high-quality leads for your business without ruining user experience. Implementing a Lead Gen form into your ads can reduce the Cost per Lead by up to 3 times compared to an ad with regular landing! On...
Whether you are doing SEM or SEO, you probably know that you aren’t going anywhere without keywords. In fact, you can’t do much on the Internet at all without them. However, good keyword tools can sometimes be very expensive. But...
Money can’t buy everything…but it can buy you ad space on Google. As advertising on TV has become rather obsolete for catching up with millennials, companies have smartly moved towards Digital Marketing in order to capture clients in...
If you are new to Search Engine Optimization, it is not difficult to get overwhelmed with the amount of information out there. It is a lot, it is confusing, and you will probably get frustrated when trying to connect the pieces. I have been there...
LinkedIn Sponsored Ads are a great way to reach your audience at the right time with the right message. All without interrupting user experience on the platform! Compared to Display advertising, these native ads integrate seamlessly as a part of...
Has this ever happened to you? You open your Google Analytics, take an excited look at your data…and bam! A huge bounce rate hits you in the face. It probably did – that’s why you are here. 🙂 Today, we are going to learn some...
Compared to other digital channels, LinkedIn Ad Targeting is relatively simple to use by people with no previous experience in Marketing. Since LinkedIn’s Campaign Manager had a huge makeover this year, it has become more user-friendly than...
Let’s be honest: we, Marketers, love to talk about our products. And we usually have a lot to say! However, if you aren’t new to Google advertising, you have probably noticed by far that the search engine isn’t at all too generous...
We already know that a high-quality keyword research is an absolute must for having well-performing ads in Google. However, there is one important factor for increasing your quality score that not always gets the attention it deserves: negative...
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