The FinTech startup Revolut is now officially a Unicorn

Revolut, one of the fastest-growing FinTech companies in the field of mobile banking, officially became a startup unicorn after raising $250 million in a Series C investment round led by the venture capital firm DST Global. Europe’s fastest-growing startup jumped from a $350 million to a 1.7 billion dollar valuation in only six months, overpassing […]

Does Twiends help you get Twitter followers? (my experience)

Let’s be honest: we love looking for shortcuts to make things happen overnight. When I started working at my current company, I was assigned the task to manage our Twitter account, and because I had never consistently managed a corporate Twitter account till then, I was tempted to look for a tool that could help […]

3 Startup Marketing Challenges (and how to overcome them)

The startup world is full of infinite challenges. Financial management struggles, budget limitations, insufficient human resources, dynamic markets – and, if this wasn’t enough, the Marketing department isn’t falling behind either. As a Marketing professional with almost 2 years of experience in various startups, I wanted to share the startup Marketing challenges that I’ve faced […]

Yandex Metrica: a free analytics and session recording tool for any business

Bringing qualified, high-volume web traffic is the main purpose of every company’s efforts towards building a solid digital presence and attracting the right customers. However, the user’s arrival at your website doesn’t mean anything if you don’t know how to understand his engagement with your company and use it to improve your Marketing strategy. How […]